Ecommerce PPC witnessed brilliant changes in 2018!
In 2019, it is most likely the eCommerce PPC management would bring some more changes with Google AdWords re-branding.
The new interface, Google Ads, and several campaigns, features, targeting options, tools, and enhancements, are shaping up a new world.
Unlike SEO, PPC gives you massive opportunities to promote your business. It has dynamic targeting potential and better odds of conversion. However, the only issue is competitiveness.
If you do not follow the correct pay per click eCommerce strategies, you might end up spending fortunes for no good.
Why is Ecommerce PPC so Important for Businesses?
If you are into eCommerce, creating a compelling online presence should be a top priority.
No, it is not just about a beautiful and graphics-enabled site. It is about reaching your potential customers in the vast digital marketplace.
According to a recent study, over 4.4 billion people use the internet all over the world and over 3.5 billion of them are active on different social network channels.
Hence, it is critically important to have an efficient marketing strategy to boost online sales.
Online businesses have the opportunity to earn more than USD2 for every USD1 spent on eCommerce PPC and advertisement, says Google.
There are two ways of driving traffic to a website – SEO and PPC. While SEO is free, PPC is paid. Moreover, getting targeted traffic through SEO is a time-consuming process.
Contrarily, PPC involves a small budget to put your business right in front of your highly targeted audience.
In order to get best results, you should plan an effective online marketing campaign comprising of both organic as well as paid methods.
Latest PPC Trends in 2019
With Google re-branding AdWords to Google Ads and Bing Ads introducing several improvements to the advertising platform, many changes came up in 2018.
Businesses using traditional PPC techniques and strategies should consider adding the latest ones to the arsenal for the best result.
Noted below are the latest trends to watch out:
- Mobile Shift:
Over the past couple of years, mobile searches have increased rapidly compared to computer searches.
The business should customize the mobile advertisement experience for a promising result.
Those ignoring mobile advertising and PPC are wasting their money and time to reach their target audience.
With PPC, you can assess the mobile traffic of keywords. Google AdWords also gives you a new feature that shows the performance of keywords by multiple devices.
With the given data, businesses can adjust the budget based on devices.
- Content for Audience, Not Keywords:
Since the time online advertising existed, keywords have dominated their presence.
When it comes to digital marketing and advertising, keywords are the fuel for search engines.
Marketers focused mainly on keywords instead of their potential customers.
However, the time has changed and the era of keywords is outdated. The ultimate replacement for keywords is to target the audience with unfailing strategies.
You can create a list of different types of audience and show personalized ads for a better experience.
- Diversify Advertisement Channels:
2019 would be the year of diversified and highly targeted user experience.
This is one massive opportunity for all e-commerce brands to boost brand loyalty as well as build stronger customer relationships.
To do this, it is important to choose the right platform.
Most businesses start with Google Ads, which includes online retailers. For instance, local catalogue ads are quite responsive and they provide an opportunity to display more products in a navigable layout.
However, with ecommerce PPC, you have a world of opportunities. Diversify your advertisement channels – choose from Bing, Amazon, Facebook, Pinterest, or Instagram and utilize their features.
- Prepare for Voice Search:
Voice search is now the new normal. Experts predict that by 2020 over 50% of all searches would be through voice. 2018 was the year of voice-based devices like Google Home, Alexa, and Siri.
Google also states that over 52% of people have voice-based speakers in their family room or living room, 25% have them in their bathrooms, and 22% use them in their kitchen too.
As voice search queries are quite different from regular searches, you must optimize voice search campaigns properly.
- AI to be a Key Player:
Automation has been a key area of advertising. It has helped Google place personalized ads depending on users’ online activities, likes, and dislikes, preferences, etc.
However, 2019 is likely to experience a new shift, which includes pay per click for ecommerce.
With the help of automated tools, it would be possible for businesses to create PPC campaigns.
One of the most relevant examples is Google’s automated bidding. Automated bidding in ad campaigns would dominate the market instead of software and third-party tools.
Automation would also take care of repetitive tasks like tracking, bid management, reporting, etc.
Ecommerce PPC management is the soul of any online business and marketing strategy.
Even though strategies are ever changing, the changing trends are most effective. It also depends on business goals and requirements.
Hence, it is essential to test the change in marketing techniques to find the best.