How Agencies are Generating 2,500% (or 5x) ROI with White Label Facebook Ads
Ever since its launch in 2014, Facebook has not turned back. Today, it is the biggest and most widely used social networking site, with nearly 2.45 billion active users per month.
According to a study in 2019, an average Facebook user spends over 38 minutes on the platform – either socializing, building connections, engaging, or shopping.
Yes, shopping! 57% of consumers across different age groups and demographics report that social media has a strong impact on their shopping decisions. Of this, Facebook has a stronghold of 44%. On average, Facebook users click 11 ads per month.
So, you can understand how important Facebook ads are for businesses today. Furthermore, with a decrease in Facebook ad pricing in Q2 2019, the ad impressions have increased by 33%.
The trend is expected to continue even in 2020. This will bring in more advertisers, toughening the industry competition.
But is your digital market agency geared to serve your clients better with expert Facebook ad management services? If Facebook advertising isn’t your forte, it may not only impact your business credibility in a negative manner, but you will also lose clients to your competitors.
Hiring in-house Facebook PPC experts can burn your budget, especially if you are a small agency. In such a scenario, white label Facebook ad management can be most lucrative for your business.
What is White Label Facebook Advertising?
Do you want to improve your client’s visibility and increase ROI in the blink of an eye through dedicated Facebook advertising? Unfortunately, you lack the knowledge, time and skilled PPC experts who can deliver amazing business results for your clients…and your agency! Do not worry!
It’s no secret today that lack of expertise, people and time are not limiting factors to deliver better PPC services to clients and increase revenues.
PPC white label services enable B2B companies such as digital marketing agencies to “buy, rebrand and resell” Facebook ad management solutions as their own.
Typically, it is defined as managed Facebook advertising services that agencies can resell under their brands, grow their service portfolio, and increase ROI.
A white label PPC management company stays completely hidden and manages every aspect of successfully running a Facebook pay-per-click campaign to deliver your client’s excellent results.
This is an effective marketing tool for small and large agencies who want to scale their business without the cost or hassle of hiring in-house talent or handling lack of time. The white label agency literally functions as a partner who does the entire job and lets your business take all the credit.
Benefits of White Label Facebook Ads
- Save time & money in hiring full-time in-house PPC experts
- White label PPC management from start to finish
- Special Facebook ad management reseller program pricing
- No fixed contracts, no obligations; hire as you scale your business
- PPC reports branded to your digital marketing agency
- Target a whopping 93% of digital advertisers using Facebook Ads and grow your client base
- Daily account tracking and analysis
- Some white label PPC agencies India provide unlimited account support every month
- Have complete control of your client’s Facebook Ads account
- 100% privacy and reseller program confidentiality
- Generate 2,500% or 5x ROI for your clients with White label Facebook ad management
How an Agency Generated 2,500% ROI with White Label Facebook Ads?
White label PPC advertising services not only benefit your digital marketing agency but can also help deliver real-time results for your clients.
Adwords PPC Expert is a white label PPC agency based in India, serving clients globally. It offered white label Facebook ad management service to a fashion boutique through a local digital marketing agency.
The results were outstanding. In just 30 days, the ad had 698 clicks, 297 engagements on Facebook and via website clicks, and 236 new paying customers!
The agency that rebranded and sold the services to the fashion boutique understood beforehand that Facebook advertising is not their forte.
But they can still serve their clients through white label PPC services. They hired the in-house team of Adwords PPC Expert to manage every element of the ad campaign under their brand.
Through Facebook ads white label, the agency could provide the fashion boutique:
- Facebook Ads campaign setup and calculative bidding
- Customized, SEO-friendly landing page and ad creative
- Relevant location ad extensions and reviews
- Display ads with conversion zones and geo-fencing
- Regular campaign monitoring, optimization, and reporting
The fashion boutique witnessed a whopping increase in new customers and earned over $25,000 in revenues from the white-label Facebook Ads campaign. This is an unbelievable growth of 2,500% or 5x their ROI in the past two years, reported the client. In the meantime, the agency carved a winning advantage as a trusted Facebook Ads expert, driving more client businesses and higher profitability.
White Label Facebook Ad Management Services – What You Can Expect?
