15 PPC Advertising Questions to Ask Your AdWords Agency
When it comes to Pay-Per-Click (PPC) advertising, hiring a professional Adwords agency is often the best bet for your business.
They have extensive knowledge and hands-on experience setting up successful Google Adwords PPC campaigns, but sometimes even their skills need to be put to test.
Here are 15 important questions you should ask a Google Adwords agency to ensure they can deliver value for your business. So, let’s get started.
1. Is your Adwords PPC agency a Google Partner?
Being a Google Ads Partner does not validate the agency’s skillfulness, but can make it easier for you to choose.
You can be assured that an Adwords certified agency have good knowledge and experience in PPC advertising, and implements Google Ads best practices to deliver measurable results for your business.
2. How long your Adwords agency has been handling PPC advertising?
The Internet today is flooded with numerous digital marketing agencies promising to deliver “outstanding” PPC results.
But not all are trustworthy. Getting success in Google Adwords requires time and a thorough understanding of the fast-changing concepts and trends.
Only a seasoned Adwords expert can add value to your business by leveraging their vast knowledge and skills to set up a winning PPC campaign that works.
3. What is the focus of your Google Ads Agency?
Are you an Adwords agency in India focusing solely on PPC advertising management or do you offer services outside paid search?
How many dedicated PPC specialists you have working on Google Adwords campaigns? Do you have experience delivering PPC success in my niche?
These questions hold importance because when you hire a dedicated PPC agency, they will utilize all their time, knowledge, and resources solely to manage pay-per-click campaigns.
As such, the results are likely to be better than a full-suite digital marketing company that focuses on multiple campaigns ranging from SEO to website designing, content marketing, social media marketing, etc.
4. Does your agency manage campaigns on your own or do you outsource?
As white label PPC outsourcing has become the new normal, more and more Adwords agencies get their job done by a third-party PPC firm and resell it under their branding.
Therefore, it is crucial to know whether the Google Adwords agency utilizes the knowledge and expertise of its internal team or gets professional PPC services outsourced from another company.
5. Is there any monthly minimum ad spend that I need to pay?
Many agencies have set a minimum monthly ad spend for their PPC campaigns.
This isn’t unusual, but the agency must mention it upfront before signing a contract with you. Ask this question during your initial discussion to make sure you do not get last-minute surprises.
6. Who will set up and manage my PPC campaigns?
The best Adwords agency is one that also discusses with its clients the team that will work on the campaigns.
Do not shy away from asking the skill level and experience of the PPC specialists who will work on your project.
Are they trained for setting up successful campaigns and tracking performance in Google Adwords?
Do they have expertise in managing PPC advertising in your niche? Make sure you get a suitable answer.
7. Who owns my Adwords PPC accounts?
In the cut-throat digital industry, knowledge and data is power.
Once the service contract comes to an end or your relationship with the Adwords PPC agency gets sour, make sure you have the ownership and full control of all your ad campaigns and data.
If the agency claims to “own” your PPC accounts, it can be a red flag for your business.
8. What kind of PPC strategies do you foresee to achieve my business goals?
The best Google Adwords agency should be able to give you a fair idea of proven PPC methods that can help achieve your advertising goals.
This will help you understand the knowledge and credibility of the firm.
However, it is important to understand here that these are only preliminary PPC ideas and not some free strategy that you would get at this stage.
It is when you sign the contract that you will get a comprehensive Adwords strategy.
9. What kind of Adwords PPC services can I expect?
This is important to know because it helps determine whether the Adwords agency in India matches your business niche and can deliver sound solutions.
Broader the service portfolio, better the agency’s skillfulness!
10. What type of communication I will have with your Adwords PPC agency?
Often overlooked during initial project discussion, but this is one of the crucial factors that determine the professionalism and transparency level of a company.
When it is about PPC advertising, you do not want just any support representative talking to you.
The mode of communication should be such that you can easily reach and speak directly to the account manager or the Adwords specialist optimizing your campaigns.
Otherwise, it is a red flag.
11. How have you successfully managed similar Adwords accounts in the past?
The Adwords certified agency should be able to provide reliable information about the PPC accounts they have managed successfully in the past – the type of business, strategies used, and the results achieved.
12. Can you explain about the bid management strategies you practice?
Any good Adwords agency will have a proven strategy for paid search advertising that it can discuss anytime.
Look for one that is continuously improving its process – not one that launches the Adwords account on autopilot and goes off to sleep.
13. Does your Google Ads agency provide full reporting?
It is very important to know what kind of reporting system the agency has and is the service included in their Adwords agency fees.
A good company is one that provides comprehensive reports with actionable insights.
14. Do you provide services for all PPC platforms or just Google Ads?
To generate the best value for your ad-spend, hire an agency that has cross-platform capabilities. Set up PPC campaigns for multiple platforms to drive more traffic and sales.
15. How much will Adwords PPC cost me?
Finally, they should be upfront, honest, and transparent to discuss their Adwords agency pricing and services included.
This will enable you to compare price quotes from other agencies and make an informed decision.
Conclusion
Ask these 15 important questions to ensure you can reap the benefits of hiring the best Google Adwords agency.