Keyword Marketing: 5 Steps to Effective Keyword-Based Advertising

While Google constantly keeps the marketers on toes by rolling out frequent algorithm updates, one thing that has remained constant is: keyword research. It is the foundation of a successful SEO campaign – identifying and evaluating search terms that people use in search engines to find products, services, or valuable information online.

By discovering keywords that are most relevant to your business and optimizing your site or content for those search terms, you can significantly improve your SERP rankings, visibility, and quality leads. And not just organic traffic! Keyword marketing is a powerful strategy that helps your website to appear on top of search engine results, driving more numbers of clicks for your paid advertisements.  

So, what is keyword marketing? Is it worth your time and effort? What are the key steps of performing keyword advertising that can help deliver better business results? Let’s find all these out in this blog.

What is Keyword Marketing?

Keyword marketing is a proven method of advertising your business or brand on search engines using effective keyword research. By identifying the search terms that are related to your niche or business offering, you can bid to place the ads in search engine results for those keywords.

For instance, if you have a footwear brand and want to increase your sales for women’s boots, then you can target search terms like “women’s boots” or “women’s boots online.” These terms are most commonly used when a person searches for women’s boots and targeting these keywords can make your ad appear at the top in Search Engine Result Pages.

Keyword marketing is also a powerful SEO tool, allowing you to improve search engine rankings and drive organic traffic.

Key Steps to Successful Keyword Advertising

Discussed here are valuable tips to use keywords for a successful digital marketing campaign.

1. Create a Comprehensive List of Keyword Ideas

An effective keyword marketing campaign begins with in-depth keyword research. For this, you need to create a list of topics that are related to your target audience, business, and industry. This can help you discover the most relevant search terms for your site. Once you decide upon a list of topics, you can go in-depth to find more specific ones that define your business or niche.

Let’s take the above example of a footwear brand. You have a broad range of products like boots, sandals, sneakers, ballerinas, etc. So, you can generate topics around these footwear categories. But say, you want to promote women’s boot. For this, you need to generate more specific topics that are related to women’s boot. This will help you filter your keywords further.

2. Find the Right Search Terms Using Keyword Research Tools

Once you make a list of related topics, find the keywords that are most relevant, high-potential, and meaningful. A good keyword research tool can help you discover the right key phrases that can boost your campaign performance further and allow search engines to rank your page for such search terms.

Google Keyword Planner is a nice tool that can generate a comprehensive list of keywords relevant to your topics and other metrics that will help you determine which ones to choose. Google search engine also provides good keyword ideas. For instance, when you will type “women’s boots” in the search bar, it will automatically show related keyword ideas like “women’s boots online,” women’s boots with heels,” “women’s boots black,” etc.

This will help you curate high-quality content or ad copy that targets these keywords – improving searchability, page ranking, and traffic.

3. Use Ad Groups for More Targeted Keyword Advertising

For effective advertising, it is not enough to have a comprehensive list of relevant keywords, no matter how profitable or high-potential the search terms appear to be. To generate maximum ROI, you need to organize the keywords appropriately.

When you group keywords in a logically and semantically organized way, it aids in optimum ad group creation. Keyword organization makes it exceptionally easier to create powerful PPC ads because you can create the ad copy that simultaneously apply to all relevant terms.

Organize your keywords in small-themed groups and bid only on the most relevant ones. This allows you to enjoy multiple benefits, such as improved ad rankings, higher Quality Score, low CPC (cost per click), and higher click-through rate (CTR).

4. Target Long-Tail Keywords

For in-depth targeting, focus on long-tail keywords that contain three or more search terms. Search engines, like Google, consider long-tail keywords as a ranking factor because these have a more precise search intent. Online searchers today use longer terms to be specific about their search.

And if your content or ad copy includes these long-tail keywords, they tend to be more relevant to the searcher’s intent. Hence, Google will attribute a higher search engine ranking based on factors like “quality” and “relevance.” For digital advertising, long-tail keywords helps generate qualified leads and at the same time, keeps the cost down.

Since long-tail keywords are more specific and relevant to the searcher’s intent, it will help drive fewer but highly qualified leads. This will help reduce your ad costs, while drive more value for your budget.

5. Analyze Competitors’ Keywords

For successful keyword marketing, it is crucial to keep a track of what your competitors’ are doing – which search terms they are getting ranked for, which niche category they are targeting, etc. This data will help you find keywords that are you otherwise missing out on a keyword research tool. Targeting these search terms will help you attract more leads and grow your business.


Keywords are integral to help your brand or business rank high for relevant search results. If you want to improve your website visibility, get higher search engine rankings, and drive quality traffic, then strategic keyword marketing can help deliver effective results.

Don’t know how to get started with keyword advertising? Hire a professional PPC advertising firm that can devise effective keyword research and marketing strategies to improve your website performance on search engines. With the right keywords and continuous monitoring, they will help improve your search engine rankings and drive more leads for your business.


PPC Automation: Everything You Need to Know

The fast-paced growth of marketing automation in recent times is foreseeable. With consumers embracing digitization, marketers are increasingly shifting to measurable and efficient online marketing campaigns. In this scenario, automation offers amore streamlined and effective approach to knock out repetitive tasks and manual processes that otherwise consume a significant chunk of your time – so that you can focus on improving your marketing strategy.

Marketing automation is integral to the success of your digital marketing campaigns, with 75% of all companies using at least one form of automation tool. This isn’t surprising because implementing automation into your marketing strategy can help achieve an average 451% boost in qualified leads. And one field of digital marketing where automation holds utmost importance is Pay Per Click (PPC) advertising.

In this blog, we will discuss how PPC automation can help increase the performance and efficiency of your paid marketing campaigns.

Importance of PPC Automation

An increasing number of businesses are embracing automation to optimize their PPC strategies and achieve greater results. But is PPC automation worth integrating into your marketing processes? Here’s why you should consider automating your PPC campaigns:

  • Scalability

Automation allows you to run more PPC ads without having to invest significant time. Depending on your marketing needs, you can scale your PPC campaigns up or down. Thus, you can enjoy more flexibility with automation.

