Project Details
The Result at a Glance
01
- Lead Volume From 0 to 95 Leads in 30 Days
02
- Cost Efficiency Initial CPA: $43 → Optimized CPA: $20
03
- Lead Quality 80%+ of leads marked high-quality by client
About the Client
Commercial Real Estate Professionals, Inc. is a commercial real estate brokerage based in Orlando, Florida, led by Mark Allen, CCIM. The firm helps buyers, sellers, investors, landlords, and businesses with commercial property sales, leasing, tenant representation, investment properties, and business brokerage across Florida.
With 35+ years of experience, the firm serves a range of commercial property types, including retail, office, industrial, multifamily, and development land.
The Challenge
The client wanted to generate leads through Google Ads but had no existing paid search campaign. The following were the key challenges they were facing:
- No previous Google Ads campaigns
- Need to establish a lead generation strategy
- Need for quality real estate leads
- Landing pages required optimization
- Need to control and reduce cost per conversion
- Need for an effective lead follow-up process
Goal & Objectives
The primary goal was to generate quality leads through Google Ads while improving cost efficiency. Their key objectives were:
- Generate qualified real estate leads
- Establish Google Ads campaigns
- Improve landing page performance
- Increase lead quality
- Reduce cost per conversion
- Scale lead generation
- Improve lead follow-up and management
Our Strategy
Our team implemented a Google Ads strategy focused on building the campaign from the ground up, improving conversion opportunities, and continuously optimizing performance.
Landing Page Optimization
We created dedicated, conversion-focused landing pages and optimized the overall website experience. The focus was on clear messaging, strong calls-to-action , and building brand trust so every visitor had a higher chance of converting into a quality lead.
Google Search Ads
Our team launched tightly structured Search campaigns targeting high-intent real estate keywords. We wrote ad copy that matched the search intent and fully utilized audience targeting, ad extensions, and ongoing optimization. We also used negative keywords and continuously tested copy to improve lead quality over time.
Google Display Campaigns
We understand real estate decisions are often emotionally driven, especially around holidays and major life events, so we leveraged that connection to drive additional volume. We ran Display campaigns promoting special offers and seasonal messaging.
Campaign Optimization
The initial campaign generated 95 leads in the first month at a $43 cost per conversion. Around 80% of the leads were reported as quality leads, giving the client confidence to increase the advertising budget.
With additional budget available, we shifted our focus toward scaling lead volume while reducing CPA. We continuously optimized the campaigns, targeting, and ad performance to improve cost efficiency.
As a result, the CPA was reduced from $43 to $20.
Lead Management & Sales Support
To help convert leads into actual sales, we integrated GoHighLevel CRM. This allowed us to:
- Automatically capture and organize lead data
- Trigger instant follow-up messages
- Provide the client with clear, detailed lead reports
This system made it significantly easier for the client to nurture leads and close deals.
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The Takeaways
By combining proper landing page optimization, tightly managed Search and Display campaigns, continuous optimization, and a solid CRM workflow, we took this real estate broker from 0 leads to a consistent, scalable lead flow in just 30 days, while cutting cost per lead by more than 50%.