What is PPC? If you have used Google search you might have seen some of the pay-per-click ads that generally appear over the organic search results. You may have also seen them on social media and some other platforms. So, let’s dive deep into the PPC. In this article, we’ll be talking about all the … Continue reading “What is PPC? Introduction To PPC Marketing”
Amazon – the retail giant – is constantly evolving its platform to allow brands to showcase their products and augment overall value. This time they take it a level up with Amazon Posts – a powerful brand messaging tool that helps magnify your brand value and maximize outreach through the world’s biggest e-commerce platform. In … Continue reading “Amazon Posts: A Comprehensive Guide for Digital Marketers”
While Google constantly keeps the marketers on toes by rolling out frequent algorithm updates, one thing that has remained constant is: keyword research. It is the foundation of a successful SEO campaign – identifying and evaluating search terms that people use in search engines to find products, services, or valuable information online. By discovering keywords … Continue reading “Keyword Marketing: 5 Steps to Effective Keyword-Based Advertising”
The fast-paced growth of marketing automation in recent times is foreseeable. With consumers embracing digitization, marketers are increasingly shifting to measurable and efficient online marketing campaigns. In this scenario, automation offers amore streamlined and effective approach to knock out repetitive tasks and manual processes that otherwise consume a significant chunk of your time – so … Continue reading “PPC Automation: Everything You Need to Know”
You might be aware of the fact that companies make 2 USD while spending each dollar on PPC, you can go for achieving this milestone and you can even go beyond this. According to searchenginewatch.com Google also confirms that such campaigns can raise awareness by 80%. PPC is known to provide better control over your … Continue reading “Tips to Improve Your PPC Results:”
PPC stands to Pay per click and managing this is termed as PPC management. Managing here refers to the process of monitoring and managing a company’s expense over PPC ads. This involves drafting strategies that can result in maximum return on investment. Companies can do this themselves or hire some specialists. It may sound simple … Continue reading “What is PPC Management and How This Can Help Your Company?”
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