10 Easy and Successful PPC Tips for Ecommerce Sites
PPC stands for pay-per-click ads, a crucial marketing tool for eCommerce businesses. Paying by click can be a lucrative way to get traffic and convert potential customers into actual consumers that buy your products! The problem is that it’s all too easy to get discouraged when things don’t go as planned. As a newbie to eCommerce PPC, you feel some pressure.
The good news is that you can cut this stress if you know how to tackle your PPC campaigns. The easiest way is to start with the basics before moving on to more advanced options.
By following these 10 PPC tips, you’ll be able to avoid common pitfalls and start enjoying the high return on investment that PPC delivers. Whether you’re starting or looking to improve your existing PPC management strategy, these tips will help you optimize your efforts and make the most of your ads.
1. Pick The Right Keywords for Your E-commerce Site
Picking the right keywords is key to any successful campaign. It needs to hit on the right terms relevant to your product offering, yet avoid going into overkill and using too many words. Aim for a set of keywords used by higher than a certain number of people and have been searched at least 2 times per month. Don’t set keywords to zero, as this can be detrimental to your campaign. It’s better to set them to 1% or 2% of your traffic.
In addition, do yourself a favor and contact your search engine’s PPC ads manager to see if they can provide you with some help. If they have a good track record, they may be willing to give you free keywords that other advertisers don’t use. It saves you from investing in additional keyword research and makes a great first impression on your eCommerce site.
2. Define Your B2B Goals
You must know the end goal and purpose of your advertising campaign. Different e-businesses may use pay-per-click differently, and your campaign needs to be geared toward what you want to do. Make sure that you have a dedicated keyword list for each of your campaigns so that it’s easy to track your ROI and see which keywords are giving you the best results.
3. Target Globally
When setting up a PPC management company, make sure that you match up your goals and the PPC service they provide. Advertise only in different countries, to have a better chance of attracting international traffic. Consider what your audience is doing in terms of location and use it when choosing which search engine to advertise with. If a company offers a wide range of locations, then you may be able to find good results there without spending too much money on pay-per-click marketing.
4. Track Campaign Data
Keeping accurate data on your campaigns ensures you’re not losing any potential customers. You can do this by leveraging Google Analytics (GA), which will help you with reporting and insights that can take care of the optimization of your campaigns. For example, if GA shows that one of your keywords is too popular, you should use another keyword instead. Use the tool to track referral traffic and optimize for the best results!
5. Set Reasonable Budgets
Budgets are crucial to a successful PPC e-marketing business, but you must be smart. Aim for a reasonable budget that will allow you to reach your goals and leave some leftovers to keep things going! That will allow you to keep track of new business development and reinvest your money where it is needed most.
6. Use Relevant Landing Pages
Landing pages are an integral part of an effective PPC campaign. Each ad should point to the same landing page so that the customers won’t get confused about what they’re supposed to do next. Avoid having many landing pages that aren’t related and don’t provide the right information. It can hurt your click-through rate and increase your cost per acquisition.
7. Optimize For Conversions
Conversion rate optimization (CRO) is an important part of an e-commerce PPC company. You need to keep track of all the data you have on your customers and use it to help improve your results. Track and optimize different metrics, such as clicks, conversions, and cost-per-acquisition (CPA), and determine how effective each keyword is. It will help you identify which keywords are giving the best results and how you can improve your ads to get even better results.
8. Use Ad Extensions
Ad extensions are great ways to improve your PPC ads. They provide an extra way of displaying offers that can help you increase conversions and capture the attention of potential customers that may have skimmed past your ad for whatever reason. Different extensions have different purposes, so invest in those that suit your e-commerce site the best!
9. Measure And Optimize
Using Google Analytics and other tools will help you find which keywords are the most successful, but don’t stop there. Continue to optimize your campaigns through text ads and banners, or you might pay for clicks that don’t turn into customers. You can also use split tests to see which ads give you the best results.
10. Boost Ads Daily
Boosting your ads is another way to ensure that you get the most out of your campaign. Boosting will help you target potential customers and bring them in at an affordable price. That can improve your ROI! Ensure you have a promotion ready for boosted campaigns to give customers an incentive to click.
Don’t stop experimenting! Don’t be afraid to try it a few more times, even if something isn’t working. The best PPC campaigns are the ones that consistently bring in customers and grow from there. It’s important to adjust your strategy based on initial results and make adjustments as you go along. In this way, you can ensure that your site is optimized for success and that your efforts allocate the greatest ROI possible.
Conclusion:
These are tips that you can use on any online business, but if you want to make the most of your PPC e-business, you must take the time to learn how to do all these things. The biggest thing about a PPC campaign is finding what works and optimizing it so that your ROI is positive. It is much easier said than done, but the more you work at it, the better your results will be.