Are you looking for means to grow your business?
Content Marketing and SEO are the first things that come to one’s mind to get the attention of thousands of visitors on the world wide web.
But there is always a scope for something better.
PPC Advertising, or you might have heard it as a paid advertising method, is made use of by many for digitally promoting their businesses.
The recent reports found that around 45% of the small businesses in the industry are investing in Pay Per Click Advertising.
And if such a large number of investors are making use of this promotional platform, there might be something really profitable.
You will be surprised to note that 75% of the users rely on paid ads running on the search engines to get the best piece of information easily.
Now that you know where exactly your target audience is looking for the products, investing in the right way will surely give you the best results.
What is PPC?
Pay Per Click, as the name suggests, is an advertising model for the brands and companies through which they can market their products on multiple search engines and platforms.
This paid advertising model helps the businesses to reach the audience that was earlier unreachable.
Generating leads and gaining profits is what everyone wants. With the best PPC tactics and the right call to action, you can target the desired audiences and fetch the potential customers.
However, the need for compelling content and a well-planned SEO cannot be neglected, PPC advertising will complement the organic search where you can reach and engage your audiences with much ease.
How PPC helps in Showcasing your Business on Various Platforms?
When you have invested on paid advertisements the first thing that bothers you is the visibility of your brand.
The ways in which the PPC advertisement started by you functions, largely depend on the platform being used.
Undoubtedly, you might have various queries regarding how investing in PPC will let your audience feel your presence.
PPC for Search Engines
For search engines like Google and Bing, the PPC advertisement initiated by a PPC advertising company for your business might show up at the top of the search engine for certain specific search keywords.
For instance, when you search for certain products or services, the first two posts on the page with a square displaying ‘Ad’ are where your product is going to land.
According to WordStream, 41% of the clicks goes to the top three paid ads on the search page.
This is exactly where PPC is going to end up your business with the investment on the right keywords, depending on the competition.
PPC for Social Media
Needless to mention, the first thing that comes to one’s mind with social media is Facebook.
Yes, one can invest in PPC advertising for platforms like Facebook to convert visitors into profitable sales.
But is it all the same as the Search Engine PPC?
No, it is a definite no.
However, the goals remain the same; social media platforms like Facebook have strict guidelines for promoting the business.
And once they are met, Facebook Ads can be seen on different areas of the Facebook page.
If all this is making you think about investing in PPC advertisements, you can simply sit back and relax and let the best PPC advertising agencies take charge of promoting your business success.
Misconception About PPC: Thin Margins
PPC advertisements can undoubtedly be expensive, especially when you are targeting high-value search engine terms. But there are certain misconceptions about PPC that restrains business to adopt the same.
- It has been frequently observed that many businesses invest in PPC and lose money to conclude that there is no money in PPC.
But this is not always the case when you have the best PPC advertising agency helping you with setting up Ads.
- Right from enticing landing pages to a well-structured Call to Action, you can achieve solid profit margins with your business in the right hands.
- However, you might encounter hurdles and mistakes, but with the best possible results, you can conclude that this PPC advertising comes up with the most profitable Return on Investment.
Still scared about investing in PPC advertising?
Let us go through what exactly can a PPC Ad campaign does for your business.
Before that, if you still think whether your business needs PPC, know what businesses can benefit from the right PPC planning.
What all Businesses can use PPC Advertising?
Any business, whether small or big, can make huge profits by implementing intelligent PPC Advertising Campaigns.
Here are some of the business that may benefit from PPC advertising:
1. High-Profit Businesses
In case you are a small business in the industry that depends on high selling price products, using PPC can help you grow your business tremendously.
Small businesses, especially in law, home, and vehicles, can invest in PPC advertising to reach the audience and convert the leads into profits.
2. Niche Products
What do you do when you have to buy some rare products?
See, you answered it right. It is not you, but undoubtedly every other consumer with the same interest will do.
Search engine results are considered to be the most reliable options when it comes to buying hard to find products.
And if your business deals with these rare products, PPC advertising in the right hands can benefit your business tremendously.
With PPC, you serve your end consumers with the food right in front of them.
They are surely left with no other way, but just to grab the best that the search engine serves them.
