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Google Adwords

6 Latest Google Ads (AdWords) Updates for You

Google has an extremely customer-centric business model that allows it to push updates for its customers more frequently.

Google pushes these updates across all its tools and adds a host of new features to its list regularly.

Lately, Google has made multiple changes in its Google Ads platform. These frequent updates help Google Ads convert 50% better than organic traffic.

 Here are the top 6 changes that we have seen in the Ads platform in the last few months.

  1. Google AdWords is Now Known as Google Ads

Google AdWords has now got a new name. It is no longer known as Google AdWords. Instead, Google has renamed it to Google Ads.

This subtle change is a hint towards the fact that Google Ads is a much more powerful and versatile tool than ever before.

It has extensive support for more than just the AdWords platform.

With the other updates on this list, you will find that the integration of multiple vital tools has enabled the average consumer to use multiple Google products seamlessly on a single platform.

This seamless integration will help the users make use of multiple tools in a much more productive fashion.

  1. A Tonne of New Features in the AdWords Editor

The AdWords Editor tool is undoubtedly one of the primary tools for all the marketers in the industry.

It is a free tool that allows marketers to manage multiple AdWords accounts in a seamless fashion.

Now, you can make changes to your AdWords accounts without using a browser. You can essentially make the changes in an offline mode.

Google will automatically sync the changes through the application once your device restores the connection with the internet.

This tool also supports bulk editing now. Therefore, you can easily make changes to multiple accounts with a single click.

Want a specific tool/feature on all your AdWords accounts? Now, you can make the necessary changes within minutes.

  1. Recommended Columns are Now a Part of Google Ads

Google feels like an extremely intuitive and easy-to-use tool because of its predictive analytics.

The efficient use of data allows the search engine to recommend the most appropriate topics to its audience.

Now, one of the favorite features of the audience “People Also Look For” is available on paid search results.

Statistics show that 90% of the internet users still see Google display ads in their search results.

This new feature will help the marketer expand his/her reach on the platform since his posts will appear on other searches as well.

The only pre-requisite to use this feature to its full extent is that you need to develop extremely high-quality content.

When you develop truly useful content for your audience, it will appear on people’s recommended feed more often.

  1. Google Sheets Can Now be Used as an Add-On

Report formation is a key part of a marketer’s job. The right reports can help an individual track his/her progress with a campaign.

They can also help the marketer make the necessary changes in the campaign according to the data.

By analyzing the data collected on the sheet, an individual can easily optimize the campaign to perform better.

The sheets can help you track the data pertaining to the ROI, conversions, traffic, etc.

You can integrate both Google Docs as well as Google Sheets with the new and improved Google Ads to generate useful reports within minutes.

  1. Google Keep is Now Integrated to Ads

The Google Notes app, also known as Google Keep can now be integrated into the Ads platform too.

This application can help a marketer make relevant notes about a marketing and sales campaign to keep a track on its progress.

The Google Keep application is accessible through multiple devices. You can download it on your phone, tablet, laptop, etc.

to keep a track of all your notes wherever you go. You can tag notes to various sections of a graph or a report to help it make more sense.

These notes will help multiple users pass useful chits of information to each other in a seamless fashion.

  1. Google Ads Now Supports Responsive Search Ads

Lastly, the biggest update on the Google Ads platform is its responsive search ads.

Google uses its proprietary machine learning algorithms to track the user’s search queries and present more relevant content to him/her in an effective manner.

The developers believe that this new update can increase the click-through rate of the campaigns by up to 15%.

Understanding the technical nuances of these updates will help you make the most of them.

On average, businesses get about a 200% return on investment from Google Ads.  Therefore, you can leverage the expertise of a professional web developer to utilize the new features to their full potential.

Categories
Google Adwords

Google Keyword Planner Guide 2019: Tips, Hacks and Strategies

Google serves over half the world’s population. It serves 4.5 billion users across the globe.

Therefore, it provides an excellent reach to the marketers. The right Google Keyword Planner strategies can help you lead the search rankings on the search engine.

This is the perfect time for marketers to start investing their time and energy into developing a solid game plan for the masses.

A solid blueprint will help the top marketers streamline their marketing strategies and drive results within the first two quarters of the year.

Tips for Using the Google Keyword Planner

  • Scan Your Competitors Website

Your direct competitors may come up with brilliant content marketing strategies in their business model.

They might consistently beat you in terms of the organic reach. You should leverage this threat to your business as an opportunity to learn something new.

Several tools help you analyse the different aspects of the website in terms of content marketing.

