9 Best Dental PPC Marketing Ideas to Grow Your Practice
Owning a dental practice is challenging, especially when the competition is cut-throat. Do you want your dental practice to get noticed amidst the clutter? Drive new patients every day?
Getting your dental practice listed in local directories and yellow pages no longer work in bringing new patients.
At the face of stiff competition, you need to constantly promote your services and reach out to your potential patients right at the time when they looking for a dentist.
Plus, consumers are more technologically-driven that ever before. This calls for an effective digital marketing strategy, such as dental PPC advertising.
Adopting these 9 proven dental PPC marketing ideas can help reboot your marketing efforts, driving qualified leads and better conversions.
1. Start by building a Website for Your Dental Practice
The crux of a successful dental advertisement campaign is a high-quality website. It helps create a positive first impression when someone clicks your PPC ad and gets directed to your website or landing page.
It is their experience or journey through your website that plays a pivotal role in converting PPC clicks to conversions.
Some key factors to consider in building a website for your dental business are a simple design, user-friendliness, fast loading, and responsiveness.
Plus, it is also important to create excellent-quality, unique and fresh content to engage your visitors meaningfully and invoke them to book an appointment.
2. Create Local Awareness with Dental PPC Ads
When it comes to spreading the word for your dental practice, it is important to be “specific” about who you target.
Most likely, you will only want to target audiences that are located at proximity to your dental practice, say within a 50-mile radius.
So if your dental clinic is in California and your marketing strategies are targeting someone in Houston, it will not do any good to your business. That is because people would only like to visit a dentist near them.
Therefore, local targeting with dental PPC management service is a great way to market your practice and generate relevant leads who have the likelihood to convert.
Local PPC ads can be useful in sharing important details about your business, like hours of operation, address, distance with a “Get directions” link, and a CTA with a call button to book appointments instantly.
3. Segmenting with Google Adwords
Targeting your audiences using Dentist Adwords management can help add more layers to your dental practice and thus, give you a competitive edge.
Google Adwords for dentists provides the option to set up different PPC ads targeting different audience segments.
For instance, you can create a PPC ad highlighting general dental check-up or routine cleanings, and target it to people belonging to low-income levels. On the other hand, you can target your cosmetic or prosthetic procedures to patients with high income.
Segmenting can help drive the most relevant traffic, increase click-through rate and lower your CPC.
4. Set up Local Search Ads
When people search for dentists or dental clinics, they land up on the search engines. However, getting at the top of organic search listings can be cumbersome. Set up local search ads instead.
A dental PPC agency can create high-performance, result-driven local ads for Google Search. These are specifically optimised for local search and therefore, when someone searches “dentists near me,” your ad will show up.
Local PPC search ad techniques may include Google Map listings, targeting keywords with local tags like “near me” or city name, adding Adwords extensions, etc. Consult an experienced dentists PPC company for effective results.
5. Engage on the Social Media with Facebook PPC Ads
Do you know that 70% of potential customers choose a local business that has strong credibility on social media? So if you’re dental practice does not have a social media presence, then you are missing out on a huge segment of your potential audience.
Use Facebook ads to promote your brand on social media and engage your audiences with compelling ad copies. The social media giant offers a variety of advertising options, helping drive more clicks and better conversions.
6. Mobile Call-Only Ads
Do you know that over 60% of searches are conducted on mobile phones to find local business information? Leverage this opportunity and create PPC advertising for dentists that are targeted only towards mobile users.
Using Google Adwords, you can design mobile call-only ads that will keep your business phone ringing every time.
7. Use Facebook Messenger Ad Type
Facebook has introduced a more personalised and direct advertising approach using Messenger to communicate with audiences.
Use “Send Message” in the CTA and when someone clicks it, it will direct them to your dental practice’s Facebook Messenger.
This is a great way to engage with your audience, provide solutions to their dental problems and inspire them to book an appointment.
8. Consider Advertising on Google Maps
Google Maps PPC advertising is one of the most effective ways to market your dental practice and drive only targeted local audience.
When someone searches “dentist,” Google Maps automatically reads their location and will show the ad results on the map as well as on the search results list.
If you are targeting Google Maps ads on mobile, it can also include CTA, call buttons and directions.
This is a result-driven strategy because people who search using Google Maps are most likely to convert within 24 hours.
9. Remarketing Ads
PPC is one of the most cost-effective and powerful strategies to retarget people, who have earlier visited your website, booked an appointment but did not convert or haven’t turned up for over 6 months.
Collect email addresses of your potential and existing patients and conduct a Customer Match on Facebook or Google Ads.
It will help generate a remarketing audience. You can then create a PPC ad targeted only to this audience set. The ad copy and CTA will be completely different from your general PPC ad.
This is an effective strategy for dental lead generation.
Conclusion
One of the best things about dental PPC is it helps generate immediate results. Seek expert advice from a dental pay per click consultant regarding which PPC strategies are most effective for your dental business.
Make sure you choose only an experienced and reputable dental pay per click company that has in-depth expertise delivering quality results and improved ROI for dental practices.