As we all know that Google’s Adword marketing is growing wide and strong!
When it comes to the marketing of Google Shopping, how can Google step back?
In recent years, product shipping has grown rapidly and has been dominating retail search marketing as Google Adwords and PPC are the best way to grab more clicks. The sales are rising every day.
Google Adwords campaign management services have been successful to bring new consumers every moment and yet showing new products to past customers through Google Ads marketing.
It has proved to be one of the most successful techniques. Product Listing Ads (PLA) engage customers easily.
Product selling has taken Google ads effectiveness to a new level since the trends are changing and growing speedily.
If this continues, 2018 can be the year when the investors will invest in Product based search!
Still, the year is about to show what and how new trends in PPC adwords marketing emerge.
Text ads are still popular among advertising format in multiple categories, whereas retail-specific categories play a different role.
Thus, text ads and retail category ads are been taken over since the arrival of Google Shopping Ad world, which is rapidly improving.
People always appreciate easier things, proven through a recent report from AI-Powered intelligence Adhtena,
which analyzed 40 million ads from more than 260,000 retailers. Google has definitely dominated retail search market.
Now to make the future of campaign Google Adwords safe, many retailers may have to change their strategies and adopt the new technology and internet marketing techniques and even hire best PPC management companies. This is the only way to stay in a bright spot.
Rapid growth in shopping business on Google:
1. Google always loves new consumers and new clicks. Maybe this is the main reason why it keeps on adding new services and simplifies all the difficult processes which generally trouble people and keep them off the internet.
Well, in last few years internet shopping has taken a big leap and changed the whole purchasing course! In this period new clicks have been fallen forward and Adwords tools for the same are chosen.
2. The majority of the Google ad company say that Google ads used for retail shopping are in US and UK.
It is surprising figures that 74% ads spend has happened in the US and 82% in the UK.
Creating Adwords campaign have not reached its saturation point; it can be a start to a greater start! Because the value it is providing to the retailers in the term of spend and clicks, is quite generous.
The mobile phone is playing a strong role in this as mobile clicks are also around 40% in comparison to the 35% of PLA.
This means that whether you have desktop or mobile screen, Adwords programs are always working fine for the retailers.
How did it become so strong and popular?
1. In October 2016, Google launched carousel for desktop shopping and it was first and one of the major changes which led to enhancement of Google Shopping advertise on Adwords.
There was never looking back for this service and since its release, it has only gone further.
2. Thus, improving each time it is used. Google has been improving its popular services.
In 2018, the amount of desktop carousel has been surprisingly doubled in the US and the UK-one of the reasons why the dominance of Google Shopping ads is so strong.
While Ashley Fletcher, Vice President for Marketing at Adthena, believes that this expansion won’t last for long.
He also said “Sooner something new is going to arrive and dominate Google Adwords campaign management.
While that doesn’t seem so sooner future, Google dominance is going to be updated every now and then.”
Marketing skills for a company especially for a retailer are essential and without it sales are impossible.
Amazon has played one of the major roles in online shopping, Fletcher believes that in the future online shopping Amazon will play a big part as well.
Marketing for retailers will play a big role as Adwords Google searchhave no boundaries for itself and finding a right path in this is crucial. The dominance will be continued anyway.
But we do not know if in future Google shopping ads will expand or not. Whatever the outcome will be, it will be in the favour of online shopping.