Categories
PPC

Steps to Analyze a Successful PPC Audit:

When you invest time, money and effort for your PPC campaign, It is really important that this campaign works and provides you the desired results for your website. A good PPC campaign will drive valuable results for your business. But how can you make sure if your PPC campaign is working? A PPC audit is the best way to do so.

In this article, we will be looking at steps to analyze a successful PPC audit from experienced PPC consultants.

A PPC audit is an analysis of a PPC program to decide how it may be advanced to improve profit from a venture. PPC is perplexing. Regardless of whether you’re dealing with your records as indicated by best practices, chances are that you’ve missed something — particularly in the event that you’ve been chipping away at the record for some time. A PPC audit monitors the performance of your PPC advertisements, which can be on any platform, and provides suggestions for improving the overall performance of your campaign. It can also be focused on individual aspects of your campaign such as ad groups, the budget allocated for ad, etc.

Given below are some steps to check for a successful PPC campaign.

  1. Choose a date range: The first step in creating a PPC audit is to set the date range. You can set your date range as a Month-long but there won’t be enough data to analyze for these 30 days. Instead, you should go for a slightly bigger time frame. It is suggested that you should set your date range as at least three months in order to have sufficient data.
  2. Analyzing the data: Since you will be working with a huge amount of data, The best way to keep it is to download this data. You can download this data by either going into your google ads account or your Bing ads account. In Google, ads account you can either export all of this data or you can export some particular chunks of this data such as data related to a particular campaign etc. You can download this data and keep it in an excel file which will help you to keep this organized.
  3. Document your budget: When you are working on your PPC campaign, It is important that you know how much you need to spend on each campaign. Record that data so you can see how much you’re spending to generate the results you have for your campaign. You’ll need to check the CPC and no. of clicks because these factors will determine how successful your campaign is?
  4. Look at your ad content: This is one of the only non-metric aspects of your PPC campaign you want to monitor. When you are analyzing your PPC campaign, It is crucial to look at your ad content. You should check whether your ad is targeted to a particular group of people. You should have a target customer in your mind. You must have a target audience because it will help your campaign produce better results. Next, you need to ensure that your ad is relevant to the users. This means that users should be able to see what they will get if they choose your business.

There are some more features you’ll need to include. Having a clear Call to action button is important. It will help you increase conversions on your website and eventually increase ROI. Finally, you should check that keywords are integrated on your page. If you want to increase your ad relevance, You must work on this aspect.

  1. Check and log your quality score: Quality score is probably the most important part of your PPC campaign. Your quality score and highest bid decide your ad’s position. In an order to improve your advertisement’s position, you should improve your quality score. Your quality score depends on variables like your ad relevance and Click Through Rate(CTR). If your ad is relevant to the users, They’ll end up clicking on it. When you are working on PPC audits, You must work on improving your quality score which will improve ad’s overall performance.
  2. Assess your keyword targeting: Keywords are the main reasons behind your PPC ad’s success. If you want to drive the right leads to your website, You must choose the right keywords. You should work on optimizing long-tail keywords. These are the keywords that contain three or more words. These keywords will drive relevant leads to your website.
  3. Analyze your CTR and conversion rate: Next in this checklist, You should analyze the two interdependent parameters, CTR and conversion rate. Your ad success depends on CTR up to an extent. If you are having a low CTR, You must work on your ad copy again and make this relevant and full of information. A high CTR with a low conversion rate means that the information your audience sees in the search results is relevant, but once they click on it, your landing page isn’t as relevant. SO, your ultimate goal should be a high CTR with a high conversion rate.
  4. Review your Bids: You should keep an eye on the amount you are spending to obtain leads for your business. This will help you to determine whether you can cut the amount on your bid to increase profit or you have to increase your budget to generate more leads.
  5. Check your location targeting: Location analysis is a valuable tool to your PPC campaign. You can use this to attract local customers. If you are working in multiple cities or states you can check the performance of your ad in different cities and check where your ad performs the best. Finally, you can increase your ad spend in that area so as to get better ROI.
  6. Reduce areas of wasted spend: You should analyze the areas whether you have overspent or didn’t get the desired ROI and cutting this from your campaign will save you a lot of money. Examples of this are stopping spending on low-performing keywords, Stopping spending on areas generating minimum leads, and stop spending on useless expensive bids.
Categories
Amazon PPC

Top 7 Reasons You Need an Amazon PPC Agency Right Now!

With 63% of online shoppers starting their product searches on Amazon, it is the 3rd most popular advertising platform after Google and Facebook. But before you spend your hard-earned money on Amazon advertising, it is important to know that it is a complex process. Competing and getting success on Amazon requires a well-defined and aggressive PPC strategy. And that’s where outsourcing to a professional Amazon PPC agency can add value to your business. 

Discussed here are 7 good reasons why you should hire an expert PPC agency with skills in Amazon Advertising. 

#1: Get Started Quickly with an Amazon PPC Agency

When you partner with someone having expertise and knowledge, the learning curve seems pretty straightforward. A good Amazon PPC agency lends a helping hand to make the PPC campaign successful without you having to take the wheel. They provide expert Amazon PPC advice based on your business offering, as well as use cutting-edge tools that can help you get started quickly and efficiently.      

They would begin by optimizing your product pages, ensuring they stay compliant with the latest changes. A proficient Amazon PPC expert constantly upgrades their knowledge to utilize new tools available for 3P sellers, including EBC and Storefront. They will use the right plans and techniques to optimize product pages, ensuring higher conversion rates for your Amazon ads. 

At the same time, they aim at offering a comprehensive customer experience across all channels, optimizing your ads for mobile devices as well and not just getting the keywords indexed by Amazon search engine.        

Amazon PPC Agency

#2: Strengthen Your Brand Awareness and Market Position 

When you hire a professional to take care of your Amazon PPC management services, it can help promote brand visibility and build market dominance. They develop a well-defined PPC strategy, followed by continuous monitoring and analytics – positioning your ad in prominent positions that help grab attention of increased shoppers and broaden your market reach. 

A strong market position and improved brand awareness will open up attractive business opportunities to launch new offerings and products. 

