Posted by Andrella | March 23, 2020

Did you know that 66% of all new product searches start on Amazon? Staggering but true, the ecommerce giant has rapidly outpaced Google and emerged as the #1 search platform for products globally. On average, Amazon witnesses over 197 million shoppers every month. Another report by Oberlo states that 89% of buyers will purchase products … Continue reading “Effective Methods to Optimize Amazon Ad Campaigns”

Posted by Andrella | March 20, 2020

As COVID-19 virus continues to sweep the world, the digital advertising industry is keeping an eagle’s eye on what impact can Coronavirus outbreak has on ads budget. The global crisis and death toll surrounding the spread of novel coronavirus has led to a rippling effect across health, entertainment, and businesses worldwide. It is projected that … Continue reading “What is Coronavirus and How it is Affecting Digital Ads Budgets?”

Posted by Andrella Lone | February 13, 2020

The success of e-commerce businesses has resulted in the creation of hundreds and thousands of budding e-commerce stores. However, whether these e-commerce stores become successful or not depends on how they promote themselves online. While display advertising campaigns have been heavily used by e-commerce stores over the last few years, the newly launched Smart Shopping … Continue reading “How to Set Up Successful Smart Shopping Campaigns”

Posted by Andrella Lone | February 4, 2020

The success of numerous e-commerce stores around the world has encouraged many new names to come up in the wide world of e-commerce. With more and more brands competing fiercely for becoming the best in their respective businesses, new e-commerce stores have more need than ever before for adopting new advertising strategies. One of the … Continue reading “How to Boost Your E-Commerce Store Sales in 2020”

Posted by Andrella Lone | October 3, 2019

Artificial Intelligence and Smart Campaigns are an integral part of PPC for several years. However, 2019 has witnessed a steady rise in the trend of machine learning, which is a step ahead of traditional campaigns using manual bidding. Social Media Today reports that advertisers spent over $10.1 billion on Google Adwords in 2017.  AI plays … Continue reading “The Rise of AI and Smart Campaigns in PPC Advertising”

Posted by Andrella Lone | September 17, 2019

PPC trends are changing at a rapid rate with over 40 percent trying to increase their budget. Undoubtedly, PPC is more important in this digital space than ever to keep abreast with the latest trends. As a PPC marketer, you must find ways to ensure that clients get the best results. Aim for more exposure … Continue reading “Top 5 PPC Blogs that Every Marketer Should Read in 2019”

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