Bright Signs Learning has developed an innovative four-video multisensory teaching system that helps inspire the children to read while keeping them entertained. It is all about learning while having fun.
The kids’ learning-based firm had invested U.S. $2,000 in Amazon PPC ad campaigns but the results weren’t impressive. The number of total orders month-on-month was low, while the average cost of sale was significantly high. The scenario posed a major challenge for us to deliver expected results.
A. Low number of orders month-on-month
B. High cost of sale
C. Low value of total sales
Increasing sales volume and generating better value for Bright Signs Learning was a big challenge for us. However, we strategized optimizing the ad campaign and focused on relevant keyword usage and targeting the right audience set.
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