#3: Go Beyond Your Think Tank and Implement Best Practices 

Employing an expert Amazon PPC agency will take your ideas beyond typical e-commerce walls and add more creativity to boost engagement. They provide insightful data for beginners, but also add a creative and professional touch to PPC campaigns you are already running. Yes; data matters, but design is also crucial to improve brand awareness and success. 

An experienced Amazon PPC specialist has in-depth knowledge of the platform and can implement industry best practices that can help deliver quality results. 

#4: Keep Updated 

A good PPC agency will provide a comprehensive picture of how they plan to execute a successful Amazon Advertising campaign, monthly and weekly. They will set growth percentage goals month-on-month and also explain the strategy through every step. An Amazon PPC expert will also make optimal adjustments every month to maximize your ROI. Monthly or weekly reports are sent to keep you updated about the campaign. 

Regularly monitoring your Amazon ad is important to ensure your success as a thriving Amazon seller. 

#5: Manage Your Ad Campaigns Effectively 

Advertising is a powerful tool to promote your products on the Amazon marketplace, increase brand exposure, and grow your sales. However, Amazon Advertising is getting increasingly competitive and average Cost Per Click skyrocketing across all categories. Additionally, there are different types of Amazon ads, with different strategies and tricks. Understanding the nitty-gritty of each and driving increased ROI can be complex.

Amazon Advertising is a time-consuming process and requires proficiency and knowledge. If you lack time and expertise, consider hiring an Amazon PPC agency that specializes in this form of advertising. They will manage the entire campaign, right from setting it up to optimizing, monitoring, and analyzing.     

However, make sure to hire an agency that is expert in Amazon Advertising, and not just all types of PPC ads. They must have a track record of running successful Amazon advertising campaigns. 

#6: Stay Compliant with Latest Amazon Advertising Trends and Changes 

Trends and algorithms change really fast on Amazon. Not being updated about these changes or failure to implement the latest trends can make you stand behind your competitors who constantly upgrade their knowledge in this field. If you lack time or expertise, it is a good idea to partner with someone who will stay alert and adapt to these changes. 

An Amazon PPC specialist will stay up-to-date with Amazon advertising policies and have the technical know-how to leverage the changes to design an efficient PPC campaign and stay compliant. However, it is important to hire one who is well-aware of Amazon’s advertising policies and will comply with them. After all, violation of terms of service may result in a risk of suspension. 

#7: Augment Your Amazon SEO Strategy 

The digital marketing scenario is highly competitive. Simply focusing on one strategy will not get you the desired results or help you outrank the competitors. This is especially true for Search Engine Optimization that is designed to drive organic traffic. But when you bolster your Amazon SEO performance with a definitive PPC strategy, it can help achieve increased visibility, maximum reach, and instant results.   

The combination of both will augment your digital marketing strategy while optimizing your sales effort – resulting in increased ROI. 

Conclusion 

If you want to drive qualified leads, increase sales, and reduce your ACOS, then hiring an experienced Amazon PPC agency will add value to your business. They will manage the entire campaign, while you still have full control of your PPC ads. A PPC expert will discover the right target audience and likewise, create a well-defined strategy around high-potential keywords, ad placements, budget setting, and bidding. Measuring your ad spent and continuously tracking performance further helps optimize the ad campaign and achieve greater results. 

However, if you decide to hire an Amazon PPC expert, make sure you choose one that has years of experience and comprehensive knowledge in Amazon Advertising. They should have the necessary proficiency and tools that help take your business to its success.

Categories
Google Adwords|PPC

What is AdWords PPC Management?

With a reach encompassing 90% of online users and a colossal network of over 2 million websites, Google AdWords PPC management paves the way for lucrative paid advertising opportunities. If you want to get more leads and increase your ROI, Google AdWords allows businesses to reach the right audiences at the right time and with the most relevant brand messaging that inspires them to buy. 

What is Google AdWords? 

Google AdWords, currently named Google Ads, is a powerful advertising system where advertisers can bid on certain keywords to make their ads appear on top of Google’s search engine results when someone searches for a product or service offering related to yours. With Google AdWords PPC advertising, make your brand or business offering seen by potential customers right at the moment when they are searching for products or services like yours.

Google AdWords

An ad that is timed at peak search hours can convert your website traffic into valuable customers. And you pay only for results, i.e., when someone clicks the ad to visit your site or calls your business. With Google Ads, you can derive results that matter most your business. Additionally, it works effectively for most advertising budget, where you can set a monthly cap to ensure you never go over it. You can also adjust or pause your ad spend any time.

Why Advertising on Google AdWords is Important? 

You may ask, “Why should I pay to advertise on Google when Search Engine Optimization can get my site to rank high on the search engine for free?” True, but driving increased traffic and greater conversions through organic search is not easy as you would think. Google algorithms reward sites with high authority, relevance, and Quality Scores with organic rankings. But it can take significant time, cost, and effort to get high search rankings for the keywords you want. It is worth the time, but it may take long before you could see results to come. 

On the other hand, Google AdWords delivers instant results. The ads are displayed on Google Search and other platforms when a person looks for a business offering related to yours. So, if a searcher has purchase intent, he is more likely to click the ad and convert it into sales. According to a report, Google AdWords PPC ads get 65% of total clicks that begin with buying keywords, whereas organic results generate only 35% of clicks. 

More importantly, Google Ads typically appear at the top of organic search results and onto the right of the search engine result page (SERP), giving your ad more visibility. And this should matter to your business because the top five results on search engines get 67.6% clicks, whereas other results receive only 3.73%. 

PPC ads ideally contain enticing and relevant information, along with catchy images, star ratings, price, shipping info, or a powerful Call-to-Action. This is important to drive increased sales for commercial searches, i.e. when people are ready to purchase and want pertinent information to make a purchase decision. 