When you scan your competitors’ websites, you will get at least a couple of great ideas for your content marketing strategy.

  • Focus on Keywords with Brand Names

You can leverage the marketing efforts of the biggest brands on the planet by simply using their names in conjunction with your keywords.

The keywords that have a brand name attached to them usually attract more attention.

Using the biggest brand names judiciously can give you the necessary boost especially when you are in the early stages of starting your business.

Moreover, Google authorities have emphasized on the use of high-quality content for better results.

You do not need to sell the branded products to use the name of the brand in your keywords.

Instead, smart content developers can use the names of the biggest brands in your content in a natural and intuitive manner without directly promoting the brand.

Google Keyword Planner Hacks

The following hacks will help you save time as well as money on the Google Keywords Planner tool.

  • Download Extensions to Find the Most Relevant Keywords on Different Websites

Keywords Everywhere is one of the best tools on the internet today that can help you find the most relevant keywords for your business vertical.

It can help you assess different websites, blogs, as well as, articles to find the density as well as the quality of keywords used in it.

You can download this tool as an add-on functionality to your existing browser.

You can also connect this add-on directly to the Google Keywords Planner to get valuable insights into the performance of particular keywords from a source.

  • Use Filters Judiciously on the Tool

You can customize the search features of the Google Keyword Planner to find the most relevant keywords for your business model.

Customization will help you drill down on a small set of powerful keywords at a low cost.

Use of the filters will also help you differentiate the keywords based on the geography, budget, as well as exclusions.

Use the exclude feature on the tool to eliminate the garbage and non-performing keywords from the search results within minutes.

Top Google Keyword Planner Strategies

  • Use the Keyword Ideas Section to Its Full Potential

Google Keyword Planner can help you search for original keywords and make recommendations based on your recent search too.

The ‘Keyword Ideas’ section on the tool produces the keywords that are extremely relevant to your business model.

You can use this section to search for and find out the keywords that have the potential to bring you more business in no time.

  • Generate and Use Long-Tail Keywords in Your Content

Several statistics show that the use and importance of the long-tail keywords are consistently increasing on all the different search engines.

The use of the relevant long-tail keywords in your content is a must for all the blog and website owners.

Long-tail keywords may look stuffed into the content if they are not used carefully.

Therefore, you need to pull a list out of the tool before developing the content and then curate content around these keywords.

The topic selection for these keywords plays a major role in the success of your content marketing campaign.

  • Post Informative Content

Several bloggers make the mistake of posting purely promotional content on their website.

Such promotional content works great, but only up to a certain extent. After a while, you need to focus on developing and posting informative content regularly.

The informative content will help you acquire new customers as well as retain the existing ones for a longer period.

Google Keyword Planner can help you grow your business with the right content marketing strategies.

Over 1 billion people use Google’s products. The Google Keyword Planner is one of the most versatile and functional tools for marketers today! If you are not sure how to use this tool correctly, consult a professional digital or content marketing agency to get the necessary help.

Categories
Google Adwords

Effective Facebook & Twitter Advertising Strategies for 2019

These days, people are using Facebook and Twitter for many more activities than simply connecting and chatting with each other online.

These two platforms have become powerful marketing tools where businesses are being promoted and showcased.

Irrespective of the size of your business, these two social media platforms can be used to engage targeted customers in an easy and effective manner. Facebook alone has an estimated 1.4 billion users per month.

People are taking full advantage of these ideal channels. They are not only boosting their sales but also generating leads through Facebook and Twitter.

The industry in which you are offering the products does not actually matter.

All you need is a proper advertising strategy to take your business to the next level. 30% of marketers believe that Facebook provides the maximum digital ad return on investment.

Taking Full Advantage Of Easy Advertising

It is quite easy to capture the attention of the buyers when they are actually willing to buy the product.

Creating an impactful Facebook and Twitter advertising strategy can effectively bring your product, service or brand to the notice of the targeted customers.

Twitter has witnessed a 50% increase in ad engagements October 2017 and October 2018.

How Twitter and Facebook Advertising Will Boost Your Business In 2019?

Using social media platforms like Facebook and Twitter has been extremely beneficial for many organizations and brands.

They have experienced the following benefits:

  • A Significant Rise in The Sales Quality:

It is the targeting of right customers that improves the sales quality of a particular brand.

When you have a properly designed Twitter and Facebook advertising strategy, it is much easier to reach prospective customers.

It is very important to have a clear idea about the way you want to advertise your products or services in order to enhance your reach through social media platforms.

