With a reach encompassing 90% of online users and a colossal network of over 2 million websites, Google AdWords PPC management paves the way for lucrative paid advertising opportunities. If you want to get more leads and increase your ROI, Google AdWords allows businesses to reach the right audiences at the right time and with … Continue reading “What is AdWords PPC Management?”
Should you hire a PPC expert or do it yourself? This is one of the biggest dilemmas that digital marketers face when considering leveraging the potential of pay-per-click advertising. There is no denying that PPC advertising is one of the most effective forms of digital marketing today. And why not! 1/3rd of online users (33%) … Continue reading “What You Need to Know Before Hiring a PPC Expert: A Comprehensive Guide”
In this article, we are going to talk about the major differences between paid and organic search. Pros and Cons of both types of searches and which one is better for you. Let’s start with the differences that are there between paid and organic search. The major difference is that of the cost. Organic search … Continue reading “Organic Search Vs Paid Search:”
Digital advertising is a targeted advertising strategy that is motivated by data and which helps companies to reach their customers in every income bracket and move these customers to a higher income bracket. You can use digital advertising in many ways ranging from increasing your brand awareness to increasing your sales or revenue. Digital advertising … Continue reading “What is Digital Advertising?”
Digital marketing is a gigantic field and there is something similar to PPC marketing which is known as SEM. We are going to discuss SEM in this article. SEM refers to search engine marketing and is synonymous with PPC. It basically describes the use of paid advertising to increase your business or number of customers … Continue reading “What is an SEM Campaign and Some Tips to Launch your Campaign”
When you have first heard about PPC marketing, you might have heard phrases like ‘It converts 50% more than the organic traffic’ or ‘It boosts brand awareness by 80%’ but you haven’t seen any such performances in your campaign. In other words, if your campaign is not performing up to the mark, you may need … Continue reading “PPC Audit, Its Benefits, And How To Get It For Free:”
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