Here are some reasons why businesses should consider using Google AdWords: 

  • Comprehensive campaign setting features, including location settings, schedules, and mobile device settings. This helps display your ad across diverse platforms and leverage the broad reach that Google offers.
  • With AdWords PPC management, you can set a daily budget for every campaign and as per your needs. Choose bids for each keyword and ad group. 
  • Brainstorm and discover high-potential keywords for your campaign using powerful Ads Keyword Planner. 
  • Improve Quality Score and ad relevance with effective optimization strategies that help drive higher rankings and help determine the Cost Per Click for your ad in the top SERP position. 
  • In-depth Google Ads analysis and reporting enables you to track the performance of your ad campaigns across all keywords and ad groups. Google Analytics is a powerful tool that provides comprehensive reporting and actionable insights that can help tweak the campaign, optimize it, and improve performance. 

How to Get Started with Google AdWords PPC Management? 

While Google AdWords delivers quality and immediate results, setting up a campaign and optimizing it for performance can be complex, with a steep learning curve. To make the most of your AdWords PPC campaign, it is crucial to hire a certified Google AdWords Partner who has rich knowledge and expertise in this PPC advertising program. 

Discussed here are the key steps to get started with AdWords PPC management: 

#1: Set up Your First AdWords Campaign 

Visit Google AdWords and click “Get Started.” You need to provide your email address (preferably your Gmail account) and website homepage URL to create your AdWords account. Next, Google will guide you through setting up your first campaign. 

However, you need to first know different types of ads you can create: 

  • Search Network with Display Select: Ideal to reach maximum customers  
  • Search Network only: This includes Google Search and other search partners
  • Display Network only: Perfect to advertise on Google’s network of partner websites  
  • Shopping: The best way to advertise your products through Shopping Ads   
  • Video: Create engaging and meaningful video ads on YouTube and across the web 
  • Universal App Campaign: This enables you to promote your application across Google Search, YouTube, and Display

Once you determine which is the right type of ad for you, you can set up a campaign easily. 

#2: Calculate Your AdWords PPC Budget 

You need to begin with determining an ad budget for your AdWords campaign. This will depend on the profit you want to achieve, Google’s commission, and your expected conversion rate.   

#3: Pick the Right Keywords

Use Google Keyword Planner and begin searching keywords that are most relevant to your business offering. Put yourself in the customers’ shoes and determine what search terms they would typically use. This will help choose the most relevant keywords. 

#4: Perform Competitor Research 

Knowing what your competitors are doing will help optimize the campaign and outrank them. 

#5: Create Outstanding Landing Pages 

A high-quality, relevant, and engaging landing page will help convert your website traffic into sales. 

#6: Create an Engaging Ad Copy 

The ad copy must include a powerful and eye-catchy heading, relevant brand messaging, and a strong call-to-action. 

#7: Set up Conversion Tracking and Launch the Ad Campaign 

To track conversions, Google AdWords provide the option to setup conversion tracking. Next, launch the ad campaign. 

#8: Monitoring & Analytics 

As the ad goes live, continuously monitor it using Google Analytics and generate meaningful insights. 

For effective AdWords PPC management and great result, hire a certified AdWords agency you can trust. 

Categories
Pay per click Advertising|PPC

What You Need to Know Before Hiring a PPC Expert: A Comprehensive Guide

Should you hire a PPC expert or do it yourself? This is one of the biggest dilemmas that digital marketers face when considering leveraging the potential of pay-per-click advertising. 

Guide to hire a PPC expert

There is no denying that PPC advertising is one of the most effective forms of digital marketing today. And why not! 1/3rd of online users (33%) click on a paid search ad because it answers their search query directly. By targeting the right audience at the right time and with the right message, Pay-Per-Click advertising helps increase brand visibility and drive qualified leads. 

Nevertheless, when it comes to choosing between DIY PPC campaigns and hiring a specialist, the former delivers proven results because they have vast industry knowledge and skills. However, with hundreds of new PPC professionals mushrooming every day, it might be difficult to know who is right for your business. 

Hiring a PPC expert requires good homework. And this comprehensive guide will help you choose right. So, let’s dive in. 

Why Hire a PPC Expert? 

Are you already using PPC, but not getting exceptional results? Do you lack the time, skill, and resources to drive your per-per-click campaigns?

Why Hire a PPC Expert

Hiring a professional PPC specialist can render a wide range of benefits as discussed herewith: 

  • A PPC Specialist is an Industry Expert: It isn’t just their industry knowledge and experience that make them an expert. They also have access to effective tools and resources that make them an ideal choice for specialized PPC campaigns. 
  • Effective Keyword Research: In-depth keyword research is essential for PPC success…something that specialists have mastered over their years of experience. Unlike when you do it yourself, PPC experts spend significant time in keyword research, identifying and bidding on the right keywords that can help improve the visibility of your ad and drive higher clicks. They use advanced keyword research tools that would otherwise cost significantly when you do it yourself.  
  • PPC Account Setup and Campaign Settings: Setting up a PPC campaign can be complex, especially because search engine algorithms continue to evolve rapidly. Only an experienced PPC specialist has the skill to target your campaigns efficiently, improve ad visibility during major timeframes, and reduce costs. 
  • Effective Campaign Tracking: PPC campaign tracking and analysis is crucial to derive actionable insights and improve performance to generate better results. It requires analytical and technical skills, in addition to in-depth knowledge of PPC advertising. Hiring a PPC expert will enable you to focus on your core business, while they will take care of delivering PPC results.
  • Stay on Top of the Latest Changes: Another reason why you should hire a PPC specialist is they continuously upgrade their knowledge and skills to keep pace with the fast-changing world of digital marketing. There is always something to try and test. Staying on top of these PPC trends and leveraging it for your business can help optimize the campaign better. 

So, unless you have prior experience in doing PPC yourself or got ample time in hand, you should consider hiring an expert who can efficiently handle all aspects of pay-per-click advertising and deliver quality results.     