  • Experiencing Remarkable Growth:

There are several factors that contribute to a successful ad campaign. It is important to enhance acquisition, keep an eye on the budget and decrease churn.

Social media platforms like Twitter and Facebook can easily help you to monitor all such areas. With the right kind of ads, you can easily increase social selling to meet your desired goals.

  • Easy Recruiting:

Despite the challenges that people face in social recruiting, it is still a popular trend.

With a better chance of high social reach, it becomes easier to hire top talent in a fast manner.

These platforms offer enhanced visibility that contributes to your recruiting efforts. A proper ad campaign increases your chances of hiring quality employees.

  • Understanding the Industry Better:

In order to gain an extra edge over your competitors, you can rely on social media marketing tools.

It is a smart move to keep a constant eye on the social conversations that are related to your industry or your competitors.

You can gain a lot of knowledge by tracking and listening to what is going on in the market.

Maintaining A Strong Online Presence:

Facebook and Twitter can turn out to be very effective sources in enhancing awareness, embracing better customers, and offering proper information.

More than 90% of social media marketers are utilizing Facebook for advertisement purposes.

An Impactful Facebook and Twitter Advertising Strategy For 2019

You need to keep in mind some important factors while designing an advertising strategy that can actually work for your brand or business.

  • Determine A Proper Goal:

You should be clear about the expectation that you have from your ad. Most people want their advertisements to fetch conversions as well as clicks.

  • Targeting The Right Audience:

Selecting the right target is possible by the means of analytics. You can choose from different targeting options in order to broaden or narrow down your target audience.

More than 300 million people use Twitter every month.

  • Finalizing The Budget:

This is one of the most important factors to keep in mind. Once you are ready with the ad, the next step is to determine the budget.

The duration for which your ad will be posted depends on the money you plan to invest.

People usually set a small budget and prefer to opt for a week-long timeframe.

  • Careful Creation of The Ad:

It is a good idea to take inspiration from Facebook posts and Tweets that have attracted a lot of engagement in the past.

This will help you in crafting an advertising strategy that is more likely to succeed.

  • Making It Viral:

The last step is to run your ad. Once you are done with the imagery and have finalized the text, it is time to make it viral.

With all the information stated above, it is now quite easy for you to utilize the power of Facebook and Twitter for the betterment of your business.

Categories
Google Adwords

All You Need To Know About Google Adwords

Google AdWords is an online advertising service. It is one of the main sources of revenue for Google.

Here, advertisers have to pay to display some advertisements to the online users.

You can choose to display video content, product listings, brief advertisements, service offerings etc. This article discusses all you need to know about Google AdWords marketing.

Google AdWords is one of the most useful methods to bring traffic to your site. Google AdWords partly works on cookies and partly on the keywords that the advertisers determine.

It places advertising copy on different relevant pages. You can ask the best Google Adwords expert to assist you to pay when the web users click on the advertising copy. Partner websites also receive a part of income.

You can distribute your advertisements locally, nationally, or internationally through this Google AdWords program. Text advertisements are short.

They consist of two headlines with 30 characters each. The description can be a maximum of 80 characters.

And the display URL can be a maximum of 40 characters. These are known as expanded text ads of AdWords.

Your advertisement is eligible to enter into the Google auction when you bid on keywords relevant to web users’ search query.

Your bid and the quality score would determine whether your advertisement can be displayed on the search engine result page.

1) Bidding

AdWords follow the policy of pay per click pricing (PPC) model. An alternate bidding strategy can also be used which is known as Cost per Acquisition (CPA).

Although, this is not a true CPA pricing model. You have to pay Google AdWords every time a web user clicks your advertisement.

The price you pay for each click is known as pay per click (PPC) or cost of PPC.

Advertisers bid on certain keywords or phrases in hope that their advertisement would appear in the result page when a user searches for a similar product.

Your ultimate motive is to get a maximum number of clicks within your budget.

Either you can choose a maximum bidding amount or you can choose the automatic option.

In the automatic option, Google chooses the bidding amount for you which can bring you the maximum number of clicks.

Another option is the cost per impression (CPM). Here, you need to pay the search engine for every 1000 times your advertisement appears on the search engine result page. This does not require the click of the user.

2) Quality Score

Google also looks at the quality score of your advertisement before placing it on the result page.

It looks at the number of clicks your advertisement has received previously. It would be better if your quality score is higher.

Your Google advertisement can appear above your rival bidder who has a higher bid than you if your quality score is better.

