Posted by Andrella | October 19, 2020
Techniques for attracting more customers with PPC

The world is changing, so are the ways to do the business. Everyone is taking their business online, and the opportunities to bring the sales are high. The reason being is the traffic, which is increasing at a face pace.

Not every company is jumping online, and the reason is the fear that they might not earn as much money as they are making at the shops. This misconception has a clear solution, and that is Pay per click.

No business becomes trendy in one day; instead, it takes weeks or even months to become famous. The traffic means the number of people reaching a particular website and becoming famous.

It would be best if you had a way out to divert that traffic to your business. It is the real game behind PPC, and if a small amount of money could buy some website’s efforts and time, there could be nothing better than that.

There are many strategies that PPC advertising companies are applying. A few of them are getting successful while others rely on the dull and old ways to attract customers; hence they do not earn profits.

According to a survey, 64.5% of people click on the google ad while shopping on some sites.

There are techniques to attract more customers towards the ad and make them click on the ad.

1. Play with the words

The entire game begins with specific and creative words and ends with the words. Several websites provide knowledge about the density of the work.

It means they confirm how often the words are being used and the success rate as per the previous ads that are run online.

Based upon these statistics, the PPC advertising companies  get a surety that they are entering the right keywords in their ad. In case your ad is not doing well, you can look at the previous ads of any brand that did great in the past.

The art of creating unique and successful ads could also be linked with the clubbing of the selected words from different successful ads of the past. Successful PPC campaigns do the same at times to get popularity.

2. Call and Email Extension

On the ecommerce platform, what attracts the most to the audience is the showcase of the trending brand. In the ads, the companies can attach the famous brand’s message, but this should be done by twisting the words.

It will attract the customers and will turn out to be the best ecommerce ads.

The call and email extension can get the email address of the customer or can take their number.

Once they click on either of them, then regular pitching for a long time can convince the customer for any business strategy.

3. Choose the target audience

Every business has some target audience, and to attract that traffic, the advertising companies need to find out those websites.

Once they get the traffic of those websites, then the possibility of click will increase rather than when there is mixed traffic.

Once the audience has landed on the target page, it’s time to control the customer by applying interactions. It includes showing a popup message on hover. It will allow the customer to think twice before leaving.

For example, the PPC expert applies the interaction in the header of the page, which is the main area where the customer closes the tab or opens a new one.

4. Presenting some Informational message on the ad

People are getting smarter day by day, which is why they do not click on any of the displayed ads.

To convince the customer and increase the chances of clicking the ad, which increases the individual’s awareness, can build trust.

For example, People love to know the facts about their own body and brain because every person deals with one problem or the other. A simple fact can attract them towards the ad.

Once they land on the desired page, the second step is to hold them by giving special discounts and using words like “free.”

5. Optimize and Analyze your ads

A change is essential for the success of the business. People get used to the similar ad, but the motive is to attract them again and again to the ad to get convinced and solve the purpose.

The following ways can do it:

  • Click-Through rate
  • Conversion rate
  • Quality score

For example, there is a marketing tool that is Marketo, which is famous for bringing leads. The main task of that tool is to confirm whether the existing or the planned ad would do good in the market or not.

They analyze the past ads and, based upon that, predict the result of the new PPC ad.

6. Keep it short

The audience changes their mood early, and the main reason behind this is the boring ads. To avoid these problems, the PPC management can be done better, and the ads can be kept crisp and simple.

It will attract more customers and will change the lead into customers. Some advertisement companies use some tricky words, yet another mistake is that people often read short and easily readable comments.


These are strategies that will help the business to earn more clicks on the ad. The display ad service request would be more successful if companies create hype by showing some attractive words.

The entire business of SEO runs on the keywords, and the same is the case with the ads. The showcase of the ad at the right website, the right people, and the right keyword holds the highest success rate.

There are analytical tools that can help the advertising companies understand their interests and confirm whether they are doing right in their existing ads.


Author: Andrella



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