  • Time Savings

The significant amount of time you can save is perhaps the biggest advantage of PPC automation. You can seamlessly offload much of your time-consuming and mundane PPC management tasks, and utilize the time to improve your core marketing campaign and achieve better results.

  • Ad Creative & Copywriting

If you run a large PPC account with numerous ad groups and campaigns, then automation offers the benefit of optimizing the ad copy and creative based on your website content, IF statements, or data feeds.

  • Accurate Bid Management

Bidding in pay-per-click advertising is a complex and time-consuming process. Through automation, you can efficiently manage the bidding process and with higher levels of precision and profitability.

  • Optimized Performance

PPC automation tools can help optimize your campaign performance and increase Return on Ad Spend (ROAS). It enables you to pull critical business data from different sources and compile these into meaningful reports. So, you can have a comprehensive view of your PPC campaigns, analyze the data accurately, and make informed decisions to achieve optimized performance.

  • Reporting

PPC automation provides insightful data right onto your fingertips and whenever you need it. Make strategic marketing decisions where you do not need to scour through and sort bulk amounts of data.

Types of PPC Automation Tools

PPC automation is a fast-evolving digital marketing trend with a range of tools that vary in cost and complexity. Most interestingly, you can automate pretty much every element of your PPC campaign – just you need to determine how much work you need to put in the campaign and which steps you are willing to automate.

Ideally, you should consider automating the following integral steps of your PPC campaign:

  • Campaign management
  • Ad testing
  • Bidding
  • Reporting

Discussed here are the common types of tools you can use for PPC campaign automation:

Built-in Tools

Several PPC ad platforms have built-in automation tools that are easy to set up and user-friendly. These are designed to automate various functions of your ad campaign, like bidding.


To automate PPC management, you can use JavaScript codes to create custom scripts. This demands advanced knowledge and programming skills in Google Ads; however, you can also use pre-written scripts. Scripts are an effective automation tool that is suitable for bigger PPC campaigns or a business that runs a large number of ad campaigns. These JavaScript codes can set your PPC ads to perform specific functions depending on the performance data you provide.

Scripts allow you to customize certain components of the campaign that you want to automate. These are ideal for bid management, split testing, and reporting, and allows you to automate external and internal functions – saving significant time in PPC account management.

Custom Builds

Custom builds are programming codes that allow you to automate and customize almost every element of your PPC ad campaign. These coded automations can help create columns and unique metrics that let you sort critical account data down to its accurate levels.

Comprehensive Software

A reliable comprehensive software platform enables you to automate, manage, and customize your PPC ad campaigns in a straightforward and user-friendly manner. With comprehensive software, you can do everything…and much more…as you would using Custom Builds and from a single platform.

Integrations and Reporting

For a PPC account manager, one of the most challenging aspects is reporting. They spend hours compiling data from multiple sources and creating spreadsheets to design custom reports. To address this challenge, you can automate the reporting system through integrations. This can make the process more streamlined and efficient – no more comparing data, no more exporting spreadsheets manually.

Integrations are platforms and apps from where you may need to gather data when creating reports. These may include platforms like Instagram Insights or Google Ads.

How to Get Started with PPC Automation?

Here are the key steps to get started with PPC management automation:

  • Set your PPC campaign goals: Before you begin to automate, it is crucial to determine what you want to achieve through your PPC campaigns. Setting clear and realistic goals can help choose the most suitable automation strategies and tools.
  • Explore different built-in capabilities and automation tools: When it comes to PPC automation, you have a variety of options, such as Google Ads, Facebook and Instagram Ads, Microsoft, etc. You may choose to have native automation capabilities or leverage more advanced automated PPC solutions.
  • Set up PPC campaign and track conversion: When setting up a campaign, ensure all important monitoring capabilities are in place, such as conversion tracking. Having this data will help determine how to improve your PPC strategies.
  • Implement automation and test the campaign: In the next step, implement your automation tool and run the campaign. But at the same time, you should perform A/B tests or other analyses to evaluate how automation is helping improve your campaign performance.
  • Collect data and review: Merely running a campaign and implementing automation is not enough. Optimum results will come only when you gather valuable insights from the campaign and review it to make informed decisions.

So, are you ready to automate PPC management? Hire a professional PPC management company that can implement the right strategies to deliver value for your automation efforts.


Tips to Improve Your PPC Results:

You might be aware of the fact that companies make 2 USD while spending each dollar on PPC, you can go for achieving this milestone and you can even go beyond this. According to Google also confirms that such campaigns can raise awareness by 80%. PPC is known to provide better control over your advertisement cost. Better PPC campaigns generate better results. In short, you want to upgrade your PPC campaign. In this post, we’ll share some tips which will boost your PPC results.

