The online marketplace is growing rapidly, bringing in lucrative opportunities for PPC advertisers. If you have had enough of Google Ads and Facebook, and want to try your luck in the fast-growing digital marketplace, Amazon Advertising is just the right option for you.
Amazon is the No. 3 PPC ad seller at the moment, posing tough competition for Google and Facebook – the market leaders in pay-per-click advertising. One of the best things about this platform is consumers are at the bottom of the sales funnel, i.e. they are ready to buy. They have a genuine interest in buying and therefore, are more likely to convert. Plus, the competition is also less on Amazon. As such, conversion rates are higher than Google Ads.
Want to leverage this powerful e-marketplace for successful PPC campaigns? In this blog, we will discuss how to set up an Amazon PPC management campaign and key steps to make it a success.
How to Set up Your Amazon PPC Campaign: A Quick Overview
First, let’s start with getting your Amazon PPC campaign up and running with these simple steps.
Step 1: To get started, you have to sign in to your Amazon Seller Central account. On the home page, click the “Advertising” menu on the top panel and choose “Campaign Manager.”
Step 2: On the “Campaign Manager,” you will have to “Set up your campaign budget and duration.” There is no rocket science here. But if you want to make your PPC campaign successful, here are some tips from Amazon PPC experts:
Source: Single Grain
Consult your Amazon PPC agency that can best guide you to choose the right targeting option. Once you fill in all details, click “Continue to next step.”
Step 3: Here, you have to input “Name this group of ads.” Remember, you can create multiple ad groups for the same campaign. Therefore, pick suitable names that distinguish one from the other.
Step 4: Next, select products that you want to advertise. Amazon allows you to advertise only one product for each PPC ad campaign.
Step 5: Select how much you are ready to spend for each keyword. By setting your keyword bid and daily budget, you can determine the number of clicks per day you can generate. For instance, if the daily budget is $10 and the keyword bid is $1, you can expect to get only 10 clicks per day. For maximum effectiveness in bidding and CTR, hire an experienced Amazon PPC consultancy.
Step 6: Next is the most important and trickiest part of setting up an Amazon PPC optimization campaign – choosing the right keywords. Amazon automatically provides “Suggested keywords” based on the type of product you want to promote. You can start by using these suggestions or “Provide your own keywords.” Keyword suggestions will be shown against their respective match type and keyword bid set by you.
If you are a beginner, it is good to go with Amazon’s suggested keywords. Otherwise, you can hire an Amazon PPC management agency to create a comprehensive list of keywords you want to target. They will also help match the keywords on a “Broad,” “Phrase” and “Exact” basis. This aids in better keyword optimization and higher clicks.
Not sure what these keyword types are? Here are some valuable insights that will help choose Amazon PPC keywords wisely and make the campaign a success:
The below image (with examples) will help you determine which keyword type should you use and when:
Source: The Content Authority
Step 7: Once you are done, click “Save and Finish.” You will be automatically directed to the Campaign Manager and receive a “Success” notification. The new campaign may take 1 hour before the ads start showing up in Amazon searches.
We always recommend hiring Amazon PPC management experts to set up and launch a successful ad campaign.
Amazon PPC Success Depends on Effective Bidding Strategy
A lot depends on how strategically you bid on keywords. Here’s a quick guide for you:
Amazon PPC advertising is one of the best ways to target over 300 million active customers on this giant e-marketplace. However, cutting through the competition and driving more conversions can be a big challenge unless you are a PPC pro. Consider outsourcing Amazon PPC management service to an expert and get guaranteed, measurable results.
An Amazon PPC consultant can devise industry-proven and ROI-focused strategies, with continuous Amazon PPC analysis and reporting that delivers quality results.
Get on-board today as we shall help you realise your goals with ‘paid search’ campaign. We walk the talk and deliver results always.
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