LinkedIn is hands down the best platform for B2B companies to reach their target audience.
It is the one place where professionals can freely express their thoughts and reach out to the most influential people in the business community.
Studies show that LinkedIn is growing at LinkedIn went from 500K users to 500 million users in a short span of 13 years.
Today, people are openly recommending LinkedIn as a no non-sense platform where the thought leaders can share their ideas and establish sustainable business partnerships.
To grow on LinkedIn, you must gather the support of the most influential people on the platform.
These people, often known as the golden influencers, have millions of followers on the platform. They can truly help you reach your target audience and grow your business overnight.
Unfortunately, it is difficult for an average LinkedIn user to get the attention of these golden influencers.
Luckily, we have a few tips that will help you capture the attention of these influencers with LinkedIn ad content.
Choose Your Target Audience and Filters Accordingly
LinkedIn has powerful filter features that can help you select your target audience for an ad campaign effectively.
You need to define your target audience correctly to use this feature to its full potential.
Ask yourself questions like, ‘Who will be the right person to become the face of my campaign?’ and ‘Which influencer has the most number of followers who fall into my target audience bracket?’
Asking these questions will help you narrow down your choices to a handful of people on LinkedIn.
Studies show that 44% of LinkedIn users in the U.S. make more than 75,000 USD per year. Therefore, on LinkedIn, you are most likely dealing with people who have the potential to purchase your product/service easily.
Once you have 5-10 influencers in your mind, apply the necessary filters in the LinkedIn Ads account and launch your campaign.
These filters will ensure that the ads are visible to the right people.
Have an ROI-Driven Approach
Having an ROI-driven approach will keep you on the right track towards success. It will ensure that your business gets the necessary views and attention without overspending.
Having a well-defined budget helps you diversify your marketing approach between different social media channels. You might not want to advertise your content only on LinkedIn.
In fact, you should try and diversify your attempt to reach the influencers on other platforms like Facebook, Google, Instagram, etc.
Microsoft took the whole approach to a new level by recognizing the potential of LinkedIn and acquiring it for 26.2 Billion USD in 2016.
This approach will also help you save money for other modes of ad campaigns.
It is a good idea to set short and long-term milestones to measure your success rate.
You should also try reaching the influencers using in-mail and direct messages.
However, do not expect a prompt response since these influencers will likely get thousands of similar messages every day.
Develop an Image of Your Business
Investment in developing a brand image and awareness can pay big time in the long run.
With the right investment practices, you can easily develop a brand image that is both memorable as well as competitive.
The image of your business should reflect well in the ads that you design and the content that you create.
You can also generate leads on LinkedIn for your business. Hubspot’s recent study shows that LinkedIn is 277% more effective than Facebook and Twitter for lead generation.
Leverage the existing market trends while designing a marketing campaign to reach the influencers quickly.
You can see the most trending topics on LinkedIn with hashtags. Use the relevant hashtags to classify your post/ads in the right way.
The more people you can reach organically; the less investment you need to make in LinkedIn ads.
Use High-Quality Graphical Content
Graphical content easily beats the plain old textual content today. You should hire a graphic designer to develop attractive infographics for your ads.
You can also hire a video developer to create short promotional video clips for your product/service.
A trendy animated video clip can easily attract and retain the attention of your target influencers.
The development of graphical content should happen in correlation with the development of articles/blogs on LinkedIn.
Post a link of your published articles on all social media platforms to get more likes and views.
If you are not sure where to start, you can also get an ad partner on LinkedIn.
This ad partner will give you the necessary boost to start your ad campaigns on the right foot. The ad partner can analyse market trends and suggest the best topics for content creation.
Expert ad partners give you an excellent return on investment for long-term advertisement purposes.