  1. Having a well-defined goal: First of all, you must have a well-defined goal. You can’t succeed in your campaign until you have a clear goal. You should have a roadmap in your mind and you need to follow that. Your goal can focus on getting more traffic, increasing revenue, and Getting new customers. Getting customers may refer to getting new subscribers or downloads. These goals should also be realistic. These goals should motivate your team to work towards the accomplishments of these goals.
  2. Using the high-performance keywords: Firstly, you need to remove low-performing keywords and then replace them with relatable ones. Low-performing keywords result in low-performance, low conversion, and low clicks. You should analyze each and every word and check for its intent and finally decide whether to keep it or not. You should also add negative keywords. Negative keywords allow different platforms not to show your ads for those keywords and thus keep unwanted customers away from your business. Remember, negative keywords can result in generating clicks but you need to use them cautiously. This method will give a huge boost to your campaign.
  3. Optimizing the keyword quality(keyword score): According to the digital marketing institute, a campaign generates all of its sales using only 12% of the keywords. So, one reason your campaign is not performing well is that it has a lot of keywords. You should focus on the relevance of keywords rather than the number of keywords. Some of the factors that determine your keyword score are: Relevance of your ad, CTR(Click Through Rate), and landing page experience. For better performance, your ad should be properly lined up with the keywords. You should focus on creating relevant headlines. You can use different tools to match your keywords with the content of your landing page. It’ll help in showing relevant content on your landing page. These practices will eventually increase your keyword score which will result in better performance of your campaign.
  4. Having engaging Ads: You should write short and catchy ads. This will play a significant role in the success of your campaign. You should keep the character limit in mind. This should clearly state your objectives. You should also try to be relevant. You can include some of the powerful words like Instant, exclusive, premium, etc. Your heading must be attention-grabbing. You can also work on updating your account structure which generally becomes disorganized over time, even if you are an expert. Thus, updating and organizing your account can be a great help. In this step, you’ll focus on your ad group organization, which is the place where most accounts become disorganized.
  5. Optimizing your content for users on mobile: According to, 55% of total internet users around the globe use mobile for surfing. This is a huge number and you can’t ignore them. So, your landing page must be compatible with mobile phones in order to get the maximum benefit out of your campaign. You should focus on short keywords as people on mobile don’t like to type long words. You can also look for other ways to decrease typing. You should also work on your landing page such that it can be comfortably viewed and scrolled on mobile.
  6. Having a dedicated landing page: In the case of major ad platforms, your landing page plays a critical role. Your landing page is where your user lands after clicking on your ad link. It’s obvious that if your landing page will not be up to the mark, users will leave it instantly which will decrease both your conversion rate and quality score. Thus, your landing page needs to be quick, responsive and filled with relevant information. Moreover, the landing page should be easy to use and navigate. You should also include some of the key features on your landing pages such as testimonials, pricing, and features. This will result in significant improvement in impressions, clicks, and conversions on your ad.
  7. Get a professional PPC audit: If the above-mentioned tips are not working for your business, you can consider a PPC audit. Many companies are offering PPC audits for free, you can try them. A professional review can help your business to improve performance by working on various strategies. When you conduct an in-house PPC audit, it’s generally challenging and time taking. While hiring a PPC auditor, you can get a fresh perspective on your campaign.
  8. Keeping track of your PPC campaign: While this may sound normal, this is a really important tip. To ensure your campaign is performing well, you need to monitor it in order. Some of the companies don’t consider this step and do not devote enough time to this and here is why their PPC campaign fails. Thus, you should not ignore the importance of this step. In the case of Google ads, google analytics can be of great use. In order to improve efficiency, you can also invest in some automation tools. It will also help your business to find ways to create better marketing strategies and enhance your PPC campaign performance.

Irrespective of the size of your organization, PPC marketing will help your business. With these mentioned tips, your business can start receiving better results from online advertisements. These tips can help your business achieve its goals. You can also apply these to increase your revenue beyond the benchmark (2USD for each dollar spent). You can opt-out for any one of the several agencies out there for carrying out these operations.

Also, read “10 PPC Management Mistakes That Will Make You Switch Agencies


What is PPC Management and How This Can Help Your Company?

PPC stands to Pay per click and managing this is termed as PPC management. Managing here refers to the process of monitoring and managing a company’s expense over PPC ads. This involves drafting strategies that can result in maximum return on investment. Companies can do this themselves or hire some specialists. It may sound simple but it really is a tangled process that depends on several factors and managers or specialists have to keep each of these in consideration. Although perfect optimization is not possible in PPC management, the desired result can be achieved. The main aim of PPC management is to maximize your ROI by focusing on creating and optimizing your campaign. This article talks about all the aspects of PPC management like cost, benefits, and whether you should go for this or not.

Functions of PPC Management Specialists:

1. Keyword Analysis:

PPC management specialists help in finding and suggesting keywords that can attract customers and avoiding keywords that can result in reducing your quality score. They also help in targeting keywords that are likely to be entered by company leads.

Keywords also decide the order in which the ad appears on the results page. So, it is very crucial to choose the right keywords. They’ll perform keyword research to choose the relevant keywords.

2. Developing Channel Strategies:

There are some channels like google Adwords and bing ads which can be considered for PPC marketing. Specialists can help your business to attract more traffic by displaying your ad over various channels.

3. Monitoring:

They regularly monitor the search terms in order to find which keywords/phrases are used most frequently. As a result, the company can invest in some important searches. Apart from this, they keep an eye on ROI.

4. Keeping Eye on Competitors:

They keep their eyes on competitors and the tactics and strategies that are being used by them. Since your competitor also runs PPC ads, you may be
interested in knowing their strategies in order to outperform them.

Competitor analysis is an important aspect of PPC management. It involves checking the bid amounts (How much they are spending on PPC) and monitoring keyword selection (What type of keywords they are using and
will they help your business). This will allow you to build more relevant ads and perform better.

5. Landing Page Creation:

You might have heard that the landing page is the fundamental component of the PPC ad campaign. Thus, it is crucial to have a flawless landing page that fits your advertisement and provides knowledge to customers for which they are looking. PPC management helps your company to have relevant landing pages that can keep leads attached to your content.

4. Testing:

Along With monitoring, PPC management also focuses on testing. You need to test various parts of your ad so that you can have the best version of your ad. You can test everything using several tools that are available.

Testing helps your audience in having a better ad experience and maximizing your ROI.

How Much Do These Services Cost?

If you are interested in PPC, you must be curious about its cost. According to, The average annual cost of PPC services is around 108,000 USD to 120,000 USD. This gets around 8-10k USD per month. You can either go for doing your PPC campaign in-house or hiring a PPC management agency. In-house campaigns, salaries contribute most to the expenses. In this case, you have to take care of other benefits also. Moreover, you have to hire extra people or pay the same people more in order to achieve PPC management.

The cost of services in the case of hiring companies depends on various factors like the plan you selected for, the duration of the billing cycle, and some other premium features.

Should you Hire a PPC Management Company?

So far, we have discussed various aspects of PPC management in detail. At this time, you might be thinking, Should I hire a PPC management agency?

A PPC company can help your business achieve milestones. Given below are some of the reasons to hire a PPC company for your business:

  1. You work with the masters of the field: Since you are paying a good amount for PPC services, agencies will assign the experts for your business. They know how to run a campaign successfully and they have experience in the same.
  2. You’ll stay on top of your competition: Your agency will monitor all the activities of your competition. You have hired experts who can take meaningful insights from these activities.
  3. You’ll save your time: Managing a PPC campaign is a time taking process. If you hire a company, you’ll have more time to focus on other areas or over other projects. You can save hours by hiring an agency instead of monitoring the process and thinking of strategies.