Key Responsibilities of a PPC Expert

So, how a PPC specialist can help optimize your pay-per-click campaign and improve ad performance? What are their primary roles in PPC advertising

Responsibilities of  PPC Expert

Typically, a PPC account manager is responsible for strategy making, designing, implementing, and analyzing ad performance. It is a complex task and requires unique skillset to achieve success in a PPC campaign and drive increased ROI. Some of the key functions of a PPC expert include: 

  • Keyword discovery: For a PPC specialist, it is crucial to understand how online users search for a product or service. They will keep up with the latest trends, perform keyword research, and test different combinations to identify what works out for the best.
  • Competitor research: For a successful PPC campaign, it is important to know what your competitors are doing. And that’s where a PPC expert comes into the picture, identifying the keywords your competitors are getting ranked for, their ad positioning, creatives, etc. 
  • Landing page optimization: Landing pages play an integral role in engaging your traffic and inspiring them to buy. A specialist in PPC advertising will optimize your landing pages using the right keywords, SEO metrics, and content that ensure improved conversions. 
  • Managing ad spend and bidding: They have expertise in bidding on high-potential keywords that will deliver a higher click-through rate, but without breaking the bank. 
  • Campaign optimization: A PPC expert will continuously tweak the ad campaign and make necessary changes to attract more traffic. 
  • Tracking, reporting, and analysis: PPC professionals track key performance indicators like traffic, click-through rate, cost per click, return on ad spend, etc. They will analyze this critical data and convert it into meaningful insights to optimize campaign performance. 

Overall, they are responsible for the entire PPC ad campaign, right from the start to the end. 

5 Questions to Ask Your PPC Expert

Before you hire, here are five important questions to ask that will help you choose the right PPC partner: 

Questions to ask PPC Expert

#1: Are you a certified PPC expert? 

Being certified in Google AdWords or Bing Ads indicates the person’s proficiency and skillfulness in PPC advertising. 

#2: How would you help improve my Google Quality Score?

You should investigate the person’s expertise in handling various aspects of Google AdWords, including Quality Score, Ad Rank, or bidding. They should guide you through definitive steps they will take to improve your overall PPC performance. 

#3: How do you perform keyword performance? 

Since high-potential keywords are a powerful element to attract qualified leads, it is crucial that the PPC expert uses advanced keyword research tools and proven methodologies.

#4: How do you create an ad copy? 

Make sure a PPC ad copy includes the following elements: 

  • Targeted keywords 
  • An attractive and thought-evoking headline 
  • High-quality, engaging, and relevant messaging 
  • A powerful call-to-action 

#5: What are the strategies you adopt to optimize a PPC campaign? 

A good PPC specialist will practice a combination of methods to improve overall campaign performance – competitor research, landing page optimization, keyword optimization, testing new ad copies, continuous monitoring or key metrics, reporting, and analysis. 

Conclusion 

A good PPC expert will run efficient PPC campaigns on search engines, social media, and other platforms to drive increased conversions and higher revenue for your business. Make sure you keep the above factors in mind to choose the right PPC agency that can deliver quality results. 

Categories
Digital Marketing|PPC

Organic Search Vs Paid Search:

In this article, we are going to talk about the major differences between paid and organic search.

Pros and Cons of both types of searches and which one is better for you.

Let’s start with the differences that are there between paid and organic search. The major difference is that of the cost. Organic search generally costs nothing. Another major difference is that organic search tries to improve your result position in organic results while paid search improves your position among the paid searches. While Organic search may take some time to generate the results, paid search generates the results immediately. We will now talk about the benefits associated with both of these searches.

Benefits of Organic Results:

The foremost benefit of organic search results is the cost associated with them. Organic search results do not include any costs. Instead, you will be using the time to improve your performance in this field. You can hire an SEO company or a consultant which will help you to get a better position among organic search results but this is not really a constraint, you can proceed without hiring them. Organic results also deliver an impressive ROI. This is the factor you cannot ignore. SEO provides amazing ROI, because of which 90% of the marketers say the SEO is successful. You can easily measure the return on your SEO strategy, for example, 46% increased traffic which will motivate you to invest more time in SEO.

Organic search

Organic search compounds on the benefits. When you use an SEO strategy, your company works on taking all benefits of SEO. Moreover, SEO works on compounding all these benefits. It will work on increasing traffic, leads, revenue, and ranking, etc. The best part here is that you don’t have to pay for all this. Organic search attracts relevant users which are potential customers. With organic searches, you can target your customers in each segment. Content marketing plays a significant role in this context. This refers to optimizing your content according to the relevance of your customers. It is of great use in SEO. using an appropriate SEO strategy with organic search can help you get several benefits for your business.

Benefits of Paid Searches:

The most significant benefit of paid search results is that it generates results immediately. You can hire a PPC company for your business to use paid searches, you will start seeing results as soon as your ad goes live. On most advertising platforms, your ad will get approval in a few minutes. Fast approval time and the presence of ads over various channels can help you get instant results. You may get clicks, purchases, views, and other actions immediately. Along with this, paid search offers keyword data for SEO. Paid campaigns help you get appropriate keywords that you can use to target customers.

Organic search Vs paid search

Another benefit of paid search includes delivering an impressive ROI, attracting ready-to-buy users, supporting other marketing channels, and fitting in every budget. Talking of ROI, Here is a point to take note of. Businesses make an average of 2 USD on every dollar spent in paid search. Some of the studies cite this benefit as 8 USD. In most cases, the paid search focuses on customers who are willing to buy the product immediately. Paid search helps your business to get an ad that targets these types of customers. While using paid search, your strategy can help several other channels like email, organic search, etc. The final benefit of this list is that paid searches are budget-friendly and work for businesses in all budget brackets. Irrespective of your budget allocated to paid marketing, You can always use some platforms like Google ads and Facebook ads.

Drawbacks of Organic and Paid Search:

Now let us take a look at the drawbacks of these searches. Talking about organic search, they always require routine upkeeps. This includes monitoring the campaign regularly because your competitors will be continuously optimizing their sites and these sites will throw your site out of the first page results. Organic search also takes a significant amount of time to deliver the expected results. It takes months to get your search result on to the top and no one can bypass this process, Not even an SEO agency. Organic search also requires a deep understanding of SEO techniques, Thus you will need a specific skill set to succeed with this.

Coming to the drawbacks of paid search. The first drawback is that you always need money to get started with this. You must have a well-defined budget dedicated to ad spend. Another drawback is that paid search requires constant maintenance like organic searches. Else, your ad will miss one of the top positions which attract around 46% of the traffic. Moreover, Paid search provides results only until you keep investing in it, The results stop once you start spending. So, you need to consider both your strategy and your budget together. It also requires a PPC specialist to succeed in your campaign. That may cost you some additional money.

