Google AdWords is an online advertising service. It is one of the main sources of revenue for Google.
Here, advertisers have to pay to display some advertisements to the online users.
You can choose to display video content, product listings, brief advertisements, service offerings etc. This article discusses all you need to know about Google AdWords marketing.
Google AdWords is one of the most useful methods to bring traffic to your site. Google AdWords partly works on cookies and partly on the keywords that the advertisers determine.
It places advertising copy on different relevant pages. You can ask the best Google Adwords expert to assist you to pay when the web users click on the advertising copy. Partner websites also receive a part of income.
You can distribute your advertisements locally, nationally, or internationally through this Google AdWords program. Text advertisements are short.
They consist of two headlines with 30 characters each. The description can be a maximum of 80 characters.
And the display URL can be a maximum of 40 characters. These are known as expanded text ads of AdWords.
Your advertisement is eligible to enter into the Google auction when you bid on keywords relevant to web users’ search query.
Your bid and the quality score would determine whether your advertisement can be displayed on the search engine result page.
AdWords follow the policy of pay per click pricing (PPC) model. An alternate bidding strategy can also be used which is known as Cost per Acquisition (CPA).
Although, this is not a true CPA pricing model. You have to pay Google AdWords every time a web user clicks your advertisement.
The price you pay for each click is known as pay per click (PPC) or cost of PPC.
Advertisers bid on certain keywords or phrases in hope that their advertisement would appear in the result page when a user searches for a similar product.
Your ultimate motive is to get a maximum number of clicks within your budget.
Either you can choose a maximum bidding amount or you can choose the automatic option.
In the automatic option, Google chooses the bidding amount for you which can bring you the maximum number of clicks.
Another option is the cost per impression (CPM). Here, you need to pay the search engine for every 1000 times your advertisement appears on the search engine result page. This does not require the click of the user.
2) Quality Score
Google also looks at the quality score of your advertisement before placing it on the result page.
It looks at the number of clicks your advertisement has received previously. It would be better if your quality score is higher.
Your Google advertisement can appear above your rival bidder who has a higher bid than you if your quality score is better.
Google is the most used search engine on the internet. So in order to benefit from it, you have to use it wisely.
Google AdWords marketing make your marketing task easier. It brings a huge traffic through the use of proper keywords. Google AdWords bring you assured traffic provided you use proper keywords.