Digital marketing banks heavily on the strategic positioning of the brand for visibility. Display advertising services improve your chances of reaching your target audience in a crowd of 1.94 billion portals fighting for your attention. Hence, it is cutthroat competition.
For businesses, each year is different. While it is a good start for some, others witness downward trends in revenue. To help you reach new heights and ensure your business skyrockets, here’s a review of the top display advertising services in this industry.
This comprehensive list and proven optimization techniques, make 2921 more lucrative.
#1: Google AdSense
Undoubtedly the largest display advertising services worldwide, Google AdSense has more than 2 million advertisers and several billion customers. By far, it is the most effective tool to drive traffic to your websites.
Considering that Google AdSense is a distinguished ad network globally, it holds advertisers to certain strict standards and quality.
Although such strict standards seem unreasonable, they are established to make sure only serious and dedicated advertisers collaborate.
Most importantly, Google does not deal only with websites – Google serves Google ads to applications (apps) and mobile-based programs to help your business reach its biggest audience.
To kick start Google advertising using AdSense, visit the Google AdSense website and follow instructions. You can create lucrative and quality ads to attract users to your website.
However, those ads must follow standard practices together with the best practices of Google AdSense. When businesses adhere to both standards, it is possible to create incredible ads to entice customers to the site.
Facebook has over 1 billion active users worldwide and several million advertisers. Facebook also boasts a challenging display network called Audience Network.
The network of Facebook maintains high standards concerning the legitimacy of the company and quality. They do not consider explicit or adult content. They only help the big brands to achieve desired results.
Facebook serves ads through its wide network of applications as well as some non-website media. Facebook has an extensive user have, which makes it is one of the best ways to reach your potential customers.
In addition, if your business ads are already on Facebook, you can modify sizes and ensure they fit the specifications of that particular ad medium.
Facebook digital advertising services are straightforward, intuitive, and easy to use for novice advertisers too.
Apple Advertising, as the name suggests, comes from the house of Apple. It is the foremost mobile display advertiser.
This, of course, is because Apple has control of the biggest app store in the world. As a result, they can create apps to make it easier for developers to make money with ads.
It has a simple system that allows developers to earn money, and reach new targeted customers consistently. This includes customers who have never heard of the business website.
Besides, Apple Advertising also has its intuitive bidding as well as a targeting system to allow advertisers to choose how their ads should appear.
Apple maintains a controlled advertising system, which displays ads exclusively in mobiles.
mMedia is a rich display network for startups and new businesses in advertising.
Since there is no minimum amount of investment specified for advertisers, you can start with as much as $20. Although such a small investment may not fetch expected results, you can begin.
Here, it also indicated that the actual amount of investment would be the same, or almost similar, to what other companies in the same industry are investing in for their ads.
#5: Yahoo! Network
Yahoo! Is no longer a popular search engine. However, it has a robust network of displays reaching millions of potential users month on month.
It has an interesting targeting system to gauge potential customers using the bank data that targets age and demography, among several other factors.
Although it is not a giant search engine like Google, it remains an affordable as well as viable option to reach new prospective customers.
Adknowledge is not as huge as other networks, however, it is an excellent way of reaching out to more and more customers.
The USP of Adknowledge is its versatility. It allows businesses to advertise on various video sites, mobile apps, and social networks.
They have a proprietary system to gauge customer interest. As a result, you can easily and quickly target your users in the demographic.
Epom is a relatively new digital advertising service that offers a free trial. It allows users to try their services before investing.
Although the free trial does not sound like a big deal, it is a massive perk for companies that haven’t ventured into display advertising and startups.
Epom is that practice ground, which leading businesses do not get. You can check if this medium of advertising is meant for you, while you plan to use some other network.
Besides, Epom has certain merits. It is one of the most versatile networks offering display and video, as well as mobile app advertisements. It also partners with various other networks to offer different options for reaching customers.
Most importantly, it is an affordable advertisement medium.
So, if you want to start display promotion, but you are unsure how to begin – Epom is your solution.
With more than 5,000 display advertising services and platforms at your disposal, it could be intimidating to choose an ad platform to meet the needs of your business and the campaigns you plan. Google Ads, Facebook Ads, Instagram Mobile Ads, Bing, and this endless list of platforms available, makes it challenging to choose a platform and focus on the advertising budget.
Our team at AdWords PPC Expert believes in displaying your brand at the opportune time and the best place to grab the attention of the targeted audience. To generate recognition, grow, and add more value to the brand, it is imperative to promote your brand and make it visible to a larger group of audience. Your potential customers may be hiding in one of these many groups. Displaying advertising services on these powerful and popular platforms like Google can build awareness and credibility for the brand quickly and efficiently.