Google is the most used search engine on the internet. So in order to benefit from it, you have to use it wisely.

Google AdWords marketing make your marketing task easier. It brings a huge traffic through the use of proper keywords. Google AdWords bring you assured traffic provided you use proper keywords.

 

Categories
Google Adwords

Google Ads Launching Ad Strength Indicator & Reporting

Google had released the responsive ad option earlier in this year and that provided new ways for the businesses to avail various ad options that run across different platforms.

The feature is nothing short of amazing but there was one major problem faced by the businesses:

the lack of reporting which made it hard to come up with efficient plans for the marketing campaigns.

Ad Strength Indicator

To assist user in making better use of the ads, Google has come up with reporting features lately, along with the feature of ad strength metrics.

The new reporting and ad strength features can aid the businesses in taking advantage of the Responsive ads to add more fuel to a Adwords marketing campaign.

Knowing the Basics of Google Responsive Ads

The AdWords resources of Google allow two important types of adverts: the display network and the search network.

The focus of the search network remains on the text adverts in the results of the search engines and for display network, the focus is on the banner adverts that come across different sites in advertisement networks of Google.

The responsive ads are the latest add-on to the display network of Google which earlier relied on options like text ads.

In the past Adwords campaigns, Google offered a rich text advert through getting the image from a client’s site.

However, such images did not always make an effective or accurate advert.

Responsive Ads now let the businesses deal with this problem by supplying available logos, images, and text to make a highly personalized and efficient branding involvement.

The ads that you get now also have more space for content which is one of the many things that is the digital marketers love about this tool from Google.

To make the responsive ad, you can include logo choices, images, company name, description, and headline.

Then, Google takes the options and shows the right combinations that will fit a website and the device on which it is displayed.

The multiple options ensure that one responsive ad has farther reach and an attractive display than the earlier text advertisement options.

Ad Strength Indicator

The Latest Features of Google’s Responsive Ad

In spite of having huge potential for creating powerful ad campaigns, the responsive ads continue to be in the beta form.

This means that it still lacks some of the features that Google wants and the businesses need.

One issue that many have stated is the absence of ways of determining the success of a PPC advertisement campaign and its relevant combinations- a vital piece of information for a business optimizing the advertising campaigns.

Ad Strength Indicator

Ad Strength Indicator

One of the most talked about latest feature of the responsive ads is ad strength metrics.

As the new advert format, knowing the strength of the ads that you build before launching them is a crucial indication of the chances of being successful.

The new feature of ad strength metric offers you a visual depiction of how well your ad follow the recommended practices of Google. Some of the elements that have been brought to light are:

  • Number and variety of the headlines
  • Innovation of the description

The ad strength does not necessarily focus on the small changes like variations in the words and instead puts the focus on providing feedback on the significant changes in the descriptions and headlines to make sure it reaches the target audience in a much more effective manner.

The indicators makes a total score of ad settings with the range going between ‘excellent’ and ‘poor’ to provide businesses with an idea about the potency of those ads that are put up.

Additionally, you also get functional feedback from the metric saying things like ‘make the headlines unique.’

It also offers the option of viewing ideas and thus, assists the ad developers even with not much of an experience to begin making the necessary changes to improve the ad.

There is also the feature of pop-up notes for the best practices to assist the marketers incorporate important facts while building the ads.

For instance, one note you will see is to ensure that search groups have at least three ads along with using the optimized as rotation settings.

The Ad strength metric should come as a column in the Google Ads and as one of the features in the creation view of the responsive ads.

However, the changes are yet to roll out and according to Google, you will have to wait till September to see these changes.

Ads Reporting In Responsive Search

Ad Strength Indicator

One of the important features of the responsive ads creation is that it lets you make a combination out of all the display choices to assist the businesses in making the highly efficient Google marketing campaigns.

However, the lack of any reports or data analysis on the ads makes it difficult to calculate exactly how well your efforts are bearing fruit.

The reporting feature of Google Ads is aimed at dealing with and solving this issue.

Ad Strength Indicator

When you are filtering the type of ads in the Extensions menu, it is now enabled to show you the statistics for varied aspects of ads, like description lines and headlines.

While the data sets like these let you get significant insights, one of the best features undoubtedly is that of getting the statistics for the varied element combinations available.

Think of a situation where you are stuck with a headline that does not seem effective enough.

Fret not, as even descriptions or headline wrongly put can become successful when you pair it up with the right logo or image.

The responsive ad feature has data that shows you the combination of all the elements that are the most efficient over a certain period of time, and those combinations that just do not work.