So, after doing all this discussion which one among organic and paid search is better? Well, there is no definitive answer to this question. They both are useful in their own way. Marketers, however, will agree on the fact that these both offer many benefits to make using both worth it. Finally, what should your company use? Organic results, paid results, or both? Both of these searches provide different benefits. So, it depends on you and what your goals are, and what will be better for you. Paid search will be a better option where you want to promote a new service and organic results will be a better option if you want to increase the demand for an existing product.

The best way to find out which method works for you is to analyze your needs and what do you want from your campaign. You should have a clear understanding of your goal, then you will be matching this with the channels which will help you achieve these goals, and finally, you will have an option from the two. Using both searches is also a good strategy that benefits several businesses. So, you can also consider it.

Categories
Advertising Strategies|Digital Marketing

What is Digital Advertising?

Digital advertising is a targeted advertising strategy that is motivated by data and which helps companies to reach their customers in every income bracket and move these customers to a higher income bracket. You can use digital advertising in many ways ranging from increasing your brand awareness to increasing your sales or revenue. Digital advertising is different from traditional advertisements in several ways but it also shares some similarities to traditional advertising. These similarities include promoting your products or service to create brand awareness which eventually will result in increased sales.

There are several differences between these two channels. The most well-known differences are channels of displaying the ad. In the case of traditional advertising, you see these ads on TV, newspapers, and Billboards while it is displayed on social media platforms, search results pages, and some of the websites in the digital advertisement. The next big difference is that digital marketing provides businesses with a large amount of data and they can monitor the progress of these ads in real-time, Which is nearly impossible in the case of traditional advertising. So, traditional advertising delivers negligible in terms of data. You can also get to know several details about your customers such as demographics and spending habits which is impossible in traditional advertising. Due to these major differences, Businesses are now shifting to digital advertising from traditional advertising.

There are 4 types(Channels) of digital advertising. Search, display, social media, and influencers are these 4 types.

digital advertising

Your company can take advantage of one or more of these types of advertising. Many search engines allow you to place your paid ad on top of organic search results. In this way, you can target those customers which are starting their product research online. There are several ways you can improve your position among paid search results including keyword optimization and creating a better landing page. Next comes the display type of digital advertisements. In this channel of advertising, your ad will appear across various websites including YouTube. Since Google owns a significant amount of YouTube, You can target your customers on both these channels by displaying your ad on Google’s search engine. The third type of digital advertising channel is social media advertising. Many social media sites allow you to place your ad in the form of text, image, and video on their website. These sites include Facebook, Instagram, and LinkedIn.

This channel of advertising will help you increase your brand awareness among users. There are some platform-specific services in this channel. For example, you can use Cost per Follow(CPF) on Twitter if you are looking to earn more followers. LinkedIn also offers a service similar to this. Finally, you can also use influencers to promote your product or services. Businesses use these influencers because they carry the trust of the business’s target customers. They can recommend your product or services to their followers in an effective manner. They can use various pricing models. Some of them charge a flat-rate fee, in which you’ll be paying them some amount for promoting your product or service. Others can charge you according to the number of engagements on your post which they promoted. It is an effective method in both ways.

Why should you invest in digital advertising?

Now, we know all the insights about digital advertising. Let’s talk about the reasons that can motivate you to invest in digital advertising. Businesses invest in digital advertising for a number of reasons. Some of them are increasing brand awareness, improving sales, increasing repeated sales, and reaching your target market effectively and faster. Some other benefits include that It can be implemented for every budget bracket which is not possible in traditional advertisements. Another contrasting benefit is that you can monitor your progress in real-time and it delivers the results instantly. Considering all of the above reasons, your business must invest in digital advertising.

How does it work? Let’s take a deeper look into the functioning of digital advertising. The working method in digital advertisements is totally different from traditional advertising. Here, You pay the user only when He/She completes a desired action on your ad. You can also use advanced targeting methods in digital marketing to reach your target market efficiently. These methods are not possible in the case of traditional advertising. You can target your customers according to one or more out of demographics, keywords, interests and increase your sale revenue faster. There is a particular process to follow in order to succeed in this field.

These are some of the terms which you need to know before diving into digital marketing. These are discussed here. First is CTR which refers to Click through rate, which is defined as the fraction of people who clicked on your ad over the no. of people who saw that ad in percentage. Reach and impressions are similar terms. Reach refers to the no. of people who saw your ad and impressions are how many times your ad got displayed. If a person sees an ad twice, the reach will be one while impressions will be two. Clicks are the no. of clicks on your ad. CPC refers to Cost per click which is defined as the amount you are paying to get a click on your ad, CPA or Cost per acquisition is your average cost for acquiring a new customer. Conversion is the number of completions on your ad.

How much does this cost? This cost can be different for different businesses. However, on average, Small and Medium businesses spend around 9k-10k USD on digital marketing per month. Also, this can fit in every budget, So you don’t really need to worry about the budget constraint.

There are several steps that are vital to get success in digital advertising. These steps include researching naput target customers, working on the landing page, and having a killer copy of your ad. Well, there are also some of the challenges that are associated with success in digital advertising. These are ad blockers, People nowadays are using ad blockers to get rid of annoying ads that appear while browsing through the web. Saturated marketplaces and user privacy are some of the concerns that are adversely affecting the businesses adopting digital marketing.

Categories
SEM

What is an SEM Campaign and Some Tips to Launch your Campaign

Digital marketing is a gigantic field and there is something similar to PPC marketing which is known as SEM. We are going to discuss SEM in this article. SEM refers to search engine marketing and is synonymous with PPC. It basically describes the use of paid advertising to increase your business or number of customers by making the use of placing ads in the search engine results. Companies usually do this to increase traffic on their website and which will eventually generate sales. PPC marketing can be said to be a subset of SEM. Some time ago, SEO was also considered a part of SEM. SEO refers to Search engine optimization and focuses on improving your visibility in the search results. As digital marketing expanded, people started differentiating between SEM and SEO as separate strategies. They work best when they work together. This is the reason many businesses launch SEO and SEM campaigns together.