Basically, when you hire a PPC advertising agency, they act as a bridge between your product and your buyers.
3. Lifetime Value
And now if you are wondering that your business offers no product but services, relax.
PPC works wonders for the companies that offer lifetime value services by providing the most valuable leads.
Crux: When the aim is to reach the top of the search results, PPC advertisement is the most reliable solution no matter what your business is.
How PPC is Going to Benefit your Small Business?
Now when you have finally understood the need for PPC for your business, let us consider how exactly is your small business benefited with PPC.
1. Setting Up Budget Control
PPC advertising gives you control over your budget.
Now, you might be wondering how?
When you have set a PPC ad campaign, you can easily draw a direct line to your budget.
It is right in your hands to put a cap on the amount that you wish to spend daily, weekly, and monthly.
And not only this, in case you observe no significant change in the lead pattern with PPC, simply increase your budget and get the desired results.
2. Reach Ideal Target Audience
Multiplying the leads with PPC largely depends on the right knowledge of the target audience.
And once your PPC advertising agent knows the kind of the audience, you can rest assured of the multiplied leads.
Many factors are involved in understanding the target audience. These vary from their age, the time of the day, location, and a lot more.
But when you hire a PPC advertising agency, they help your products reach globally to the right set of audience in the most appropriate manner.
3. Spread Brand Awareness
You might be using SEO and Content marketing strategies to spread brand awareness. To your surprise, PPC advertising can prove miracles in letting your audience know about your brand.
Getting your webpage to appear at the top of the google search results will require your efforts of months.
But when it comes to using Google Adwords, you surely occupy the top slots with your PPC ads running on the right keywords.
Research on the effectiveness of the paid advertisements indicated that 41 percent of the total clicks go to the top three paid ads on the result page.
Isn’t it worth the investment?
And once people come to know about your services and your brand, the effectiveness of the landing pages comes into action.
However, audiences are smart enough to recognize the paid ads; your PPC works in billboarding the business and giving it worldwide exposure.
4. Gives Instant Results
Your Google Adwords expert is not wrong in saying that the PPC gives instant results.
Although, SEO and other marketing tactics are important for website marketing, these are long term options.
If you want to get the ROI immediately the next day, PPC advertisement is what comes to your help.
When content and SEO give results that are completely out of hands, PPC comes with predictable results.
It is because the search engine algorithm plays a major role in determining your ranking.
But with PPC, the results vary directly on how much you spend and what all strategies your PPC expert is using.
5. Only Pay for the Clicks
Unlike other marketing channels, where investments may or may not be fruitful, PPC makes sure that you pay only for the clicks.
So, each time the user clicks on your Ad, visits your website, explores your forms, or buys your products, you will be charged.
Now, it depends on the effectiveness of the features on your webpage that will ensure your sales.
PPC advertisements aim at catching the attention of the potential buyers and bringing them to your services.
With that said, if your target audience includes your all-time buyers, the positive results on investments are not too far.
6. Convert Buyers and Drive Profits
What is the ultimate aim of running any Ad campaign?
You surely aren’t looking for resources at the end of your lead funnel, but the results. And what other than PPC advertisement can help you get that instantly.
Using words like buy, get, and purchase will eventually hit the buyers’ intent.
And as you are using the right set of keywords and the search terms, your PPC ads will surely generate profits for your business.
Why should I choose PPC Advertising for My Small Business?
Now that you already know the benefits of PPC in the business expansion and lead generation, there is no point in postponing the investments in the PPC ads.
Here is a complete list of reasons why you must not neglect the need for PPC for your business.
1. Visibility at the Top Search Results
Are you the one only relying on the SEO techniques to get the desired results?
Unfortunately, you will have to wait for long days and even months to take your business at the top of the search list.
You should know that it is next to impossible to get the top of Google’s organic result for all the targeted keywords.
And if you are a small business with a huge competition, without running a PPC advertisement, your business will find it even harder to show its presence.
Take a second and analyze your keyword ranking to answer the following questions:
– Where do you stand as compared to your competitors?
-Are you ranking almost on the same page as your competitors?
And if the ranking is almost the same, using a Paid advertisement for promotions can give your business twice the visibility.
