Automotive PPC Services to Scale Leads and Sales
Launch result-driven Google Ads campaigns for car dealerships, auto repair shops, body shops, and automotive eCommerce brands that are built to generate up to 3X more qualified leads, reduce wasted ad spend by 30%+, and turn searchers into scheduled test drives, service bookings, and vehicle sales.
Certified PPC Automotive Industry
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Proven Experience & Expertise
in Automotive PPC Advertising
We have been offering automotive PPC advertising services since 2012. Our expertise in the PPC automotive industry niche makes us the first option for local and global businesses.
15+
Years of Experience
156k+
Campaigns Built
$956k+
Ad Spend Managed
4.8x
Avg. ROAS
Case Studies of Automotive Businesses Partnered With us
Midwest Auto Group Scaled Monthly Leads by 142% While Cutting CPL by 31%
The dealer group was spending over $42,000 per month on PPC advertising, but there had been no improvement in the quality of leads. Poorly targeted broad match keywords were causing costs to rise without generating any additional vehicle leads. We redesigned the Google Ads account completely, implemented Performance Max Vehicle Inventory Ads, improved geo-targeting, and filtered out unwanted clicks.
Results:
47% More Qualified Leads
31% Lower Cost Per Lead
4.8X ROAS
Family-Owned Auto Repair Shop Increased Booked Appointments by 118% in Just 4 Months
The independent auto repair company in the U.S. had many people visiting their site, but few were making appointments. The Google Adwords campaign was targeting broad keywords in the automotive industry, did not have any conversion tracking set up, and was driving traffic to a basic website page. The account was completely restructured to target high-intent keywords in the local area, implement call & form tracking, and build out service landing pages.
Results:
118% More Service Appointments
36% Lower Cost Per Lead
3.9X Return on Ad Spend (ROAS)
What Our Clients Say About Us
Marcus Vance,
General Manager, Apex Ford & Lincoln (Dallas, TX)
★★★★★Before working with this group, we were spending $25k per month on Google Ads and were not getting anywhere with it, other than having a lot of people come through looking for cheap oil changes. In just 45 days of running our automotive pay per click campaign, they have reviewed our feed and run vehicle ads. We saw an increase in test drive leads of 40% and have seen our cost per sale reduced significantly.
Sarah Jenkins,
Owner, Precision Auto Care & Repair (Denver, CO)
★★★★★With only three bays at our independent auto repair garage, we cannot afford to spend money going up against major national chains. Their auto repair PPC approach focused on their most profitable services, including rebuilding transmissions, brakes, and diagnosing engines. Our bays are booked out two weeks in advance, and our Google Ad campaigns always yield 6x ROI.
Mark Henderson,
General Manager, Aero Automotive Group (Chicago, IL )
★★★★★Most PPC firms provide you with generic reports and excuses for their poor results, such as 'brand awareness.' This firm gives us real transparency. They fixed our conversion tracking problems, reduced our waste of money on non-relevant keywords, and provided us with a 35% decrease in cost-per-lead within just the first two months. They are the industry standard in automotive search advertising.
Full-Spectrum PPC Management for Automotive Services
Our packages are not one-size-fits-all. Each automotive pay per click campaign will be tailor-made according to your unique product range, services, geographical area, and expected returns on investment. Our full-service automotive industry ppc management includes the following:
Keyword Research and Intent Mapping
We locate the precise keywords that have been searched for by prospective buyers looking to make a purchase, and those people who are looking to use certain services. Keywords are mapped out in distinct intent funnels depending on whether they are transactional or informational.
Competitor Intelligence and Bid Conquesting
We gather information on your competition in the local market and determine their bid strategies, ad angles, and weaknesses in landing pages. Competitor conquesting campaigns are set up in order to capture the people actively searching for your competitors.
Conversion-Driven Google Search Campaigns
Precision targeting through fine-tuned account structure, including Single Theme Ad Groups (STAGs). Relevant ad and landing page content are important for high conversion rates.
Performance Max (PMax) and Vehicle Inventory Ads (VIA)
When it comes to dealerships, we plug your live vehicle inventory right into your Google Ads campaigns, where your vehicles will be shown on top of Google Search results and will have vehicle images, live pricing, trims, mileage, and all the way into Vehicle Detail Pages (VDPs).
Local Service Ads (LSA) and Google Maps Paid Listing
Attract local consumers who are in immediate need of service due to some problems that their cars experience. We optimize your Google My Business Listings and Local Service Ads to take the lead in Google Local 3-Pack.
Automotive Call Ads and Call Tracking Optimization
When it comes to automotive repair services, towing, and other services, you earn money from phone calls. We create special call-only ads and mobile click-to-call extensions, along with dynamic call tracking.