Differences between SEO and SEM:

Let’s talk about the differences between SEO and SEM.

Coming to SEO, helps you to improve your visibility in the organic search results. It will put your ad from the second page of the Google search results to the first page of the Google search result and it will focus on all your customers’ profiles whether they are willing to why your product or service or they are just checking in what you offer. SEM, on the other hand, targets the bottom of the funnel users, which basically means that it will only target the users who are willing to buy your products or services. Moreover, it improves visibility in the paid search results. For example, It’ll help your ad gain the topmost position among the paid ads.

What is an SEM campaign: An SEM campaign is an online ad campaign you can create an SEM campaign in any search engine like Google ads and also on social media platforms that allows placing ads like Instagram. SEM campaigns also follow a particular structure like every other ad campaign. This structure consists of accounts at the topmost level followed by campaigns and ad groups on the lower levels.

Why should you invest in SEM campaigns and how much do this costs: There are several advantages of SEM campaigns. First of all, it will increase your visibility in paid search results which will result in high-quality traffic on your site and eventually in increasing sales and revenue. If you put your ads on social media platforms and use SEM campaigns, it will definitely be increasing brand awareness and finally increasing the ROI.

Given below are some statistical facts which you can consider for investing in SEM campaigns:

  • Businesses make an average ROI of USD 2 on each dollar spent on SEM.
  • People that click on ads are 50% more likely to buy your product/service.
  • Nearly 80% of people start searching for the product online.

The cost of an SEM campaign is a subjective question and it depends on a number of various factors. You can always work on a budget that is suitable for your business, that’s the major benefit of SEM. However, most of the small to midsize businesses spend anywhere between 9k-10k USD on SEM per month.

Even after knowing all this, if your company ignores SEM, that will put your company at a huge disadvantage. Without SEO/SEM, you can’t expect your company to do good in the field of digital marketing. This simply implies that you are giving your share of sales to your competitors.

Some Tips to Launch your Campaign:

  1. Researching about your target audience: Regardless of whether you’re marketing a product or showcasing your business, you need to realize your target market. If you don’t have any idea about your intended customer group, it’s practically difficult to launch effective ads. This is the main reason to look for details of your target customers. Companies usually look for shopping habits, demographics, and average money spent on their target customers. There are several ways to collect this type of data, Surveying the past or current customers, Reviewing their activity on social media are some effective ways. It’s definitely true that you cannot get every detail about your customers, But investing time on this thing will present a bigger picture in front of you so that you can get an overall idea about your customers.

Companies can also go for advanced targeting options in an order to get more insights about their customers. There are some platforms that provide much more details than demographics and average spending.

  1. Following best practices for ad structure and experimenting with ads: Companies that are just starting on SEM campaigns, often miss the best practices for ad structures. In order to succeed, they should have an ad campaign for similar products but for different ad groups. As an example, an eCommerce website can create an ad campaign for T-shirts and Shoes. This company can further divide the ad campaign into further groups, round neck and polo t-shirts can be two different ad groups in the t-shirts category while sports and casual shoes can be in the shoe category.

Further, you should experiment with your ad. Every online advertising platform allows you to experiment with your ad. You should use these experiments for your benefit. You should try different experiments and run them for a few weeks before making a decision. If the change is leading you to get a large customer base or say it is increasing conversions on your ad, You should definitely go for this.

  1. Working on creating a stunning landing page: Whenever you create an ad, you’ll also be creating a landing page to which the users will be redirected after clicking on your ad. You should work on your landing page so that it loads faster and is easy to navigate. You should also test the working of your landing page.

Launching an SEM campaign isn’t always easy but the above-mentioned tips will definitely help you. You can also choose to partner with a Google Adwords agency that is experienced and well-reputed. There are several companies which are offering these types of services.

Categories
PPC

PPC Audit, Its Benefits, And How To Get It For Free:

When you have first heard about PPC marketing, you might have heard phrases like ‘It converts 50% more than the organic traffic’ or ‘It boosts brand awareness by 80%’ but you haven’t seen any such performances in your campaign. In other words, if your campaign is not performing up to the mark, you may need a PPC audit. Whether your campaign is missing expected conversions or increasing the expenditure on the campaign, It’s the right thing you can go for. There are numerous agencies that are offering this service for free. So, you can make use of this for $0.

Let’s start with understanding what a PPC Audit is.

PPC Audit

A PPC audit is an analysis of a PPC program to decide how it may be advanced to improve profit from a venture. PPC is perplexing. Regardless of whether you’re dealing with your records as indicated by best practices, chances are that you’ve missed something — particularly in the event that you’ve been chipping away at the record for some time. A PPC audit monitors the performance of your PPC advertisements, which can be on any platform, and provides suggestions for improving the overall performance of your campaign. It can also be focused on individual aspects of your campaign such as ad groups, the budget allocated for ads, etc.

Now, let us discuss the benefits that you can avail with a PPC Audit.

PPC Audit Benefits

The primary function of a PPC audit is to ensure that everything is working fine. An audit points out all the inconsistencies and malfunctioning that your company is facing and then a plan to correct these inconsistencies. You would not want a non-responsive landing page or a broken link to affect your target customers and make them less likely to come back to your website. These are examples of technical glitches. Apart from these, some other malfunctioning may occur. A PPC audit monitors all these types of faults (technical and non-technical) which can affect your business in a negative sense.

The second benefit is that PPC audits to ensure an increased conversion rate and increased return on investment. A working PPC campaign is probably the best resource as far as changes and a profit from your company is considered. It gives your customers the motivation they need to become familiar with your products and additional benefits so they do what you need; make a buy. If they visit your site not only they’ll consider buying for themselves but also prescribe them to their loved ones. PPC audit can guarantee you the desired ROI which you might have been planning for a long time but was not able to achieve due to some ambiguous reasons.