What else do you expect from a PPC advertising agent?
2. The fluctuation of Organic Search
Who is not aware of Google changing algorithms overnight?
You will not have a hint, and all the efforts you have put in making your organic search results positive will go in vain.
Yes, you read it right. Google is unpredictable, and so are its algorithms. But this is where PPC comes to help.
A slight tweak in the searched keywords can shift your ranking from the top to nowhere to be seen.
However, if you have invested in the right keywords and hired an experienced PPC advertising agency, your ad ranks will remain relatively consistent.
But this does not end here.
When you have handed over your PPC campaigns in the right hands, experts will continuously make changes to the ads, ad extensions, and other tactics to let you keep your business up to date with the ad trends.
3. PPC and SEO combination
Using PPC for brand awareness and promotions can help, but when combined with SEO, it is a cherry on the cake.
The right research and the months of gathering of relevant data using SEO will help you include long-tail keywords in the ads.
Sounds a bit technical?
Just relax and let the Google Adword experts take charge. Not only will PPC give you customers, but it will also ensure repeat visitors.
This, however, increases your responsibility as a business owner to offer the best of your services.
4. Earn a Significant ROI
Who does not want results from the money one invests?
PPC is a straightforward promotional approach for your business. You have started an ad campaign, and you wish your customers to click on it and buy your services.
Many businesses use the concept because of the transparency.
And when you have set up higher Ad budgets, you need not worry because a few conversions will pay off for your month’s expenses.
5. Intuitive Functionality
Like the other google search algorithms, Google Adwords continuously make changes in the program capabilities.
And when you have the best PPC advertising agency taking charge of your Adwords you need not worry about anything.
You can target your audience in a very defined radius and even in the selected locations.
With unlimited features offered by Google Adwords, your PPC expert will come up with surprising results, and that too within your budget.
6. Mobile Targeting
In today’s world, when everything has shifted inside the pockets, you surely wish to reach the mobile audience for your business’ growth.
And as mobile audiences play a larger role in gaining profits, you wish to keep no stone unturned to reach mobile devices.
The best part of using PPC campaigns is that it has a special place allotted for paid ads on mobiles.
Sounds like a great deal. Isn’t it?
How to Find the Right PPC Advertising Company for Your Business?
There are plenty of PPC advertising agencies out there, but not all are equal.
However, cost-effectiveness is one factor that every business looks for in the PPC advertising agency they hire.
There are plenty of other factors that cannot be neglected. Let us consider some:
1. What exactly you wish to achieve?
When you have a clear picture of what you wish to achieve by hiring a PPC advertising agency, your chances of partnering with the best PPC agency you hire becomes high.
These objectives can be many. From launching a product to building brand awareness, the PPC experts will look into your needs and will offer you the services that align with the requirement.
2. The Pricing Structure
Your PPC advertising agency will come up with many packages for the running of a successful Adwords campaign.
Once you are done with setting up your goals, get all the information about the pricing structure from your Adwords expert.
Some might charge you for the leads generated while some others take the percentage of your monthly ad spend.
The other approaches used by your PPC advertising agent can include a flat monthly rate. However, this might not work for all.
And if you ask us regarding the best pricing structure, it can be a mix of all the approaches.
Sounds like a deal.
3. Learning the company’s methodologies
This is the most important thing to consider before hiring the best PPC advertising expert.
The free consultations offered by your experts will help you get a clear picture of their working methods.
You should have your questions handy. Like:
– There bidding strategies
– Ways of Keywords research
– Process of optimizing the bid
– Data collection and Analyzation
And when you have considered all the options available, you just have to choose The One.
Make sure you invest the right time and energy to choose PPC experts.
Afterall, the future of your business should be in safe hands.
All said and done, things still might seem to be scary, and finding the right ways to promote your business digitally can be considered quiet a task.
But as far as the benefits of PPC advertising are concerned, diversifying your business with PPC can be considered as a profitable option.
However, being able to run money making campaigns is a skill, your PPC advertising agent will come up with ways that will take your business to attainable heights.
Meanwhile, all you need to do is to be patient and focus on how you can work to improve your services.