Some well-known benefits of hiring a PPC management company are:

  1. You can achieve potential traffic on your ad. This company will find the people who are actively looking for the services you provide.
  2. You can get better ROI. Since, it is nearly necessary to have PPC, you want to make most of your investment. A PPC management company can do this by focusing your ad on the target market and by showing your ad only when visitors are looking for your keywords.
  3. An agency will help you target your customers more efficiently. Agency will be aware of all the platforms where your ad can get listed. Moreover, this can help to select the target keywords for your audience. These keywords will direct the customers to your website.

PPC is one of the best alternatives to gather a large traffic to your website instantly. For a PPC campaign to be successful, it is important that you do PPC management efficiently. You can hire a company if you do not have experience in managing these campaigns. With the right PPC management, your business can generate leads and revenue. There are several agencies out there which are providing the same services.


Amazing Facts About PPC

PPC or pay per click is one of the most promising marketing strategies that are available. PPC is a type of internet marketing in which advertisers pay some amount each time their ads get clicked. It is helpful to every business irrespective of its size. The most appealing thing about PPC is cost-effectiveness. It enables you to attain the result considering the budget constraints. Some of the major benefits of PPC include boosting traffic to the website, increasing brand recognition, and ease of production/operation. In this article, we’ll discuss some of the lesser-known facts about PPC and how it’ll help your business.

1. 52% of people who click on ads, also call the advertisers:

Around half of the people who click on ads are curious about the company or services they are offering. This simply implies that you should have your company’s contact number on your PPC ad. PPC service providers are now offering click to call which is definitely more effective. In this way, you’ll be paying for customers calling you directly.

2. Higher CTR means you have to pay less per click:

CTR refers to Click through rate. You can achieve higher CTR by designing a better ad that can get maximum clicks which will result in paying a lesser amount for each click. According to search engine watch, Every 0.1% increase in CTR results in a 20% drop in CPC(cost per click). This suggests that you have to be better with the ad quality, in order to reduce CPC.

3. Around 50% of people on the internet can’t tell the difference between paid and organic search:

You may think, people are getting more aware nowadays, and that they can easily spot the difference between paid and genuine results. Well, this is a myth. According to a study, most people miss the ads after the search result. This means that people will think that these are organic results and might end up clicking on them. This factor is a strong motivation for getting PPC for your business.

4. Understanding the importance of negative keywords:

Negative keywords are the words that are searched by people who are not interested in your business. Well, these words can save you a lot of money because they are resisting the uninterested audience from clicking your ads. Since you’re paying for each click, you want only concerned audiences to click your ads. In other words, you’re increasing your efficiency.

Negative keywords can also help you to increase your quality score which is a measure of how reliable you are as an advertiser according to google. When a user clicks on your ad and comes back to the search result page immediately, this is termed as a bounce. When there are too many
bounces, Google thinks your content is not relevant and demotes your quality score. In this way, you might end up spending more money. To avoid this, you can just include a negative keyword to prevent uninterested people from clicking it. Some examples of the negative words are – Free(You don’t want to give your products for free), cheap(implies that product is of poor quality), etc.

5. It is not necessary for a PPC to be expensive:

Digital marketing is a huge domain. Many marketers may convince you that it takes a hefty amount of money for PPC campaigns. This is absurd. PPC can be applied at any budgeting level. In fact, Google itself operates on a mechanism that follows that businesses make 2 USD for every 1 USD they spend on AdWords.
Although, it is true that a big amount of money allows you to scale campaigns to attain higher profits but it doesn’t mean that PPC cannot be applied with reduced budgets. Also, it is advised that all businesses should assign an experimental budget for PPC campaigns.

6. Algorithm updates cannot kick your PPC out:

Algorithm updates take place frequently on search engines. This affects organic rankings after each update. Even your SEO content can get kicked out. But PPC doesn’t get affected by these updates. The only thing that can affect your PPC is the quality score which can be easily accessed and some measures can be taken to improve the same. Quality search can also degrade your ad rank and its placement among other ads. Your PPC won’t get knocked out randomly. So, you don’t need to worry about these changes. Although, you need to take care of the quality score and have an eye on it.

7. The top three ads attract around 50% of the clicks on the page:

You can have SEO-optimized content and paid ads will still outnumber your clicks. Your ad needs to be in the top three positions on the page. These three positions will attract half of the users clicking on that page. Thus, it’ll be a huge advantage to be in these top positions. You can achieve this by improving your quality score. This can be done in various ways. Some of these are having a better landing page so as to provide a better experience, improving the ad relevance, presenting useful content, and reducing time taken to load the landing page. This also implies the importance of choosing PPC.

8. Using call tracking to get more insights:

Many companies are using the data to make their PPC campaigns better and more effective. According to a survey by Ifbyphone, web form conversions were having a conversion rate of 3.17% and when companies used call tracking, this rate increased to 8.45%. This is a more than 100% increase. This is a hint that the landing page is performing good compared to web form conversions which imply an underperforming landing page. Telephonic conversation is still considered one of the most effective means of business deals with new customers. Customers generally want to talk to the person so that they can ask their questions and clear their confusion.

PPC campaigns require a lot of time and effort. But there are several agencies out there that can do this for your business. PPC helps you to achieve your business goals considering the budget constraints. Moreover, It can be easily tracked and measured and is a highly effective technique. You should definitely go for PPC for your business.


PPC Advertising an Affordable and Effective Way to Promote Your Business

Advertising is an essential feature of marketing. And businesses that aspire to grow ought to use it generously. And companies have been marketing their products from time immemorial, albeit traditionally. And businesses spend a lot of time and money on it.

Presently digital marketing is replacing it. This modern method is much more economical. By hiring google ads specialists, PPC experts, and the like, companies can promote the products to a larger audience. And companies do not have to spend much on this too.

Reaching the audience on the digital platform is much easier and cheaper also. The business owners now do not have to worry about marketing.

