How to Plan the Right Marketing Budget Allocation Strategies

Are you planning your Google advertising costs for 2018/19? Well, this is certainly a bit late to plan your budget, but it’s never too late to start marketing for your brand.

And to help you with planning the budget for marketing, we’ve put together some best strategies to allocate your limited marketing budget for effective Google adwords online advertising results.

The great thing is that it’s always possible to launch an effective marketing plan from the google ad experts even when constrained by the purse strings.

Before You Start!

Before you jump into your decision of marketing budget allocation, it is important to be armed with all relevant data and information regarding your target audience.

In absence of the relevant data, use test channels to see which combinations are the most effective for marketing.

The more limited budget you have, the more it is important to consider the best strategies for better results through google adword agency.

(A) Branding

Graphic Design can do wonders to transform a boring brand into something refreshed and captivating with engaging images, catchy taglines.

Although branding is a part of digital marketing strategies such as the website integration, content marketing, social media marketing, and Search Engine Optimization, but it all starts in the design studio.

The professional designers research, PPC consultant and draft branding to promote company’s message among the target audience.

If your brand needs a complete logo and brand overhaul, tradeshow booth design, etc.,

the budget should be catered towards branded design elements and their integration along with hiring the best PPC consultants as well.

(B) Organic Searches

This is often referred as free traffic, but it’s actually not totally free.

Your website is ranked on the top of search results because you’ve spent a good time and effort on Search Engine Optimization (SEO).

Only with great efforts, it is possible to be on the top of search results so people can find you.

So, expect great returns from organic traffic, but it is also important to be patient and wait for the results Google adwords service provider offers. SEO takes time to deliver what you are expecting from it.

When you are on a limited budget, it is important to conduct thorough keyword research and create content that includes relevant keywords that people would search on search engines using Google adwords online.

(C) Social Media Marketing

In the present era, the power of social media platforms must not be underestimated.

Millions of people are interacting with each other, reading stories on social media, sharing posts, and doing a lot more.

The businesses aimed to improve brand recognition, must shift their marketing budget to social media engagement and management other than hiring Google adwords marketing company.

With more social media platforms launching SSPC, it is worth considering part for your marketing plan.

Your online profile is sure to be flourished if allocate the rest of your budget towards content development for these platforms.

(D) Content Marketing

Web content is the core of all types of marketing strategies. Whether it’s SEO, PPC, SMO or SMM, content has to be there to create user engagement.

In other words, content backs the entire digital marketing and the messaging that your branding portrays.

Also, content goes a step further to drive actions, provide context and present valuable information to the target audience to help your business rank well in the search engines as well as in white label google ads.

(E) Email Marketing

If you have a great number of visitors and email contacts, use them well to promote your brand.

Email marketing is fairly the cheapest way available to communicate with your target audience and more people believe in the emails rather than paid ads.

And it’s possible to launch an effective email marketing campaign with easily-editable templates available online.

Not just the email marketing is helpful to attract new customers, but also a great way to remind clients of your brand’s proposition.

If you run an online shopping website, the options are even better such as cart abandonment reminders, incentives to existing customers, offers promotions, etc.

(F) Paid Ads

Google adwords marketing services or paid searches hold a great potential from re-marketing and shopping campaigns to text ads on search engines.

And the budget allocation options are quite impressive for adwords optimization. It comes in the budget of even the small businesses.

However, since this is going to be a paid campaign, it is important to know about a few basics of bidding on the best keywords.

It is worth knowing the best bidding strategies to make sure target audience will come on board through the ads.

(G) Wrap It Up!

Hope this article gave you a clear view about the best PPC campaign management company you should follow for your 2018/19 marketing spend.

With so many options available for marketing your brand online, it can be hard to identify which one you should focus on and participate in.

It is worth spending time on identifying the best and most effective marketing strategies by knowing your target audience and what exactly you want them to do.


Tested & Proven Tips To Save Your Business Money on PPC

Pay Per Click management software are usually tagged as costly marketing methods.

This is the prime reasons many are not using PPC online advertising their brand.

However, a little we know about the PPC ad copy is that it can be a cost-effective method if used smartly.

Using the top money-saving tips will not only save your funds, but also give you a better understanding of the whole PPC Ad management.

Let’s Explore Best Money-saving Tips for PPC:

1. Choice of Keywords

For a result-oriented PPC service provider, it is important to first understand the actual difference between the broad match modifier, broad match, exact match, and phrase match keywords.

The better understanding of these allows you to run Ads on google that is well-designed and structured.

(A) Broad Match Keywords – Useful for SEO Adwords even in scenarios where user’s misspell the keyword, or just conduct a related search.

(B) Phrase Match or Exact Match Keywords– It’s best to use phrase match, exact match keywords for the industries that encourage a large search volumes.

The same applies when your ads are designed to address the large audiences.

Also, create a list of negative keywords that you are sure won’t convert into sales.

The terms like free, how to, cheap, or any other term may be listed in the sheet.

2. Quality over Quantity

When biding over your best Adwords Google keyword, it is better to prefer quality over the quantity.

You can save some instant cash by implementing the following tricks on the best Adwords ads while ensuring to improve traffic quality to your site.

(A) Navigate keyword is helpful in preventing ads from being triggered by a certain word or phrase.

(B) Ad schedule allows you to display your ad on certain days and time when you’re there to handle customer inquiries.

(C) Google ad PPC with higher quality scores lead to lower costs and better ad positions

(D) Launch multiple sets of advertising copy to check which copy performs the best.

3. Call tracking

If you are thinking that opting for call tracking solution is an additional cost, you may be wrong.

In fact, it can be a money-saver as a good call tracking software can provide a dashboard with an overview of constructive data and all the relevant information you may want to use for effective google Adword PPC campaign.

Call tracking solutions offer a great scope for the Google Adword consultant to review and reconstruct the ads easily.

4. Review PPC Performance

As a Google Adwords management company, your job doesn’t end when your ad is public, but it is just the beginning.

It is suggested to review your Google adwords process time to time.

Based on the performance and flow of visitors, you can implement required changes for better results.

You can check the best times when incoming traffic is high and low.

Make sure to spend more on Google certified adwords professional during the peak hours to boost the performance of your online marketing PPC  campaign.

Use the follow tricks to maximize PPC campaign results:

(A) Adjust bids for better results using location data along with peaks data.

(B) Review PPC ads’ performance for Google ads business and setting bid adjustments.

AdWord’s geolocation setting I simply amazing that lets you to display the ads to certain regions.

It is also among the most overlooked features in Google Adcenter. However, the problem is that most advertisers either improperly set geolocation parameters or fail to apply it.

Analyze your ad’s performance and set geological setting to the optimal hours of operation.

5. Concentrate on Mobile Traffic

With the balance of search volume tipping towards mobile from desktop, your whole focus should be on the mobile traffic.

Make sure to set your device targeting setting as more and more people are searching for products online through mobile devices.

Even the searches that convert from desktop are likely to have begun through mobile devices.

Additionally, creating a mobile-friendly website saves a lot of your users’ time, resulting a better way to convert.

Focus on creating dedicated ads for mobiles and you will see an increase in click-through rates.

6. Bottom Line

The best way to save money on Google advertising online is by not spending on ineffective paid ads.

This can be done by eliminating low-quality keywords, analyzing quality scores, serving your ads at optimal times, and by testing your ad copy for better performance.