Remarketing is an important part of the sales cycle. It helps you in nurturing the existing leads and targeting the new leads again for better conversions. Studies show that a marketer needs to make at least 6 to 8 touch points before converting a lead into a customer. So, unless you have a complete monopoly … Continue reading “Tips On How to Target Remarketing Audiences for More Leads”
Creating content for an offbeat topic is like walking on a double-edged sword. While you get the perks of less competition, you also face the consequences of low search volume. Handling low-volume niche topics are difficult mainly because of the specificity of the topic/content. Studies show that over 63,000 searches take place on Google alone, … Continue reading “Useful Tips for Doing Search in a Low-Volume Niche”
Today Google is earning billions of dollars every year from ads. This trend if proof that more and more advertisers firmly believe in using the AdWords platform for growing their reach on the internet. Stats show that Google made 95.8 billion US dollars in 2017 alone from the ad revenues. We know that PPC and … Continue reading “Maximize Profitability on Your Branded PPC”
PPC advertisements can really boost your marketing campaign. They can help you generate sales-ready leads for the business very quickly. Using PPC techniques for your law firm is pretty simple and straightforward. However, it is always a good idea to hire a professional digital marketing agency to design the ad campaign for your business. Stats … Continue reading “How to Use PPC for Law Firm Lead Generation”
Facebook is the world’s most popular social media platform. Period. Instagram, Snap chat, and several other social media platforms have tried to compete with Facebook, however, none of them come close to it. Over the past couple of years, the overall number of Facebook users has increased at a consistent pace. In Q2 2018, Facebook … Continue reading “Things You need to know about Facebook New Overlays for Product Ads”
Google is undoubtedly one of the most powerful companies on the planet. It has a suite of tools and applications that make the overall browsing experience simpler and easier for us. Most of Google’s revenue comes from its ad platform known as the Google Ads. In 2017 alone, Google made 109.7 Billion USD out of … Continue reading “Google Lets Advertisers Copy Column Preferences to the New Google Ads”
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