There are a lot of details you need to know in order to launch a successful PPC campaign and you simply can’t apply all of this suddenly. So, here is this article for you which will walk you through the four steps that are needed for a successful PPC campaign. Let’s get into the details of these 4 steps.
- Selecting your keywords: You need to be really good at selecting the keywords for your ads. You should have the type of keywords you want to target even before starting your campaign. Firstly, let us understand what keywords are? So, keywords are the words or phrases people will type in the search box to find the information they are looking for. In order to succeed in your campaign, you must be aware of what industry-related keywords people are using. You also need to work upon the keywords which will take people to your ad. When you use keywords in your PPC campaign, you and your customers are communicating with one another using the same language. That means it’s easy for them to find you, and it’s easy for you to get their attention. You should use the keywords that are highly targeted, whose intention is to convert a searcher into a potential customer. You should also use longer keywords in order to get more clicks. As an example, consider your company is selling buckets, Now simply including buckets in your keyword list won’t help you because there are many people who are looking for buckets without having any intention to buy them. Instead, You can use ‘Bucket for sale near you, This phrase will attract more potential customers to your ad. Chances are that these customers are willing to pay, So it’ll increase your revenue and customer base.
- Working on landing pages: A landing page is a crucial factor that determines the success of your PPC campaign. They are the pages where your user lands after clicking on your ad. Your landing page must be fast loading, detailed, responsive, and easy to navigate. Your landing pages must be filled with useful information and with relevant keywords. The more information you’ll provide on this page, the higher are the chances that customers will end up buying your product or service. The responsiveness of this page is a very important factor. When you answer a specific question of a user, You are not only providing them the details but also earning their trust. You are proving to them that you are a reliable source of information. When you gain their trust, they can become your customers easily.
- Write your ads: By this time, you have your landing page and your keywords. The next thing is working on writing your ads. Every ad that you’ll be having will consist of two major parts: The headline and the call to action. The headline should contain your targeted keyword. It can also provide the details about your company that the user will find relevant such as the recent quality award you received. Most of the search engines make the keywords bold so that you can catch your potential customer’s attention easily. Now, you made the user click on your link and your next aim is to make the user take the action on your ad or motivate them to convert this click. You can use a call to action to achieve this. ‘Call now’, ‘Buy now’ or ‘Get more details’ are all examples of a strong call to action. All these methods help to get more conversions. These ads can also include your phone number, link to other pages, and other information that can help your customers to get insights about your products.
- Tracking the results: While this might sound of less importance, It is highly important that you keep monitoring the results of your campaign. The reason that PPC is so valuable is that it allows businesses to constantly measure their progress. While many companies/Businesses ignore this step and that’s where they fail. You can get exact numbers on how many times your ad appears on the platforms of your choice, how many times it’s clicked, and even who clicks it. With all of that information, you can refine your PPC campaign to become better. There are a lot of metrics in PPC marketing. Some of these are CTR(Click Through Rate), Bounce Rate, and impressions. Impressions are the number of times your ad got seen. CTR is defined as the percentage of people who clicked on it after seeing it. So, if someone doesn’t click your ad even after seeing it, This will be counted as an impression. Your goal should be to maximize your CTR. bounce rate is defined as the number of people who clicked on your ad but left instantly without doing anything else on your landing page. A high bounce rate implies that you are not delivering the relevant content and thus people are avoiding your site. You are also delivering a poor user experience. If you are experiencing this thing, It’s time to go back and revise your strategy and come back with a refined advertisement, For which you have created a landing page that is detailed, responsive, and provides users with relevant information. You should always try to keep the bounce rate lower in order to generate more leads.
Now, You are aware of the four most important steps to succeed in a PPC campaign. These will definitely be helping you but you cannot just depend on these completely. In fact, in the case of PPC ads, you can’t be sure of any strategy. You have to monitor continuously, Check for what works best for you and adopt the right strategies. This is the possible way to succeed in your campaign.