The next benefit comes in the form of preventing unnecessary spending and providing strategical revisions. Unnecessary spending refers to the amount spent on ineffective PPC campaigns. Most of the businesses are not analyzing the performance of their PPC campaign. As a result, they keep investing their money in unproductive parts of the campaign. So, companies should make use of this and thus can prevent the misuse of their hard-earned money. A PPC audit will also provide necessary revisions to the campaign which are strategically important for the company.

These campaign refinements are a vital part of any PPC marketing strategy. These refinements usually result in increased ROI, increased effectiveness of the campaign, and gaining new customers which eventually results in profits for the business.

There is one more benefit of PPC audits that is really underrated. This is getting help with analytical skills. Analytical skills are more important than ever in today’s SEO and PPC-driven world. PPC audits help your team to learn more about these analytical processes. Adding analytics information to your campaign helps fundamentally in your present mission and all that comes after it. You will thus invest more energy doing what you ought to do which is helping your objective market purchase the products and services they need. In this way, it is an effective way to increase your customer base and potential market for your products and services.

Let’s now consider the cost factor of a PPC audit.

PPC Audit Cost factor

Well, there is no cost associated as some companies offer this for free. You can get all these services at $0 but you have to pay a price if you need instant support, premium services, and faster support. If you are going to the paid version, it’ll cost you somewhere around 1000-1200 USD. This is not really a hefty amount when you look at the services you are getting.

Why you should invest in PPC audits (If there are charges). Till this time, you have seen all the benefits that you can get with PPC audits. If you want to make the most out of the amount you have spent on advertisements, you’ll need to have a PPC audit. You’ll also get a fresh perspective on your campaign. Most of the companies aren’t active when it comes to PPC management, this problem can be solved by PPC audits. You’ll be aware of your budget, Your keyword targeting, your ad spend but what you probably don’t know is the reason your PPC is underperforming. A PPC audit can help your team with this.

When you use PPC audit, you’ll have an expert for you who is ready to help you with all the challenges you will be facing while implementing a PPC campaign. A PPC audit can be great but a PPC audit from an experienced expert is fantastic. Since mentioned above, Some companies offer PPC audits for free. Thus, companies must take advantage of this free PPC audit and improve the performance of their campaigns. They are more likely to see more improvements with these PPC audits compared to when they do not opt for this.

Categories
PPC

What is PPC? Introduction To PPC Marketing

What is PPC?

If you have used Google search you might have seen some of the pay-per-click ads that generally appear over the organic search results. You may have also seen them on social media and some other platforms. So, let’s dive deep into the PPC. In this article, we’ll be talking about all the aspects of PPC and how it can affect your business.

First things first, let’s understand what actually is PPC? So, PPC refers to a digital marketing strategy with the help of which, you can place your ad on the Search engine results page, social media websites, and other websites. You will be paying each time some user clicks on your ad.

There are various sorts of PPC advertisements, however quite possibly the most well-known sorts are the paid search ad. These promotions show up when individuals look for things on the internet using a web search engine like Google – particularly when they are performing commercial searches, implying that they’re searching for something to purchase. In this advertisement model, the advertiser pays for each click that he receives on the ad, Hence, it got its name as ‘Pay per click’.

How does this work?

Well, this may sound simple but it is not. There are many underlying factors that determine the performance of PPC. The first thing we need to understand is how the position of the ads gets decided? There is a parameter called quality score, the placement of ads will directly be dependent on this factor. The better the quality score you have, The better position you get on the search results page(A better position means the top slots). Ad positions are also dependent upon what is known as the Ad Auction, a totally mechanized cycle that Google and other significant web engines use to decide the relevance and quality of notices that show up on their SERPs.

You know now a bit about PPC, let’s talk about the benefits you can get by using this. PPC can help you increase your brand awareness. PPC is perhaps the most economical digital advertising procedure out there considering the fact that it permits you to choose the maximum amount you’ll pay for your promotions. You can also control which type of audience should watch/click on your ad. You can do so by choosing the right platform to display your ad. You have a lot of options for this, many browsing pages offer this service, Some websites also offer this service. Using this method, you can target your potential customers.

Let’s compare this with a traditional advertising method, i.e. placing your ad in a newspaper. You have to pay a certain amount only for placing the ad in the newspaper, irrespective of how many people read/see your ad. You are unsure of how many people reading your ad, still, you’ll have to pay a certain amount.

Well, this is not how PPC advertising works. In this, you’ll have to pay only after the user clicks on your ad. In other words, you don’t have to pay for placing the ad, you have to pay for the action that the user takes on your ad. In this way, the ROI on PPC is really higher than other modes of advertisements. When a user clicks on your ad, they’ll be directed to the landing page. This landing page will have all the details about your product/services. This is usually the final step.

Types of PPC Ads


There are different types of PPC ads.

  • Search ads are the most common among all these. They appear in search engines like Google and Bing, and they are mostly targeted by keywords. These will appear on the search results page when the user searches for something. They are generally placed over the organic search results but they can also appear on the right side.
  • Social media ads are the second type of PPC ads. These are placed on different social media platforms like Facebook, Twitter, and Instagram. Social media is a great platform to put your ad because chances are there that more people can get to know about your product/service. It is also helpful in gaining new customers from different backgrounds.
  • Display ads are the next type. If you want to build great brand awareness, You should go for this option. In this method, Your ads will be placed as banners or text on different websites. They are increasing brand awareness because they are appearing subconsciously on pages that you love to browse, and hence a brand image gets fitted in your brain.
  • The final type of PPC advertisement is retargeting ads. These remind users what they had searched for and suggest they buy it. When you visit a website, the cookies get stored in your browser. Other sites that you visit, notice these cookies and show ads for the websites for which the cookies were stored. These can be in the form of banners, images, or texts. This can be of great help even if the user is a little interested in your product/service.