Keeping this in mind, the businesses can select which of the combinations to use and the ones that must be kept out of equation.

There is no reason to think that the traditional a/b testing is dead. But for many marketers, the reporting features provide an alternative to the usual a/b testing processes.

While getting more in-depth control over the combinations of advertising elements that do not work well with the optimization choices of the responsive ads,

it is still a good way for the businesses to start off with a stable baseline for the Pay per Click ad campaigns and begin to pull in greater amount of data, specifically Google goes on for updating and developing beta files into a full on marketing features.

However, having said all that, it will need more improvements to completely replace those a/b testing methods and there is still time for that.

Preview of the Ad Combinations

One more of the recent additions to the responsive ad building is the feature known as preview.

Preview lets the marketers to view what the combination of images, logos, taglines, and headlines as put up by him will look like.

Viewing the different stages can let you adjust any element of the adverts if that does not display too well with combinations like wrong text and image combinations.

To be honest, the reporting features does need some improvements but hopefully the improvements will come with time after all the features are completely unveiled to the advertisers of the world.

Till that time, at least you can use the ad strength indicator to make sure that the ads work as hard as possible.

Speaking theoretically, if the description lines and headlines are innovative, it leads to an improvement in your relevance and that improves the Click through Rate, which in turn affects the performance, quality score, cost per click, and so on.

The Option of Rotating Ads Indefinitely

If you get an improvement in the reporting features, chances are that you could see the end of the option of rotating ads indefinitely.

The marketers like to stay in control over ad tests and that is the sole reason for the option of rotation to exist.

It seemed fair to split up the test ad copy because Google will keep on placing ads from the group all through the day.

The advent of responsive ads is like staying midway between having control but not enough of it.

The lack of transparency in machine learning and automation in something that brings Responsive ads under scrutiny of the advertisers.

The advertisers and their need to have more control would not want the feature of not optimizing to be removed from the settings.

As more and more Responsive ad features are rolled out by Google, businesses get more tools to use and create effective Google ad campaigns.

The varied options provided in adverts are expected to powerful elements in Pay per Click campaigns and effective marketing as now the marketers have more than one way of analyzing and developing the ad experiences.

Categories
Google Adwords

Google Lets Advertisers Copy Column Preferences to the New Google Ads

Google is undoubtedly one of the most powerful companies on the planet. It has a suite of tools and applications that make the overall browsing experience simpler and easier for us. Most of Google’s revenue comes from its ad platform known as the Google Ads. In 2017 alone, Google made 109.7 Billion USD out of which 95.4 Billion USD directly came from advertising revenue.

Google's Revenue Graph

There are plenty of reasons why advertisers invest so heavily in the Google Ads platform. Here are 5 solid reasons from that list.

  1. Excellent Reach – Google Ads platform allows you to reach millions of people at the same time.
  2. Powerful Analytics – The Google Ads platform is backed up by the Google Analytics aka, Google Trends platform to give you excellent insights into the marketing campaigns.
  3. Competitive Research – The Google Webmaster tools can help you track the progress of your competition and analyse their growth factors seamlessly.
  4. Support Community – Google provides round-the-clock support with its active communities and forums.
  5. Remarketing – Google has the special vantage point in the data analytics industry that you can leverage to identify and target the purchase-intent of your prospects.

Google also has an active developer community that listens to the needs of its customers and audience to capture their interest. This developer community is known for bringing multiple customer-centric updates and features for its audience.

One of the most recent updates on the Google Ads platform allows users to now copy column preferences easily. Let’s understand how this affects the digital marketing for your business.

How Does This Feature Help Me?

This feature allows the Google Ads users to copy column preferences from one Google Ads experience to another in a seamless fashion. Before this update, copying the columns repetitive, manual and completely mundane task. Here’s how this feature helps you in your day to day marketing activities.

  1. Accurate Copying

The manual and repetitive task of copying columns from one ad experience to the other created multiple loopholes in the procedure naturally. As humans, we tend to make more mistakes in doing a mundane task over an extended period. On the other hand, a machine/computer can effectively repeat the same process, again and again, a million times without producing a single error. This study suggests how over 48.8% of the errors in the tasks carried out by humans occur only due to stress, repetition and fatigue. At an organizational level, you cannot afford to have even a single minor mistake. A mistake in calculating a single critical value, it can easily throw off the overall calculation by a huge amount at an enterprise-level.