For successful white label Facebook ad management, the “one size fits all” approach does not apply. A good white label agency is one that will strategize a formula unique to your business and client requirements. Find out the key services you can expect when outsourcing Facebook Ads management:
1. Project Discussion & Strategy
It all begins with an in-depth understanding of the project, client requirements and expectations, and your agency goals.
The white label Facebook advertising agency will perform a comprehensive research of your client’s business, target audience and competition to strategize a dedicated advertising plan.
2. Keyword Research & Analysis
Once the strategy is in place, they will discover the most relevant keywords with high search rankings and clickability on Facebook.
3. Facebook Ad Creation
White label agencies typically have a creative team that can design a compelling Facebook ad that includes a catchy headline, simple yet crisp content with keywords, and a persuading Call to Action that inspires audiences to click.
4. Ad Campaign Development
The team will then set up a Facebook ad campaign utilizing the key trends, tools, and techniques that will give the ad maximum exposure and higher clicks.
This is combined with smart bidding on keywords – most relevant, less competitive, long-tail keywords. The objective is to get more clicks with lower CPC.
5. Landing Page Optimisation
To boost conversions for your clients, the white label PPC agency will optimize and improve the landing pages that the audiences will be directed to when they click an ad.
The landing pages should be relevant to the ad, information-rich, engaging, and cover how the product or service can cater to what the visitor is looking for.
6. Location-based Targeting
For local businesses such as dental practices, lawyers, plumbers, etc, location-targeted Facebook Ads work best.
7. Facebook Ads Performance Tracking & Analysis
White label Facebook ad management also covers continuous monitoring to track and analyze campaign performance. This is most important to ensure the ad campaign is functioning properly and delivering results as desired.
8. Ad Campaign Optimisation
White label PPC experts will also optimize the campaign regularly, making necessary tweaks and removing bottlenecks to ensure greater performance in terms of clicks, conversions, and revenues.
Strategically implementing these practices and ongoing campaign management can help your agency achieve outstanding business results for your clients while increasing ROI.
Top Facebook Ads Trends to Increase ROI in 2020
In this section of the blog, we will discuss how a white label Facebook advertising agency can leverage the top industry trends and proven practices to help improve ROI in the long run.
- Facebook Mobile Ads
Did you know that 96% of active Facebook users globally use mobile devices in comparison to desktops to access the giant social networking platform?
This clearly indicates that your Facebook ad should be designed to deliver maximum visual & emotional impact on mobile devices such as Smartphones and tablets.
White label PPC marketing services are tailored to meet unique specifications of Facebook mobile ads, delivering exceptional appeal and engagement to drive instant clicks.
- Facebook Video Ads
Another striking feature of Facebook that will gain remarkable popularity in 2020 is video ads. According to Buffer, 81% of businesses consider Facebook as the most powerful platform to share their video content.
White label agencies are well-aware of this trend and will leverage the potential of Facebook videos as a fantastic tool to improve audience engagement, get more clicks, and increase revenues.
Including a compelling Call to Action in the video can further encourage them to take action as desired.
- Targeting the Young Adults through Facebook Ads
Despite newer social networking platforms like Snapchat flooding the market, Facebook continues to be the leader in targeting the Millennials and Generation Z.
65% of Facebook users are below the age of 35. Understanding the target audience demographics will help the white label PPC agency devise the right strategies through the right channels, driving more clicks and higher revenues.
- Facebook is Widely Used among High-income Earners
Do you know that 74% of users on Facebook are among high-income earners? This even overtakes LinkedIn that has 49% of users earning more than $75,000.
This is another trend that you should take into consideration when hiring white label Facebook advertising services.
If your product or service caters to this niche, the ad should engage this set of audience in a compelling manner, Targeting high-income earners on Facebook increases the probability of generating higher revenues.
Conclusion
White label Facebook ad management is a powerful tool that agencies can leverage to build their brand and boost revenues for their revenues. Their top-notch team will create engaging and ROI-driven Facebook ads to enhance your client’s social media visibility, get more clicks, and encourage sales. With effective and end-to-end management, they will also ensure maximum ROI while reducing your Cost per Click.