When you use PPC for your business, You might use a Cost per click calculator. Its function is to determine the amount you need to spend on your ad campaign. In this article, we’ll talk about the benefits you can get from using CPC calculators. We’ll start off with PPC, How it works, and then will move to the benefits of using a CPC calculator.
If you have used Google search you might have seen some of the pay-per-click ads that generally appear over the organic search results. You may have also seen them on social media and some other platforms. So, let’s dive deep into the PPC. In this article, we’ll be talking about all the aspects of PPC and how it can affect your business.
First things first, let’s understand what actually is PPC? So, PPC refers to a digital marketing strategy with the help of which, you can place your ad on the Search engine results page, social media websites, and other websites. You will be paying each time some user clicks on your ad. There are various sorts of PPC advertisements, however quite possibly the most well-known sorts are the paid search ad. These promotions show up when individuals look for things on the internet using a web search engine like Google – particularly when they are performing commercial searches, implying that they’re searching for something to purchase. In this advertisement model, the advertiser pays for each click that he receives on the ad, Hence, it got its name as ‘ Pay per click.
How does this work? Well, this may sound simple but it is not. There are many underlying factors that determine the performance of PPC. The first thing we need to understand is how the position of the ads gets decided? There is a parameter called quality score, the placement of ads will directly be dependent on this factor. The better the quality score you have, The better position you get on the search results page (A better position means the top slots). Ad positions are also dependent upon what is known as the Ad Auction, a totally mechanized cycle that Google and other significant web engines use to decide the relevance and quality of notices that show up on their SERPs.
You know now a bit about PPC, let’s talk about the benefits you can get by using this. PPC can help you increase your brand awareness. PPC is perhaps the most economical digital advertising procedure out there considering the fact that it permits you to choose the maximum amount you’ll pay for your promotions. You can also control which type of audience should watch/click on your ad. You can do so by choosing the right platform to display your ad. You have a lot of options for this, many browsing pages offer this service, Some websites also offer this service.
Using this method, you can target your potential customers.
Till this time, You are aware of how PPC works and the ways it can help you. Now, we’ll talk about the benefits that CPC calculators bring.
Benefits of Using a CPC Calculator:
- You can see what you can achieve with your budget: With a CPC calculator, You can check the progress you can achieve with your budget. You can see the potential of your business using a CPC calculator. Generally, CPC calculators ask you to fill two of three fields that are asked. These are Cost, clicks, and CPC. You can check any of the mentioned fields by entering the rest two. Thus, It is a great way to see what you can do with your budget.
- You’ll see different scenarios: Using a PPC calculator allows you to have different viewpoints for your business. You can see a no. of outcomes that will depend on no. of clicks and the budget allocated for the campaign. You can then go for the outcome that suits you and start working on the campaign accordingly. You can check how your campaign gets affected by investing different amounts in the campaign. If you are not sure about the budget, It can help with that too. Although PPC campaigns can be managed under any budget, the success of your campaign will be affected by the amount of money you invested.
- You’ll create better campaigns: Before considering a PPC campaign, You should have the goal of the campaign in your mind in order to create engaging ads. A CPC calculator allows you to see the scope of all of your campaigns so that you can set your goal. You can add links and extensions accordingly to maximize the interaction on your ad. This calculator will also determine how many clicks you need to achieve to get a particular CPC So that you can reach there faster and efficiently. In short, It will help you launch a more effective campaign for your business.
- You’ll determine the right keywords for your campaign: Keyword selection is an important aspect of your PPC campaign. By using a CPC calculator, You can check CPC for a particular keyword and determine whether it will be a good fit or not. Keyword research tools will help you see the estimated CPC for that keyword. When you enter the CPC and no. of clicks into the calculator, You’ll get the amount you need to spend. It is a great way to check if you can use a keyword in your budget or not. When you have the right, keywords you can generate more conversions, and eventually, you will drive in better results.
Many companies are offering these services nowadays. You can take advantage of these services. This list did not cover all the benefits of the CPC calculator but these were some of the most significant benefits. When you use a CPC calculator with your campaign, you can help your business optimize your campaign to generate the best results.