Dynamic Automotive Remarketing Campaigns
95% of new visitors to your website will not fill out a form or visit your showroom straight away. We utilize dynamic display, video, and RSLA campaigns that follow interested customers around the web with ads for the vehicles they've previously looked at.
Negative Keyword Scrubbing and Match Type Optimization
Our goal is to build large-scale account-specific negative keyword lists in order to protect your advertising budget from wasted clicks. Filtering out job-seekers, how-to guides, and irrelevant traffic to your account means that you get all 100% of your budget working on revenue-producing clicks.
Highly Effective Landing Pages and A/B Testing
Great PPC ad copy alone will not do the trick. We test and optimize all aspects of your landing page UX, forms, CTA buttons, and page load speed.
Meet Your Automotive PPC Specialists
We are a boutique team of senior Google Ads specialists, copywriters, and conversion strategists with over 15 years of dedicated hands-on experience in the automotive industry.
How Does Dedicated PPC Management for Automotive Transform Your Bottom Line?
Dedicated automotive PPC provides conversions in place of the lower converting ad traffic and highly-intending buyers who are eager to buy cars and even book service bays. Thus, we will make your paid advertisements a stable revenue source by lowering Cost Per Lead (CPL) and optimizing local search authority.
Larger Number of High-Intent Buyers
Forget about spending the money on those individuals who are not planning to purchase any vehicle or book services from your company. Our dedicated automotive PPC campaigns will find for you highly-intending searches that are interested in buying a new car and making appointments.
Lower Cost Per Lead (CPL)
Reduce your customer acquisition costs with constant optimization of your campaigns' performance. We use negative keywords, optimize your Quality Score, increase ad relevance, and change the bidding strategies to decrease wasted ad spend and generate more leads.
Greater Local Dominance in Local Search
Your perfect customers are searching for dealerships and car repair centers in their local environment. With the help of our dedicated automotive PPC campaigns, you will optimize your campaigns and get geo-targeting and location-based keywords.
Quick Lead Generation for Phone Calls
A lot of car buyers and maintenance clients favour making a call than completing an enquiry form. We develop campaigns and mobile advertisements to generate phone calls immediately from customers who are willing to make an appointment for their service or talk to your sales team.
Predictability & Optimisation for Maximum ROAS
Advertising online must be a quantifiable expense, not a gamble. We always track our campaigns and ensure our budget is optimised for the best returns on the keywords and ads that drive these returns.
Flexibility in Budgeting & Scalability of Campaigns
The automotive industry is dynamic and constantly changing with promotions, new stock, and services being offered. We quickly scale our successful campaigns by increasing budgets and offer special promotions for things such as winter tyres, air con checks in summer or clearance sales.
Transparent Automotive PPC Pricing Packages
Advanced Package
Best for Multi-Location & Enterprise Businesses
$1500 Monthly
Get Tailored QuoteOur Proven 8-Step Automotive PPC Strategy
We follow a transparent and proven automotive PPC strategy that ensures the best results without wasting ad budget on low-quality leads.
Deep Discovery & Technical Audit
Our team conducts a forensic analysis of your historical data in Google Ads, your website landing pages, local market geography, inventory feeds, and your direct competitors to pinpoint current inefficiencies and new possibilities.
Conversion Tracking Set-Up
Before spending any money on ads, our experts set up solid conversion tracking. We establish Google Analytics 4 (GA4), phone call tracking with dynamic phone numbers, form submission events, test drive appointments, and vehicle details page view triggers.
Campaign Architecture & Strategy
We build a unique campaign architecture based on your specific business model – breaking down search campaigns into makes, models, service categories, location targeting, and remarketing lists.
Best-in-class Copywriting & Ad Creation
Senior copywriters in the USA will produce engaging, policy-compliant copy with powerful emotional appeals, calls-to-action, price extensions, and sitelinks that increase click-through rates.
Landing Pages Optimization & Feed Integration
We optimize your landing pages for speed, mobile experience, and conversion rate, and integrate your live inventory feed so ads always reflect accurate pricing, availability, and vehicle details.
Campaign Launch & Real-Time Monitoring
Once everything is tested and approved, we launch your campaigns and monitor performance in real time – tracking spend, impressions, and early conversion signals to catch issues before they waste budget.
Ongoing Optimization & Negative Filtering
We implement weekly bid changes, device targeting changes, search term filtration, negative keyword additions, and A/B testing of ad copy to reduce CPL.
Clear Reporting & Growth Strategy
We provide monthly reporting dashboards that are clean and easy to understand, along with strategy calls focused on lead volume, CPL, inventory turnover, and increasing budgets.