The Rise of AI and Smart Campaigns in PPC Advertising
Artificial Intelligence and Smart Campaigns are an integral part of PPC for several years. However, 2019 has witnessed a steady rise in the trend of machine learning, which is a step ahead of traditional campaigns using manual bidding.
Social Media Today reports that advertisers spent over $10.1 billion on Google Adwords in 2017. AI plays an invaluable role in different types of digital marketing. In fact, AI is critically important for Google AdWords PPC advertising.
Each business requires a different type of Smart Camping having unique benefits and limitations. PPC automation is now the only response to marketing managers worldwide. If you are in a startup or small business, PPC is the best investment.
Over time, PPC has automated data interpretation tools, created and applied smart solutions, and functioned without human interaction.
The idea is that PPC campaigns can run on autopilot mode wherein AI makes intelligent decisions based on data parameters. AI can process an enormous amount of Big Data, much beyond human competence.
Artificial Intelligence and PPC
AI and machine-learning approaches come together to find data correlations.
AI also has a neural network method, which is an effort of recreating brain power – the deep learning process.
Possibly, AI can be of great help for PPC automation as it can prioritize high-performing campaigns. It can even diagnose non-performing campaigns. In addition, it can adjust bids depending on PPC performance and even reduce bids for non-performing PPC ads.
That’s not all!
With PPC automation, you can analyze account metrics, which include third-party data. It allows you to predict your target audience’s behavior. You would be able to prioritize clicks, impressions, or conversions, and the system shall make decisions related to bidding.
The Growth of AI in PPC Strategies
According to Frederick Vallaeys article published in Search Engine Land, AI is transforming the way PPC works in many ways. Here’s a note:
- Machine learning tools are quick enough to identify bids with the potential of getting more traffic.
- AI is powered to predict CTR of ads and impact on overall quality scores
- Advertising networks use historical data as a method of predicting the possibilities of conversion from customers
Having said that, both machine learning, as well as predictive analytics, is shaping up PPC strategies in many ways.
Should You Consider Using AI for PPC?
If you own a small business with big dreams, boosting online presence is the first thing to consider. Utilize proven AI-based PPC strategies to boost online presence. But before that, understand why it is so important in 2019.
- Goal-oriented: With AI, you can set business goals and Smart Campaigns shall optimize themselves accordingly to deliver best and consistent results.
- Better Reach: Smart campaigns together with AI have greater reach. Such campaigns target even the most unreachable areas to provide consistent results. You can also use audience insights from their behavior and Google would enable you to target people looking for you.
- Time-Saving: Using automation, you spend less time on monitoring bids, updating bids, bid modifiers, demographic, and schedules. As such, it spares you both time as well as effort. You can channelize your time on other things such as ad copy review, keyword expansion, and strategizing the ad.
- Works with SEO: SEO and PPC go hand in hand. Together, it could benefit your campaign like no other. Together, they make local search and content better, increase SERP rankings, and help you gain more organic traffic.
- Keyword Hunting: DSA’s simplifies the process of finding keywords, which you may not have targeted in your account. Based on the website content, AI would mine keywords to boost your business.
- Efficiency: Smart campaigns featuring AI have higher CTR and conversion rates because they are highly relevant. To make the most out of it, you can customize bids or bid to the user and increase conversions within budget.
Every industry is facing fierce competition. So, it’s better not to enter into this field unprepared. You would have to be thorough and prepared with all that it takes to sail and stay afloat.
The future belongs to PPC and AI together, and holds vast potential. However, there’s no guarantee that all businesses would be successful from this dual-role.
PPC experts should aim to educate themselves on the pros and cons of Artificial Intelligence and its uses. Because AI invariably automates future tasks, it is important to develop skills to complement this fast-moving technology. That way, the business would enjoy the maximum benefits of AI and humans, which effectively guarantees that the PPC system shall work.
Google is also leveraging ML (machine learning) to provide automated Google Ads. Using automation, PPC managers can optimize a campaign, measure results, and improve.
AI and Smart Campaigns have been a great change in the digital marketing format. More and more experts are now using AI for improved ROI and better visibility.
There’s every reason to give it a try.