At this point, we are aware of all aspects of PPC marketing on a superficial level. Let’s now discuss what you need to keep in mind while considering PPC marketing. Deciding on your platform will be a crucial factor in ensuring the success of your campaign. You need to have a clear understanding of your target customer base, according to which, you’ll go for the choice of platform for displaying the ad. Doing keyword research is the next big thing. Keyword research will help you target your most valuable potential customer base. You should have a clear understanding of what keyword research is before diving into this step. There are several tools you can use to know more about keyword research. After this step, you will need to set your budget for your campaign because all your activities will be according to this budget. Since PPC is effective for all budget brackets, it isn’t a hindrance to your campaign but you can do better with a bigger budget. Finally, you’ll need to focus on analyzing your ad and find out why your ad is not performing up to your expectations and fixing these issues.

Categories
Amazon PPC

Amazon Posts: A Comprehensive Guide for Digital Marketers

Amazon – the retail giant – is constantly evolving its platform to allow brands to showcase their products and augment overall value. This time they take it a level up with Amazon Posts – a powerful brand messaging tool that helps magnify your brand value and maximize outreach through the world’s biggest e-commerce platform.

In this blog, we will understand more about Amazon Posts and how it can help supercharge your sales and ROI on this platform.

What are Amazon Posts?

Amazon Posts is the e-commerce giant’s digital marketing endeavor to integrate online retail with social media. Unlike cliched e-commerce marketing, Amazon Posts offer brands a broader and engaging avenue to spread the word about their brand story and products. Through visually-appealing and thought-evoking posts or cards, online retailers can promote their products or brand for free.

Amazon Posts comprise descriptive captions, lifestyle visuals, and a link directing to the product page. These posts will be displayed across the Amazon app, including your product listing, related category and product feeds, and brand feed. This is how Amazon defines Amazon Posts:

Posts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category to discover products and see what’s new from brands. Posts link to detail pages, making each post in a feed shoppable.”

To put it simply, Amazon Posts function like Instagram. Create content for your brand or products and publish them on the platform to augment reach and value. Amazon algorithm will determine where your posts and stories will appear, other than the brand feed. It is a powerful tool that allows brands to educate buyers, share engaging stories, and much more – everything for free.

Who Can Use Amazon Posts?

To create Amazon Posts and use them for effective marketing, you need to be an:

  • Amazon store owner
  • U.S. Amazon vendor or seller
  • Amazon Brand Registry member

Additionally, Amazon does not allow creating Posts for the following:

  • Tobacco or tobacco-related products
  • Alcohol beverages
  • Adult products
  • Weapons
  • UV tanning products or equipment
  • Body branding and tattoo products

Find out other “prohibited products” that cannot be featured under Amazon Posts. 

Benefits of Amazon Posts

Not sure whether Amazon Posts is right for your retail marketing campaign? Here’s how Amazon Posts can boost your digital marketing strategy:

  • Promote your products and brands for free across the Amazon platform
  • Create visually-appealing lifestyle imagery of your products that can inspire your target audience to buy
  • Allow potential buyers to identify new products
  • Build awareness for your products or brand
  • Repurpose your social media marketing strategy for Amazon and augment its value
  • Get actionable insights on which captions and images can drive increased views and clicks

Now that you understand why Amazon Posts is important in Amazon PPC management, here’s how to get started.

Steps to Create Amazon Posts

Discussed here are the simple steps to create and publish your Amazon Posts. 

1. Create Your Profile on Amazon Posts

Visit posts.amazon.com and your Amazon Seller Central login screen will appear or the Amazon Posts dashboard. For the login screen, fill in the required fields and loads the Posts dashboard. Once you land on the Amazon Posts dashboard, you have to create a profile. This would include uploading a brand logo and verifying the brand name. After completing these simple steps, you can start creating your first Amazon Posts.

2. Create Post

In the upper right-hand corner of your Amazon Posts dashboard, you will find the “Create Post” tab. Click it and it will direct you to the Amazon Posts builder. This will let you create and preview your Posts easily.

3. Upload an Engaging & Inspiring Photo

To create a Post, begin with uploading a photo that represents your brand or product. It is important to remember that each Post will display only one image. At the same time, the image cannot feature the following:

  • A brand logo / logos
  • A Call-to-Action, such as Buy Now or Subscribe Now
  • An animation
  • A bunch of elements, such as representing multiple products in the form of a collage

Amazon suggests including lifestyle images that showcase people using your product in real-time, but it can never directly promote a brand or product or display multiple products in a single post or image.

3. Add an Interesting Caption

In Amazon Posts, you have a caption limit of 2200 characters. It must fulfill the following requirements:

  • Promote a product that your business owns or is authorized to distribute or resell
  • Use the primary language of the Amazon site based on the location. For instance, use English for posts on www.amazon.com, etc.
  • The language must be simple and suitable for your target audience

As per Amazon’s regulations, there are certain things the caption should avoid:

  • Customer reviews or star ratings
  • Questions that communicate directly with the audience, such as “Do you want to…?”
  • The language that is emotionally tickling, like “Do not miss out,” “last chance,” etc.
  • Fake functionalities like a “Play” button
  • References that direct to other brands
  • Deals, promotions, and discounts
  • Like, share, or comment requests
  • Requests to contact via email or social media
  • Delivery or shipping claims

4. Feed in Your Product ASIN

Once you craft the Post creative, enter the product ASIN. This enables Amazon to get the right link for your Amazon Post. Furthermore, this link will direct shoppers to the product listing when they click on the Post. Therefore, it is important to provide the correct ASIN.

5. Submit the Amazon Post

After your upload the image, write the caption and enter the product ASIN, you can have a preview of the same before submitting the Post to Amazon. In the right-hand corner of the Post builder screen, you can check out how the Amazon Post will appear on the platform. It is crucial to double-check for typos or other errors before you click “Submit for review.”

Once Amazon approves the Post, you can review its performance at posts.amazon.com.

Amazon provides the option to create an unlimited number of Posts. So, it is a powerful tool to drive improved brand and product awareness and boost your sales.

Also, take a quick read on:

https://www.adwordsppcexpert.com/blog/amazon-ppc-the-ultimate-guide-to-amazon-sponsored-product-ppc-ads/
https://www.adwordsppcexpert.com/blog/amazon-ppc-management-for-business/
https://www.adwordsppcexpert.com/blog/business-with-amazon-ppc-campaigns/
https://www.adwordsppcexpert.com/blog/increase-sales-on-amazon-with-advertising/