These days, people are using Facebook and Twitter for many more activities than simply connecting and chatting with each other online.
These two platforms have become powerful marketing tools where businesses are being promoted and showcased.
Irrespective of the size of your business, these two social media platforms can be used to engage targeted customers in an easy and effective manner. Facebook alone has an estimated 1.4 billion users per month.
People are taking full advantage of these ideal channels. They are not only boosting their sales but also generating leads through Facebook and Twitter.
The industry in which you are offering the products does not actually matter.
All you need is a proper advertising strategy to take your business to the next level. 30% of marketers believe that Facebook provides the maximum digital ad return on investment.
Taking Full Advantage Of Easy Advertising
It is quite easy to capture the attention of the buyers when they are actually willing to buy the product.
Creating an impactful Facebook and Twitter advertising strategy can effectively bring your product, service or brand to the notice of the targeted customers.
Twitter has witnessed a 50% increase in ad engagements October 2017 and October 2018.
How Twitter and Facebook Advertising Will Boost Your Business In 2019?
Using social media platforms like Facebook and Twitter has been extremely beneficial for many organizations and brands.
They have experienced the following benefits:
- A Significant Rise in The Sales Quality:
It is the targeting of right customers that improves the sales quality of a particular brand.
When you have a properly designed Twitter and Facebook advertising strategy, it is much easier to reach prospective customers.
It is very important to have a clear idea about the way you want to advertise your products or services in order to enhance your reach through social media platforms.
- Experiencing Remarkable Growth:
There are several factors that contribute to a successful ad campaign. It is important to enhance acquisition, keep an eye on the budget and decrease churn.
Social media platforms like Twitter and Facebook can easily help you to monitor all such areas. With the right kind of ads, you can easily increase social selling to meet your desired goals.
- Easy Recruiting:
Despite the challenges that people face in social recruiting, it is still a popular trend.
With a better chance of high social reach, it becomes easier to hire top talent in a fast manner.
These platforms offer enhanced visibility that contributes to your recruiting efforts. A proper ad campaign increases your chances of hiring quality employees.
- Understanding the Industry Better:
In order to gain an extra edge over your competitors, you can rely on social media marketing tools.
It is a smart move to keep a constant eye on the social conversations that are related to your industry or your competitors.
You can gain a lot of knowledge by tracking and listening to what is going on in the market.
Maintaining A Strong Online Presence:
Facebook and Twitter can turn out to be very effective sources in enhancing awareness, embracing better customers, and offering proper information.
More than 90% of social media marketers are utilizing Facebook for advertisement purposes.
An Impactful Facebook and Twitter Advertising Strategy For 2019
You need to keep in mind some important factors while designing an advertising strategy that can actually work for your brand or business.
- Determine A Proper Goal:
You should be clear about the expectation that you have from your ad. Most people want their advertisements to fetch conversions as well as clicks.
- Targeting The Right Audience:
Selecting the right target is possible by the means of analytics. You can choose from different targeting options in order to broaden or narrow down your target audience.
More than 300 million people use Twitter every month.
- Finalizing The Budget:
This is one of the most important factors to keep in mind. Once you are ready with the ad, the next step is to determine the budget.
The duration for which your ad will be posted depends on the money you plan to invest.
People usually set a small budget and prefer to opt for a week-long timeframe.
- Careful Creation of The Ad:
It is a good idea to take inspiration from Facebook posts and Tweets that have attracted a lot of engagement in the past.
This will help you in crafting an advertising strategy that is more likely to succeed.
- Making It Viral:
The last step is to run your ad. Once you are done with the imagery and have finalized the text, it is time to make it viral.
With all the information stated above, it is now quite easy for you to utilize the power of Facebook and Twitter for the betterment of your business.