Assigning marketing and advertising to the professionals, business owners get more time to concentrate on other growth areas. So, hiring such specialists is a big plus for businesses.

Let the Professional Decide

 The task is willed to these specialists to decide which strategy works best for the firm. While for some brands, PPC advertising works for others, social media promotion may work. So, the business ought to adopt the tactics that are suitable for it.

Usually, the returns are high in pay-per-click advertising. It is one of the effective methods to reach the customers as well as target the audience. Many brands use this pay-per-click method because it is economical. To use this method, you need to bid for an ad.

And then you only pay for the click that your ad gets. And most of the time, this hit can be from someone interested in your product.

Picking the Right Platform Essential

Google ads are one of the most popular PPC ad platforms. So, when you hire a specialist, he or she will help you pick the right platform to place your ads. It will help to bring in more hits to your site. And it is up to you how you convert them into sales.

For this reason, PPC advertising companies get much sought after at present. They provide a platform for businesses to advertise their products and services reasonably.

And for startups, it helps gain higher visibility of their websites affordably. It makes the PPC method of marketing highly popular. And most companies use this method presently.

Huge Competition

Indeed, you have plenty of pay-per-click management companies out there. And there is sufficient competition among these companies. But you need to choose the best among them that offer their services cost-effectively.

Spending a lot and getting no gain out of it is not a wise move. And a company charging a high fee for the service in the name of quality may not suit most startups. So, you need to be prudent when you pick a PPC management company.

Would you not, as a business, choose one that offers quality service at a reasonable rate. So, you tought to find such a PPC advertising firm that will help you promote your products extensively and charge nominally. 

Better Reach Better Sale Conversion

An extensive reach can bring in more clicks for your ads, and most of these are from potential buyers. You can achieve a higher conversion rate when most of the clicks get translated into sales.

It will help a startup to grow fast and establish itself in the corporate world with such advertising. It is a highly targeted form of advertising and brings in many customers on board. And all this with minimal spending. When someone starts a business, they are usually cash-strapped.

They need to spend whatever funds are available judiciously. Companies that follow this policy can grow faster and realize ROI quickly too.

PPC Helps Early ROI

Once a startup achieves ROI, it can think of expansion. Indeed, it does need more investment. Yes, to enlarge at the initial stages is not a feasible idea. But when the profit is high, it can grow and spread the wings. This move can bring more business and growth.

All this can happen with choosing the right firm to market your products using the right strategies, including the PPC program. Yes, using pay-per-click advertising does play an essential role in creating awareness about your company’s products and services.

All those businesses that have used this have benefited a lot. Why not use this for your betterment and contact today to avail of PPC advertising.

Google Adwords|Uncategorized

How to Hire a Google AdWords Consultant?

So, you want professional help with Google AdWords to drive increased web traffic and grow your sales? It can be frustrating and overwhelming to find the right AdWords consultant for your business. Here are the common pitfalls that you tend to face: 

  • Not having clarity of why you need to hire an AdWords consultant, what are your goals, what is the timeframe, etc. 
  • Focusing only on the cost of hiring a consultant and not the quality 

When you are unable to make a sound decision, you will end up hiring a consultant who fails to deliver result for your business. 

Hence, here is a comprehensive guide to help you find the right person for your Google AdWords campaign management. Let’s get started: 

Why You Should Hire a Google AdWords Consultant? 

When you are trying to derive the best results from your Google AdWords campaign, be assured: it isn’t easy. The competition in the field of PPC advertising is cut-throat, especially when you belong to the eCommerce and finance industry. Furthermore, Google continues to update how AdWords works, making things more complex for advertisers. 

There are numerous aspects of AdWords advertising, such as keyword research, bidding, and analyzing reports – which, of course, aren’t easy for just any advertiser with no experience in PPC. Only a professional consultant with in-depth knowledge and expertise in AdWords PPC advertising can help. 

Have doubts? 

Check out the reasons why you should hire an expert Google AdWords consultant for your business: 

1. Get Better Results

Naturally, you’d want to generate the best results from your Google AdWords campaign. Keeping in mind the high level of competition and learning curve associated with AdWords, getting desired results may not be simple. It is a highly sophisticated advertising system in a bidding-style environment. Additionally, there are innumerable factors to setting up and managing a successful PPC campaign that a beginner will simply get overwhelmed. 

An industry expert knows the nitty-gritty of Google AdWords, delivering far better results. 

2. An Expert will Proactively Manage your AdWords Campaigns 

You cannot simply set up an AdWords campaign and expect results to pour in. Based on insights gathered from analytics and changing algorithms, you need to continuously improve the campaign to derive improved results. Having a PPC consultant who dedicatedly manages your campaign can be an effective way to generate the best value as well as reduce overall costs. 

3. Reduce Cost in the Long Run 

Cost is a primary factor to consider for businesses when hiring an AdWords consultant. You want to save money and it is not surprising to think that working with a PPC expert will make you go over budget. However, you’d happy to know that things work the other way. An AdWords consultant can help streamline your PPC campaign and manages it proactively to deliver improved results and reduce costs in the long run. 

Save thousands of dollars running a campaign that is improper and inefficient. 

4. Helps Drive New Business 

An AdWords campaign run by an expert will help drive new leads, new inquiries, and new business opportunities. They have the knowledge and expertise to leverage the features and powerful analytics of Google AdWords to increase website traffic, drive quality leads, and improve ROI in the long run. 

What to Ask Before Hiring a Google AdWords Consultant? 

One of the biggest challenges that advertisers face is finding an expert to handle their Google AdWords campaigns. Now that you know why an AdWords consultant is important for your business, here’s how to ensure you have the right person to derive maximum value from your PPC campaign

Find out how to interview an AdWords consultant and the vital questions you must ask before hiring: 

  • Are you Google AdWords certified? 

Before having a consultant on board, make sure he has Google AdWords certification. The certificate is awarded only to individuals who pass their exams with scores 70% or above. These exams not only cover the technical aspects of AdWords management, but also how to achieve growth and increased ROI for the business.  

Having Google AdWords certification indicates a consultant’s vast knowledge and expertise in this field…something you can count upon to derive quality business results. Furthermore, certified Google Partners undergo regular training that helps upgrade their knowledge and skills.  

