Case Study Hunter Heat and Air

Google AdWords PPC Case Study Hunter Heat and Air

OverView

Hunter Heat and Air serves the Oklahoma and Ardmore area, offering high-quality solutions for HVAC service needs. With a team of trained technicians, the firm offers a wide range of services to keep HVAC systems working optimally.

Challenges

When Hunter Heat and Air seek our consultation for their PPC ad campaigns, they reported extremely low rate of conversion and poor conversion volume. After reviewing their campaigns, we found poor ad positioning and improper keyword usage as two primary reasons behind such poor conversions. Reducing the cost per conversion was yet another big challenge for us.

Challenge Statement

A. Low conversion volume

B. Low rate of conversion

C. Poor ad placement

D. High cost per conversation

PPC Case Study

Results

With our dedicated efforts, definitive strategy and continuous monitoring, we were able to achieve:

37% Complete
increase in rate of conversion 37%
276% Complete (success)
growth in total number of conversions 276%
32% Complete (success)
decrease in CPA 32%
Strategy

To generate better results from the PPC ad campaigns, we adopted the following strategies:

i) A/B testing and landing page optimization to add relevance and boost conversions

ii) Improving and optimizing the keywords and search terms to drive organic traffic

iii) Testing highly relevant keywords for various match types

iv) Split testing ads on different devices to ensure effective budget utilization

PPC Case Study Hunter Heat and Air

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