The Dog Line is an Australia-based pet care firm that offers a wide variety of dog collars and dog supplies for sale online.
The objective of The Dog Line behind spending AUD 10,000 per month on PPC ads was to drive website traffic and increase sales online. However, the results were extremely poor and taking it up from there was a huge challenge for us. The volume of conversion was poor and their CPA was high. Furthermore, they were unable to generate value from their conversions.
A. Poor sales volume
B. Low number of conversions and conversion rate
C. High CPA
D. Poor conversion value
To address the challenges and achieve greater results, we took the following strategies:
i) Poor CTR-generating ads were replaced with the more relevant and optimized ones to drive increased traffic
ii) A/B testing the ad creatives on different devices to ensure better utilization of ad spending
iii) Testing different versions of landing pages to stay relevant and increase sales
iv) Better audience targeting to eliminate irrelevant traffic and drive more sales
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