So, ensure the expert is Google AdWords certified. 

  • What skills do you have? 

Google AdWords is one of the largest advertising platforms with many types of campaigns – Display, Search, App, Shopping, Remarketing, Video, etc. Make sure that the Google AdWords expert has skills in the type of campaign you want to set up for your business. For instance, if you have an eCommerce store, you’d want the consultant to have expertise specially in Shopping Ads. One good way to find this out is by checking their Google Ads certificate. 

It is better not to hire a jack of all trades; rather one who has specialized knowledge in the campaign type.   

  • Do you have experience managing AdWords campaigns for a similar type of business? 

It is crucial to hire an AdWords consultant who has experience working with businesses in your niche. Therefore, it is an important question to ask in the interview – what experience they have managing AdWords campaigns for businesses in your industry? If they truly have the expertise, they can provide good knowledge of consumer behavior and how you can leverage Google AdWords to drive increased sales. 

  • How often will you provide reports? 

The primary reason of putting forward this question is to ensure that the consultant will keep you in the loop by providing regular reports as long as the AdWords campaign remains active. You will want to have actionable insights on number of clicks, click through rate, total ad-spend, number of conversions, etc. Your consultant should also be able to provide other reports such as the cost per acquisition for your PPC campaign. 

Having regular campaign updates through easy-to-understand reports will help derive valuable insights to optimize the campaign and derive better results. 

  • Will you also make necessary updates to my website? 

An optimized AdWords campaign is winning half the battle. At the same time, it is crucial to optimize your website for converting your traffic into leads. This includes making improvements throughout the website like creating landing pages, keyword research, etc. which align with your ad campaign. 

Before hiring a consultant, be clear about who will be responsible for handling the updates. Will the consultant make the website updates themselves or they will work with your team? 

  • Do you have a portfolio of doing the same type of work? 

Evaluating experience of the AdWords consultant is important before hiring. Therefore, you should not remain limited to believing what they say about their expertise. Ask them to provide a portfolio of similar clients they have worked with. You can simply call up or email their clients to know about their experience working with the consultant. You will get some candid answers from them that will help you make a wise decision. 

  • Do I need to sign an agreement? 

Some AdWords experts will require you to sign a contract for a minimum term. That is because a well-optimized Google AdWords campaign takes time before it really starts generating results. So, before you hire, it is important to talk about their contract period. But make sure the contract period is not too long so that you get trapped even if you do not get results. 

  • How much does your service cost? 

Do not go for the lowest prices. Expect high quality services and good results. The price quote you get must be transparent and clear so that you know what you are being charged for and how much you can expect in return. 

PPC Consultant Average Hourly Rate

The average hourly rate of a PPC consultant may range between $10 and $500. However, it will vary depending on the experience and knowledge of the AdWords expert, the campaign type and scope, location, and other factors. 

How Much do AdWords Consultants Charge?

As mentioned above, the cost of hiring an AdWords consultant will depend on several factors like the type of campaign they are working on, timeframe, their expertise and reputation, location, etc. Considering the cost is definitely important before hiring an expert, but it should not be the primary factor. 

If you go for cheaper prices, you are unlikely to have the best talent for your AdWords campaign, and eventually, you will end up wasting more money. Having said that, you should always compare quotes from different consultants and hire one that offers a perfect combination of quality services and affordability. 


Continue talking and understanding the AdWords consultants until you could decide upon your choice. A good consultant will have business sense, understand your business, communicate openly, and most importantly, discuss all elements of Google AdWords that will derive the best business results. Get positive answers and compare the expertise of different consultants to make an informed decision. 


How to Tailor Your Ads like A Pro – A Complete Guide on Ad Customizers

Ad customizers are a ground-breaking method that permits you to compose profoundly explicit promotional duplicates dependent on the client’s pursuit.

The fundamental advantage of utilizing promotion customizers is that you can make custom-made ads that are applicable to what the client searches and makes you stand apart among the contenders.

A solitary book promotion can be broadened in various manners to show just the most significant variety to every expected client.

Henceforth, it tells us the full scale-capacity. You can have a steady message from search ad to point of arrival that is profoundly applicable to what the client looks for.

HOW AD CUSTOMIZERS WORK like the pay per click ads

Promotion customizers are boundaries set inside brackets {like this}. When set off by a client’s pursuit, what’s inside the round sections is supplanted by powerful content. To do that, you transfer the ad customizer information into a bookkeeping page record. Here’s the means by which to do it, bit by bit:

Stage 1

First of all, download the Google promotion customizers’ information layout.

Stage 2

Replace the example custom attributes from the layout with your own. Eliminate the additional segments. There are four quality sorts for custom attributes: text, number, cost, and date. Ensure you determine them.

Stage 3

Define your focusing on. You can utilize a few kinds of focusing: keyword, crusade, promotion gathering, or even by area.

Stage 4

Once you’ve filled in your information with the customizers you need to show and save the document in a .csv, .tsv, .xls, or .xlsx design.

At that point, go to the Tools symbol in your Google Ads account, select Business information and transfer the record in the “Promotion customizer information”.

Last advance

Set up the ad text with customizers. You can add the promotion customizer anyplace inside the ad, aside from the last URL.

Genuine EXAMPLES OF AD CUSTOMIZERS by best PPC management services

Since you have a thought of what ad customizers are, you know the way they work, and how a technique for usage looks. Underneath are a couple of thoughts on the best way to utilize them, in actuality.

Suppose you sell cameras and photograph adornments both on the web and off it. You have a few actual stores in various areas. You’ve chosen that you need to run various proposals to increment in-store income. The arrangement is: geo ad customizers.

In the present circumstance, geo ad customizers will assist you with dealing with the data inside the promotion duplicate. We’ll make the information feed to incorporate the objective area and the variable data.

We’ll name it “Photograph” and transfer it to Business information. The greatest favorable position is that the feed can be reached out with a bigger item stock or offers and costs quiet and can be refreshed whenever.


There are three alternate methods used by ads management services of progressively refreshing your content ad.

