Сколько стоит реклама в Facebook в 2026 году?
Advertising on Facebook continues to be a powerful growth channel for businesses of all sizes in 2026. With billions of active users across Facebook, Instagram ads, and Meta’s broader network, combined with AI-driven targeting and delivery, the platform still offers an unmatched ability to reach the right people at the right time. That said, running […]
Как создать для бизнеса план роста в PPC, который даёт стабильные результаты?
Have you ever looked at your Google Ads dashboard and thought, ” We are spending a decent amount here, so why do the results feel so unpredictable?” Some months are great. Others are a mystery. The budget goes out the door, but the leads, the sales, the revenue, they just do not follow at the […]
Как провести анализ конкурентов в PPC, чтобы их обойти?
Running paid ads today is no longer about who has the biggest budget. It is about who understands the market better. Every time you enter an ad auction, you are competing against brands that have already tested what works, what fails, and what converts. The difference between wasting ad spend and scaling profitably often comes […]
Стратегии назначения ставок Google Ads: от основ до продвинутых тактик
Google Ads can help businesses generate leads and sales quickly. But getting your ads in front of potential customers does not automatically mean your budget is being spent efficiently. Google Ads is a paid marketing channel, so every click can cost you money. If your keywords, ad copy, landing page, conversion tracking, or bidding strategy […]
Структура кампаний Google Ads: как правильно организовать аккаунт для масштабирования
Anyone who’s ever created a Google Ads account with multiple campaigns, hundreds of ad groups, and confusing names will understand how quickly it can get out of hand. A lot of advertisers feel that the structure of a campaign is not that significant. They believe they can always optimize later. In fact, your campaign structure […]
Показатель качества в Google Ads: как его улучшить (реальный кейс)
Quick Answer & SummaryQuality Score is a 1-10 scale diagnostic indicator calculated on the basis of Expected Click-Through Rate (eCTR), Ad Relevance, and Landing Page Experience. Although a good Quality Score results in lowering the Cost-Per-Click (CPC) and increasing Ad Rank, success is achieved through attracting qualified local leads. The example of a business case […]
Google Ads, Microsoft Ads или LinkedIn Ads: руководство по выбору B2B-канала
Consider a weekly scenario playing out in countless boardrooms within the B2B technology and professional service spaces: A scaling SaaS company spends $10,000 per month on paid media. The Director of Demand Generation wishes to allocate the entire $10,000 on Google Ads to target buyers who are searching for the solution. The Sales Director emphatically […]
Руководство по стоимости PPC для e-commerce: затраты, советы по бюджету и понимание ROAS
Paid promotion of e-commerce stores looks easy enough: set a budget, start a campaign, and let the sales roll in. But the truth is, cost breakdowns associated with PPC show quite a different picture. The price per click can range between $0.50 and $3 across almost all industries, with particularly competitive niches going beyond the […]
Бюджет PPC-рекламы для франшизы: сколько стоит тратить?
Key Takeaways There is no fixed PPC budget for franchises. Set your budget based on each location’s market, competition, and lead goals. Calculate your budget using a simple formula: Monthly PPC Budget = Desired Leads × Target CPA. Key factors that influence your budget include number of locations, local search demand, CPC, industry competition, and […]
12 расширений Google Ads: полное руководство 2026 года по более эффективным поисковым объявлениям
Key Takeaways Google Ads assets add useful information such as links, phone numbers, prices, images, and business details to your ads. Assets can make ads more useful and visible, which can help increase clicks and conversions. Google Ads supports manual and automated assets. Manual assets are created by advertisers, while Google can create some assets […]