Copying columns from one account to the other becomes extremely simple with this update. Users need to perform only a few clicks to complete the entire process. Even the overall order and look of the columns can be maintained easily across different Google Ad accounts with this feature.

  1. Saves Time

Copying columns between two accounts is relatively simple. The complexity comes into the picture when you are dealing with more than two Google Ad accounts at the same time. This happens usually at an enterprise-level. Larger organizations usually have an entire team of digital marketers instead of a handful of people. Depending on the type of business and the overall number of people in the organization, the number of marketers can go from 10 to more than 10,000 at a global level. These digital marketers have individual KPIs and goals to achieve every quarter.

With this new feature, you can easily copy the columns into a new account with the click of a single button. This helps the organization streamline the overall marketing efforts by a huge extent. It also ensures that the whole digital marketing team has access to fresh data directly from the latest campaign. Copying the columns across thousands of different accounts with a single click saves a lot of time. With this feature, the digital marketing team can on-board a new employee within a couple of days instead of weeks/months.

  1. Copying Statistics Tables

This feature is not limited to copying the overall look and feel of the columns. Instead, it extends out to the statistics tables as well. You can copy your personalized preferences across multiple accounts easily along with the statistics tables of the main account. This practice ensures that there is a single source of truth for the entire digital marketing team. Having access to the same type of data streamlines the overall SEM efforts of the team by a huge extent.

Google Adwords Campaign

Once the baseline is copied from one account to the next, the user has the chance to personalize the columns according to his/her needs. This practice makes room for the flexibility of operation on a single Google Ads Experience platform.

  1. Digital Copies for Backup

As a part of best practices, marketers often leave one account untouched for measurement and blueprinting purposes. They can easily create a backup of a fresh account with this untouched account for a new employee. This feature can leverage the availability of an untouched account in an extremely efficient way. Google now allows you to copy columns, tables for statistics as well as preferences all with a single click.

Once you have given the access to the new duplicate account to the new hire, he/she can customize it at a later stage. The customization helps the digital marketer focus on the most critical aspects of his/her job while avoiding all the other distractions. Also, creating a digital backup of an original account is always a wise idea for disaster recovery. Studies show that over 60% of companies that lose their data shut down within the next 6 months. So, if you want your marketing department to grow sustainably for the foreseeable future, make sure that you create a digital backup of the original account.

  1. Selective Copying

This feature is not limited to copying the column preferences as it is. Instead, you have the freedom to copy only a certain number of columns in the initial stages. This gives you a complete control of the amount of data that you wish to share with the new hire. Selective copying is much like RBAC (Role-Based Access). You don’t need to reveal all the critical information about the campaign to a person within the organization, instead, you can reveal only a small portion of data that will help him/her do the job effectively.

You can always copy more columns at a later stage if needed.

Now that we know the benefits of this new feature on Google Ads, let us quickly discuss how to implement it.

How to Copy Column Preferences to A New Google Ads Account?

The overall process is very simple and takes only a few clicks. We can break down this process into 5 quick steps.

  1. Login to Your Original Google Ads Account

You need the administrator access to the original Google Ads account to carry out this procedure. Google has incorporated extremely high levels of security within all its applications now. You may need to access the original account with a two-factor authentication when you are logging in after a while.

Google Ads account

  1. Link The Original Google Ads Account with the New Account

To copy all the statistics tables and column preferences you need to ensure that you have the new accounts linked to the original account. You can easily link a new account to a manager account using this simple procedure given on the Google help forum. Ideally, you should link a new account to the original one as soon as you create it.

  1. Navigate to Columns Preferences

Once you have linked the necessary accounts you need to navigate to the right tab in the manager account. To do so, access the navigation menu located on the right side of the screen. Click on Tools > Preferences > Columns performance. Once you do so, you will be taken to a new page where you can manage all the existing columns on that account. This page will also have a small button at the bottom that says ‘Copy Columns.’

  1. Copy the Columns

Click on the ‘Copy Columns’ button and you will see that the copying process starts across all the accounts linked to the manager account. Your existing column preferences on the individual accounts won’t be affected. Only the new columns that you might have set in the manager account will be copied on to the linked accounts.

Columns Preference

  1. Wait

Once you have completed this process. You need to wait for up to 24 hours to see the results across all the linked accounts. If you have linked only 1-2 accounts, the process might be completed within a few minutes. However, with more number of accounts, it may take up to a full day.

Google has truly changed everything about how we access the internet today. It is hard to imagine a world where Google did not exist. Keep an eye out on the new updates by Google so that you can leverage the best features to expedite your success on the internet.