1. Keyword Insertion

Utilize this to embed a watchword that coordinates a client’s pursuit question into your promotion duplicate. The grammar ought to be: {KeyWord: Default Text}. Returning to our cameras model, suppose we need to utilize keyword inclusion in our feature this way:

Feature 1: Buy {KeyWord: Photo Camera}

As should be obvious, Google ads will supplant the code with keywords from the promotion gathering and the promotion plainly mirrors the pursuit term.

Remember: When the keyword won’t fit the 30 characters feature (along with the additional word), the default text will be shown.

2. Commencements

Utilize the commencement work for deals or exceptional forthcoming occasions to check somewhere near day, hour, and moment to make a need to keep moving. You can without much of a stretch set the capacity while making or altering the content ad.

3. In the event of a Function

With the “IF” capacities, you can change your directive for clients on cell phones or for a focused on crowd.

Promotion customizers are presently likewise accessible to all Bing Ads publicists worldwide. They by white label PPC agency work also as in Google Ads, in view of traits characterized in a feed.

In any case, they carry a bonus to the table. Notwithstanding effort, ad gathering, or watchword, Bing permits you to apply promotion customizers by crowd.

Google Adwords

8 Google Ads PPC Stats To Make You Daydream Of Agencies

These days, there seems to be an endless sea of PPC Stats from Google Ads floating around the SERPs.

And if you don’t know which metrics are useful and which are useless, you might find yourself rebuilding your campaigns based on bogus PPC Stats from Google Advertising that you read in some unqualified post or report.

Otherwise, you could very well be in weaker waters than you have been in before. This is also where an actual PPC agency‘s experience will come in handy.

8 PPC Stats from Google Advertising to help you Daydream of Agencies

The 8 Google Adwords PPC stats below will make you rethink your in-house digital advertising strategies and make you select a google ads agency.

1) PPC Advertisements are 50 per cent more likely to be converted by users who click

There is a long-running controversy about which organic or paid traffic converts better. It essentially derives from the idea that different levels of intent in the purchasing funnel line up with other search activity on Google if you’re new to the discussion.

So, you’ll be more likely to click on various items depending on where you are in the funnel (research, consideration/comparison, buy, etc.).

Many individuals have often assumed that organic results reflect the highest level of purpose for search engine clickers, with their highly focused long-tail keywords.

But, according to some actual stats because of Moz, it turns out that paying ad clickers are currently 50 per cent more likely than organic clickers to convert ultimately.

2) Google Advertising controls about 37% of the market.

Google Advertising alone occupies over a third of the entire industry, out of all current PPC platforms. 37% is not a small number. There is a justification for so many digital marketers to turn to Google Advertising to handle their PPC campaigns, regardless of scale, when walking the walk and speaking the talk.

3) Almost Everybody Uses Search For Local Business

Almost everyone is not a helpful PPC statistic for Google Advertising. But what about 97% of customers use the internet to check for local search results relying on Google Advertising to communicate with local businesses. A good enough stat for that? Thoughts that might make you want to get into the google ads management agency.

4) More than 65% of users click on PPC ads to buy

You can depend on the PPC audience you are targeting to be slightly more tuned towards conversion than any ordinary audience you may come across online, with over 65 per cent of internet users clicking on advertisements while making a purchase.

When adjusting your campaigns for quick wins or long-term remarketing campaigns, this will help you weigh out your choices, as each will affect how you invest and gain in your campaigns in the short and long term.

5) 92% of search engine specific market share by Google

Google may take up 37 per cent of the market share of the entire PPC network. But when it comes to total search engine market share, what once was a Goliath becomes a Godzilla’s heck.

6) Search users make up more than 70% of mobile users.

As smartphones become even more famous (as if they might be much more popular than today) to the average customer, it is important to note how many smartphone users are still mobile users.

And it turns out that 72% of smartphone users are local search consumers who are involved. That means that nearly 3/4ths of all smartphone users are just waiting for your beautiful ppc ads as a primed local audience.

7) Via Google Advertising, over 70% of mobile conversions call.

More than 70 per cent of mobile converters call the local company directly via Google Advertising, according to PowerTraffik, and anyone who has done any local shopping based on Yelp feedback or a Siri Google search.

8) PPC Averages A 200% ROI

That is right. Google Advertising on the average Google Search Network and ROI of about 200 per cent, according to WordLead.


If you are planning to promote your products or businesses, then must choose certified PPC service. Nowadays, several services such as Mobile Advertising, Social Media PPC Advertising, and Video Advertising help grow your business in the market.


Amazon PPC: The Ultimate Guide to Amazon Sponsored Product PPC Ads

Advertising on Amazon is one of the most effective ways to increase visibility and drive sales of your products. With over 66% of product searches beginning on Amazon, the largest eCommerce giant paves a lucrative opportunity for sellers to showcase their products and increase sales. Amazon PPC has an average CTR of 0.36% with an average conversion rate of 9.47%. This is one reason why Amazon is the 3rd most popular online advertising platform today.

The number of e-marketers leveraging the potential of Amazon PPC is growing at a rapid pace. As a seller, if you do not have a definite Amazon PPC strategy in place, you will be missing out on a major segment of your audience and advertising goals too. Therefore, we bring to you a comprehensive guide to Amazon PPC that will help optimize your traffic, get valuable insights, and generate more sales.

What is Amazon PPC?

Amazon PPC is an online advertising model where product advertisements are displayed on Amazon’s search engine results and product pages to improve visibility and drive more sales. It is a form of pay-per-click advertising where marketers pay a fee to Amazon only when a user clicks on the ad, and not when a user views the ad. Amazon pay-per-click advertising is effective for sellers to:

• Optimize your web traffic: Reach the right target audience at the right time and with the right products they are looking for. This will help trigger a purchase decision.

Drive increased sales: Amazon PPC allows you to link potential buyers to your product portfolios and product description pages so they can seamlessly find the products they want.

Get actionable insights: With their powerful analytics, you can easily track and analyze the rate at which potential buyers are finding and purchasing your products. You can leverage these valuable insights to optimize your PPC campaign and drive better results.

How Does Amazon PPC Work?

There are three types of Amazon ads as discussed herewith:

  • Sponsored Products Ad: These are ASIN- and keyword-targeted ads that allow advertisers to promote their products on Amazon product pages and shopping results.

Source: Amazon

Who is eligible for Sponsored Product ads?

This ad type is available to book vendors, vendors, professional sellers, agencies, and Kindle Direct Publishing authors. To qualify for advertising, it is important for the products to belong to one or more eligible categories and also be eligible for the “Featured Offer”

  • Sponsored Brands: This type of ad is most effective to boost brand awareness. Your brand logo with a customized headline will appear on the product detail pages and shopping results. The advertiser has the flexibility to showcase up to three products in the ad and get the top spot in Amazon’s search results when a potential buyer searches for a product related to yours or in your niche. Sponsored Brands ads enable you to direct interested buyers to a custom landing page on Amazon or to your Amazon Stores page.
Amazon Search Results
Source: Amazon

Amazon now provides the option to link video ads to your product detail pages.

Who is eligible for Sponsored Brands ads?

The ad form is available to book vendors, agencies, vendors, and sellers subscribed with Amazon Brand Registry.

  • Sponsored Display: Sponsored Display ads are a great way to extend your reach and reach your potential buyers on and off Amazon. The ads are displayed on Amazon as well as on external websites to buyers who are already visiting or have earlier visited particular products on Amazon.
Amazon PPC
Source: Amazon

Who is eligible for Sponsored Display Ads?

This ad form can be used by professional sellers who have subscribed for Amazon Brand Registry; agencies having clients selling products on Amazon; and vendors. 

Now that you know different types of Amazon PPC advertising available at your disposal, here’s how the ad auction works:

  • A buyer searches Amazon for “baby oil.” Baby oil is the primary keyword here
  • Amazon will compile the most relevant ads that target the keyword “baby oil”
  • The ad that bids high on the keyword will win the auction
  • Amazon will display only the winning ad with the highest bid to the buyer
  • The buyer will click on the ad and the advertiser will pay Amazon the second-highest bid

Yes; the advertiser will pay the second-highest bid amount and not the winning bid when a shopper clicks the ad. For instance, if your winning bid is $5 and the second-highest bid is $4, then you will need to $4.01 to Amazon, i.e., only $0.01 higher than the second-highest bid. This second price auction is an interesting feature of Amazon PPC.   

Now, let’s understand how the bidding works for Amazon PPC.

The Cost-Per-Click (CPC) for every Amazon pay-per-click ad is determined on the basis of a second-price auction. Here, every advertiser needs to submit a default bid, i.e., the maximum amount they are willing to pay “per click” for their ad. One who bids the highest will win the highest ad position on Amazon search results.

Striking the winning bid for Amazon’s second-price auction is a complex process and you might need a professional PPC advertising company to deliver the best results.

How to Optimize Your Amazon PPC Strategy?

Amazon PPC advertising with a good CTR and conversion rate might seem too good to be true. However, it delivers PPC results in real-time for advertisers who know how to leverage the platform to its full potential. Unearth how professional marketers optimize their Amazon PPC campaigns:

  • Set a Realistic PPC Goal

To begin with Amazon PPC optimization, it is first important to set the campaign goals for every product you are advertising. Determine what you want to achieve – boost sales, drive visibility and brand awareness, improve your bottom line. Study your ACoS targets to define the best strategy for each of your PPC goals.

  • Identify the Best Performing Keywords

To discover the top-converting keywords for your PPC campaign, you’d need to log into your Amazon Seller Central account. At the top of the page, click the tab “Reports” and then choose “Advertising Reports.”

Source: Tinuiti

The top of the page will display various types of advertising reports that you can access. Select Campaign, Report Type, and Period. Click the option “Create Report.”

Source: Tinuiti

From the right column, click the option “Download” to access your search term report.

Source: Tinuiti

This Search Term Report is quite effective in finding all your keyword data once the PPC ads have been running a few times. You can download this data frequently to monitor how your keywords or search terms are performing. This will help you optimize your keyword bidding strategy, remove or add keywords.

  • Use Long-Tail Keywords

Using the most relevant and high-potential long-tail keywords is one of the best ways to optimize your Amazon PPC campaigns and derive quality results. These keyword phrases can direct a huge proportion of targeted search traffic, even the ones that in the midst of the sales funnel.

There are several keyword search tools online that you can use naturally in your PPC ad content and product listings to increase visibility and click-through rate on Amazon.

  • Use a Combination of Automatic and Manual PPC Campaigns

For Sponsored Product Ads, you can create two types of campaigns: automatic and manual. If you are just starting off with Amazon PPC, it is good to run a few automatic campaigns first. Here, you will only need to mention the budget and Amazon will take care of the most important aspect – finding keywords that are the best fit for your desired category and product descriptions.

Initially, automatic campaigns are good to go. But once you gain a strong understanding of how the keywords work, you can switch to manual targeting. This gives you the flexibility to choose the keywords on which you wish to place the bid. You can also test different keywords, evaluate performance, and make relevant changes to the strategy with manual campaigns.

How Much Does Amazon PPC Cost?

There is no fixed cost for Amazon PPC advertising because it is purchased on the basis of Cost Per Click. That means the cost will vary depending on how much the advertiser is willing to bid on specific keywords, keyword selection, product, and competitors. The best way is to start small and then increase your budget gradually based on how your ads are performing.

How Long Does PPC on Amazon Take to Get Results?

Typically, PPC campaigns take three months to show quality results. This time should be focused on gathering insights from your ads, which can be leveraged to improve audience targeting, keyword targeting, and your bids.

With Amazon PPC automatic campaigns, you can expect to see the result within a few days. Manual ad campaigns are more strategic and therefore, can take 8-10 weeks to show effective results.

Get Expert Help with Amazon PPC

Pay-per-click advertising on Amazon is a proven way to improve brand awareness and visibility of your products on the world’s largest eCommerce platform and drive more sales. However, building and optimizing an Amazon PPC campaign is complex and time-consuming, especially if you have a vast product catalog. That is where hiring a professional PPC advertising company can help. They have the knowledge and expertise in Amazon PPC to help generate quality results.